Event Title: INDUSTRIAL VISIT
Date :27.7.2024
Time: 10.00 am to 3.00 pm
Venue: ITCOT LTD
Advisor
Dr C.Sundar
Dean -Incharge FSH
Organizing Head
Dr J.Dhilipan
VP- Admin & Head
CSA
Program Coordinator
Dr S.Uma Shankari ,Associate Professor/BCA
Dr K.Sutha, Assistant Professor/BCA
Convener
Dr S.Umarani, Professor/BCA
Mrs S.Sindhu, Assistant Professor/BCA
Dr N.Revathi, Assistant Professor/BCA
Description of the event:
The department organized an industrial visit for our third-year BCA students at *ITCOT Ltd, Chennai* on July 27, 2024.
Mr. P.R. Perumal, Managing Director of ITCOT, welcomed everyone and emphasized the importance of understanding how to handle data, utilize real-time data, and improve analytics capabilities.
Mr. G. Saravanan, Senior General Manager, elaborated on data and information with real-time examples.
Mr. T. Aravindan, Senior Vice President, discussed the following topics during the session:
- Insight into B2B Research “Demand Assessment”
- Types of B2B Research Studies
- B2B Demand Characteristics
- Use of Demand Assessment
- Sources of Information
- Primary Survey – Target Group
- Demand Assessment Coverage
- Examples
Mr. Devasenathipathy, Senior Consultant, spoke about cutting-edge, quantitative, and qualitative data and motivated the students towards a right understanding that fosters new innovations.
Finally, we extend our gratitude to ITCOT Ltd. for arranging an excellent session and for their hospitality.
