Event Title: A quality based workshop on Website and digital marketing for Apparel
Date : 24.10.2024
Time : 10.00 am. to 12:00 pm.
Venue: BMS BLOCK 7th Floor Room no 704
Event Convenor: Ms. Swetha Menon NP
Event Coordinator: Ms. Oviya Yuvashree U
SUMMARY OF THE EVENT:
We Department of Fashion Designing organized a workshop on Website and digital marketing for apparel for the Batch 2024-2027 and 2022-2025. The workshop has more insights on apparel industry as it’s largely driven by digitalization and e-commerce growth. As more consumers shift to online shopping, digital marketing has become crucial for apparel brands seeking to capture market share, build brand loyalty, and engage effectively with target audiences.
Objectives of the event
- To understand the importance of digital marketing for apparel.
- To explore effective strategies and tactics for online engagement and customer retention.
- To analyze emerging trends and challenges in apparel-focused digital marketing.
OUTCOMES OF THE PROGRAM: (Based on SDG and Feedback)
SDG 4: Quality Education
Workshops and training sessions focused on critical life skills, such as leadership, financial literacy, and self-defense. Opportunities for women to develop vocational skills that enhance employability.
SDG 8: Decent work and Economic Growth
Promoting inclusive and sustainable economic growth, employment and decent work for all.
SDG 9: Industrialisation, innovation and infrastructure
Aims to build resilient infrastructure, promote sustainable industrialization, and foster innovation.
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