SRM INSTITUTE OF SCIENCE & TECHNOLOGY- RAMAPURAM
Faculty of Science and Humanities
EVENT TITLE : Media anchoring and News Presentation
DATE :29.08.2024
TIME : 10:00 am to 12:00pm
VENUE : AV Hall , Ground Floor, Block 5
EVENT CONVENER : Dr.N.Meenakshi ( HOD of JMC)
EVENT COORDINATOR : Mrs .Aparna Sudheendran
NO.OF PARTICIPANTS 27
SUMMARY OF THE EVENT:
On August 29, 2024, the Department of Journalism and Mass Communication at SRM IST (S&H) hosted an insightful workshop on Media Anchoring and News Presentation in the AV Hall, 5th Block. The event commenced with a welcome address by Shweta from the third year, followed by the Tamil Thai Vazhthu. Dr. N. Meenakshi, Head of the Department, delivered an opening address that set the stage for a productive session.
The workshop featured Ms. Seema David and Ms. Nivetha Balasubramanian, two esteemed professionals in the media industry. Ms. David shared her journey from a B.Sc. in Chemistry to an M.A. in Journalism, emphasizing the importance of passion, confidence, and hard work in the media field. She addressed the common issue of inferiority complexes, encouraging students from middle-class backgrounds to leverage available resources to succeed. Ms. David stressed the need for responsibility in all professional endeavors.
A highlight of the session was Ms. David’s live demonstration of news reading, where she read a script on Captain Vijaykanth’s death with remarkable professionalism. She engaged the audience by inviting students—Bharat from the first year, Anandhraj, Saamraat, and Aarthi from the third year—to read news scripts, offering constructive feedback on their performances.
Ms. Balasubramanian followed with a comprehensive presentation on careers in journalism, including roles in news reading, anchoring, and reporting. She provided practical advice on maintaining composure during live broadcasts and offered tips for avoiding common mistakes, such as taking deep breaths to manage stress. She also discussed the potential of freelancing in the media industry, highlighting its flexibility and viability as a career path.
During the Q&A session, students inquired about challenges in live reporting and the potential of freelancing. Both speakers assured that freelancing offers a flexible and rewarding career path. Ms. Balasubramanian and Ms. David also discussed their institute, Sai Vedha Media Vision, which offers specialized training in news reading, reporting, and vocal techniques, particularly for Tamil pronunciation.
Throughout the session, the speakers emphasized the importance of embracing constructive criticism, breaking free from ego, and consistently striving for excellence to have a progressive and vibrant career in Media .David concluded by providing practical tips for effective news reading, advising students to focus on clarity and pacing.
The event concluded with a vote of thanks delivered by Kishalini from the second year, who expressed gratitude to the faculty, guests, and students for their participation. Dr.N. Meenakshi presented mementos to the guests, and the session ended with the national anthem. Students were provided with feedback forms from the chief guests to offer their insights on the workshop.
Overall, the workshop was a resounding success, providing valuable insights and practical knowledge to aspiring media professionals.
OUTCOMES OF THE PROGRAM: (Based on SDG and Feedback) SDG 4: Quality Education
The workshop provided students with valuable hands-on experience in media anchoring and news presentation, bridging the gap between theoretical knowledge and practical skills. By fostering an inclusive and dynamic learning environment, the event empowered students to develop competencies crucial for their future careers, aligning with the objective of ensuring inclusive and equitable quality education.
SDG 8: Decent Work and Economic Growth
The speakers highlighted the potential of freelancing within the media industry, promoting it as a viable career path that offers both economic stability and work-life balance. This emphasis on diverse career opportunities supports the goal of promoting sustained, inclusive economic growth and full, productive employment for all participants.
SDG 11: Sustainable Cities and Communities
The workshop underscored the importance of ethical journalism and responsible media practices, which are vital in creating informed and resilient communities. By equipping students with these values and skills, the event contributed to fostering sustainable and inclusive communities, encouraging participants to use their media expertise to address social challenges and promote urban sustainability.
