SRM INSTITUTE OF SCIENCE & TECHNOLOGY- RAMAPURAM
EVENT TITLE :5th International Conference on Virtual Retail Industry, Banking & Marketing
DATE : 21.02.2025
TIME : 09:30 AM
VENUE : Gallery Hall 1
NO.OF PARTICIPANTS 628
Name of the Resource:
- Ramesh Kaliyamoorthy
- Shaju P Unni
- Prof Dr. M.H. Thowfeek
OBJECTIVE OF THE EVENT:
The 5th International Conference on Virtual Retail Industry, Banking & Marketing aims to bring together industry professionals, academics, and researchers to explore the latest trends and innovations transforming these sectors. The conference will focus on examining emerging technologies such as AI, blockchain, and augmented reality, and their applications in virtual retail, digital banking, and modern marketing strategies. It seeks to bridge the gap between academia and industry by fostering collaboration and knowledge exchange, promoting sustainable and ethical practices in virtual ecosystems. A key objective is to analyze changing consumer behaviors in the digital era and understand how businesses can enhance customer engagement and experience across virtual platforms. The conference will also address challenges such as cybersecurity, data privacy, and regulatory compliance while highlighting new opportunities for growth and development. Participants will have the chance to showcase cutting-edge solutions, develop strategic frameworks, and engage in meaningful networking, leading to potential collaborations and partnerships. Ultimately, the conference aims to inspire future research and innovation that will shape the future of virtual retail, banking, and marketing landscapes.
Synopsis of the Event
Welcome Address was given by Dr. T.V. Ambuli, Associate Professor & Program Coordinator Shift 1 Commerce.
Importance of the event The primary objectives of a virtual reality conference are to: promote the advancement of virtual reality technology by sharing research, showcasing innovative applications, fostering collaboration between industry experts, and discussing the potential impact of VR across various sectors, including healthcare, education, engineering, and entertainment.
Chief Guest Introduction Dr. Ramesh Assistant Professor of Commerce has introduced Chief Guest Dr. Ramesh Kaliyamoorthy Head, School of Accounting and Finance, IBS University.
Guest of Honour Introduction Dr. Salomi Backia Jothi Assistant Professor of Commerce has introduced Guest of Honour Prof. Dr. M. H. Thowfeek. Professor of Management & IT [Chair] Department of Management & IT Faculty of Management and Commerce (FMC) South Eastern University of Sri Lanka (SEUSL) University Park. Oluvil # 32360. Sri Lanka
Guest of Honour Introduction Dr. S. Lakshmi Associate Professor of Commerce has introduced Dr. Shaju P Unni Vice President for a leading Software House in UAE
Technical Session: Total number of papers received 629. Offline Presentation in Gallery Hall 1: No. of participants 50 teams.
Online presentation Track 1:
- In charge1 Dr. J. Sabitha, Associate Professor Department of Commerce SRM Institute of Science and Technology Chennai, Ramapuram – 89
- Ms. S. Yamuna, Research Scholar Department of Commerce, SRM Institute of Science and Technology Chennai, Ramapuram – 89
- Mrs. A.R. Nivetha, Research Scholar, Department of Commerce, SRM Institute of Science and Technology Chennai, Ramapuram – 89
- In charge2 Dr. K. Kannan Assistant Professor Department of Commerce Saraswathi Thiayagaraja College Pollachi.
Online presentation Track 2:
- In Charge1 Dr. J. Sathish Kumar Assistant Professor, Department of Commerce SRM Institute of Science and Technology Chennai Ramapuram,
- In charge2 Dr. Jesintha Rani A. Assistant Professor, Department of Commerce SRM Institute of Science and Technology Chennai Ramapuram,
- In charge3 Dr. G. Vengatesan, Head and Associate Professor Department of Commerce (Business Analytics) KPR College of Arts Science and Research Coimbatore.
- Online presentation Track 3:
- In charge Dr. Alamelu Sathyabhama, Assistant Professor, Department of Commerce SRM Institute of Science and Technology Chennai Ramapuram
- In charge2 Dr. Pratiksha, Assistant Professor, Department of Commerce SRM Institute of Science and Technology Chennai Ramapuram
- In charge Dr. R. Mahalakshmi, Assistant Professor, Department of Commerce SRM Institute of Science and Technology Chennai Ramapuram
Total Participants: A total of 85 teams presented their papers for all online tracks.
Valedictory:
It started at 2 pm in Gallery Hall 1 Block V and the Chief Guest was Dr. Y. Lokeswara Choudary, Assistant Professor & Research Supervisor, Department of Commerce, Government Arts College, Nandanam, Chennai
Guest of Honor: Mr. V. Krishnamurthy, Co-founder & Managing Director Hrudyaa AdConser Private Limited, Chennai
Best Paper Presentation Awards were given to the presenters
- First Prize: A. Chellameena, Imman Sherif, Sathyabhamam Institute
- Second Prize: Ms. Sindhuja from VelTech
- Third Prize: Aishwarya & Team from SRM Institute of Science and Technology
- Fourth Prize: Ms. Archana Mithran from MOP Vaishanva College
Vote of Thanks
It was Proposed by Dr. Janis Bibiyana D. Associate Professor & Program Coordinator, Department of Commerce (Professional Accounting & ISM)
OUTCOMES OF THE PROGRAM:
The 5th International Conference on Virtual Retail Industry, Banking & Marketing is expected to yield several impactful outcomes that will benefit both academia and industry. Participants will gain a deeper understanding of emerging trends and technologies shaping virtual retail, digital banking, and marketing landscapes, including advancements in AI, blockchain, augmented reality, and customer engagement strategies. The conference will foster the development of innovative frameworks and best practices that businesses can adopt to optimize their operations and enhance customer experiences in virtual environments.
One of the key outcomes will be the strengthening of industry-academia collaboration, leading to joint research initiatives, publications, and the exchange of expertise. The conference will also facilitate networking opportunities, encouraging partnerships among businesses, academic institutions, and technology providers. Attendees will leave with actionable insights to address challenges related to cybersecurity, data privacy, and regulatory compliance, while also identifying new market opportunities.
The event is expected to contribute to the academic community through the dissemination of high-quality research findings, which may lead to the development of new theories and models in virtual retail, banking, and marketing. Additionally, businesses will benefit from practical strategies to improve digital customer experiences, optimize marketing efforts, and implement innovative financial solutions. Overall, the conference aims to drive forward-thinking discussions and initiatives that will shape the future of these industries, promoting sustainable growth and technological advancement.
