SRM INSTITUTE OF SCIENCE & TECHNOLOGY- RAMAPURAM
EVENT TITLE : Emerging trends of corporate communication
DATE : 25.07.2024
TIME : 10:00 am -12:00 pm
VENUE : AV Hall, Central Library Block
EVENT CONVENER : Dr.N.Meenakshi ( HOD of JMC)
EVENT COORDINATORS : Mr. Gowtham Krishna
NO OF PARTICIPANTS: 28
SUMMARY OF THE EVENT:
Opening:
The event commenced with the Thamizh Thai Vazhthu by students from the College of Science and Humanities, setting a respectful and cultural tone for the proceedings.
Welcome Address:
The Head of the Department, Dr. N. Meenakshi, delivered the welcome speech, introducing the topic of corporate communication. She emphasized the integration of journalism with corporate communication and discussed the growing importance of content writing and conceptualization in the industry. Shasmitha, a first-year student, followed with an address, highlighting the significance of the event.
Introduction of Chief Guest:
Mrs. Ahila Ezhil Gowsalya, Assistant Professor in the Department of Journalism and Mass Communication, introduced the chief guest, Mr. Nauman Naushad. She provided an overview of his background and achievements, setting the stage for an informative session.
Technical Session:
Mr. Naushad began his presentation with Chapter 1: “Corporate Communication,” discussing its critical role in aligning business goals with stakeholder interests. He covered the ethical considerations in corporate communication and shared a quote: “Tell the truth, make the truth fascinating,” emphasizing the importance of engaging and honest communication. He highlighted the need for effective internal communication, public relations, and crisis management.
In the “Inter Chapter,” Mr. Naushad shared his personal journey from humble beginnings at Decathlon to his current role at
Adidas. He stressed the importance of seizing opportunities and self-learning. He discussed the skills required in the field, such as writing, designing, and video production, and provided practical advice on building a career in corporate communication.
The session concluded with an engaging Q&A segment, where Mr. Naushad addressed questions on tools like Canva, managing conflicts, and the distinctions between public relations and internal communication.
Vote of Thanks:
Rishi, a second-year student, delivered the vote of thanks, expressing gratitude to the chief guest, faculty members, and attendees for their participation and contributions.
OUTCOMES OF THE PROGRAM: (Based on SDG and Feedback) SDG 4: Quality Education
The event provided valuable educational content on corporate communication, equipping students with essential knowledge and practical skills, such as writing, designing, and ethical communication practices. This fosters quality education by enhancing their capabilities and preparing them for future professional roles.
SDG 8: Decent Work and Economic Growth
By emphasizing the alignment of corporate communication with business goals and stakeholder interests, the event underscored the importance of effective communication in fostering sustainable economic growth. The insights shared by Nauman Naushad on career development and the need for continuous learning support the creation of decent work environments and economic productivity.
SDG 11: Sustainable Cities and Communities
The discussion on ethical communication and crisis management contributes to building resilient and sustainable communities. Effective corporate communication is vital in addressing challenges within organizations and communities, promoting transparency, trust, and sustainable practices.
The event successfully connected educational empowerment, economic growth, and sustainable practices through the lens of corporate communication. It reinforced the importance of ethical, effective communication in fostering individual and collective progress in alignment with the United Nations Sustainable Development Goals (SDGs).
