SRM INSTITUTE OF SCIENCE & TECHNOLOGY- RAMAPURAM
EVENT TITLE : Content Creation for Radio Production
DATE : 05.08.2024
TIME : 10:00 am -12:00 pm
VENUE : AV Hall, Central Library Block
EVENT CONVENER : Dr.N.Meenakshi ( HOD of JMC)
EVENT COORDINATORS : Mrs .Aparna Sudheendharan
NO OF PARTICIPANTS 30
SUMMARY OF THE EVENT:
Opening:
The event commenced with the Thamizh Thai Vazhthu by students from the College of Science and Humanities, setting a respectful and cultural tone for the proceedings.
Welcome Address:
The Head of the Department, Dr. N. Meenakshi, gave a brief introduction on Content Creation for Radio Production and addressed the gathering. Mansi ,first year student, followed with a welcome address, highlighting the significance of the event. Introduction of Chief Guest:
Mrs. Aparna Sudheendran, Assistant Professor in the Department of Journalism and Mass Communication introduced the chief guest, Ms. Srinidhi Vasudevan, Content Marketing Specialist – Aha OTT Platform. She provided an overview of his background and achievements, setting the stage for an informative session.
Insights from Lecture:
The session covered key topics in radio content production:
Scripting and Storytelling:
The speaker discussed the importance of crafting engaging scripts that captivate listeners, sharing techniques for effective storytelling and narrative building.
Voice Modulation and Presentation:
Emphasis was placed on the role of voice modulation in maintaining listener interest and conveying emotions. Practical tips on improving voice quality and presentation skills were provided.
Audience Engagement:
Strategies for engaging and retaining the audience were explored, including the use of social media and interactive segments. The speaker also highlighted the importance of feedback and adapting content based on audience preferences.
Interactive Q&A Session:
The lecture concluded with an interactive Q&A session, where students asked questions about various aspects of radio production, career opportunities in the field, and the future of radio in the digital age.
Vote of Thanks
Kishalini a Second year student, delivered the vote of thanks, expressing gratitude to the chief guest, faculty members, and attendees for their participation and contributions.
OUTCOMES OF THE PROGRAM: (Based on SDG and Feedback) SDG 4: Quality Education
The event provided students with practical knowledge and skills in radio production, enhancing their education and preparing them for future roles in the media industry.
SDG 8: Decent Work and Economic Growth
By discussing career opportunities and the evolving landscape of radio in the digital age, the event contributed to students’ readiness for sustainable careers in the media sector.
SDG 11: Sustainable Cities and Communities
The emphasis on creating engaging and impactful radio content supports the development of culturally rich communities by fostering effective communication and storytelling.
The event successfully aligned with the SDGs by enriching students’ educational experience, equipping them with practical skills for the media industry, and promoting the creation of engaging content that contributes to culturally vibrant communities.
SRM INSTITUTE OF SCIENCE & TECHNOLOGY- RAMAPURAM
EVENT TITLE : Procurement of content for electronic media
DATE : 27.08.2024
TIME : 1:00pm -2:00 pm
VENUE : AV hall, 5th block, Central Library
EVENT CONVENER : Dr.N.Meenakshi ( HOD of JMC)
EVENT COORDINATORS : Mr.Gowtham Krishna
Mrs . Aparna Sudheendharan Mrs.Ezhil Ahila Gowsalya
NO OF PARTICIPANTS : 25
SUMMARY OF THE EVENT:
The event held on 27/08/2024 at AV hall, Central library Block, commenced with a welcome speech by Rishi, a second-year JMC student, followed by the Tamil Thai Vazhthu. The HOD delivered the welcome address, introducing Ms. Rukma Sripriya, an alumna of MOP Vaishnav College, and her colleague Ridhi, a financial controller at MOP. The HOD also highlighted upcoming JMC department events and discussed advancements in the field. Her speech then focused on the procurement of content for electronic media, emphasizing the need to stay updated, source authentic data, and master content curation and development skills in the digital era.
Ms. Sripriya’s presentation commenced with an explanation of e-content, defining it as multimedia content created and consumed in digital formats. She covered various types of e-content, including video, multimedia, audio, visual, and text-based content. The discussion extended to the applications of e-content in corporate training, education, and more.
Ms. Sripriya highlighted the critical role of e-content in journalism, noting its ability to provide instant access, visual engagement, and wide accessibility. She addressed the decline in print media and the growing preference for digital content among younger audiences. This was illustrated through an audience poll on newspaper readership, revealing a significant shift towards digital media consumption.
The session included a comprehensive look at different content types, with examples such as blogs for text-based content, infographics for visual content, and podcasts and YouTube for multimedia content. Ms. Sripriya introduced Marshall McLuhan’s concept, “the medium is the message,” and discussed its relevance in understanding how different media shape content perception.
Key aspects of e-content management were explained, including assessment, sourcing, licensing, negotiation, integration, and distribution. Using a party planning analogy, she illustrated the importance of content management systems such as WordPress, Drupal and design tools such as Canva, and Illustrator, audio editing tools such as Audacity, Adobe Audition, and Final Cut Pro, and social media management tools like Hootsuite, Buffer. She also covered search engine optimization, user experience, and user interface and its relevance in procuring e-content.
During the practical session, attendees were divided into groups of five and assigned topics such as education learning platforms, the stock market, immersive learning tools such as AR and VR, and sensational news. Each group had two minutes to research and ten minutes to create and present their content, including crafting a headline and sourcing a relevant picture. The exercise provided hands-on experience in e-content creation and presentation, allowing participants to apply the skills discussed in the session and engage actively with the material. The outcomes demonstrated the practical application of content management skills and facilitated immediate feedback and learning.
A notable segment of the presentation was a video and interview about Local 2024, an art exhibition in Chennai where Ms. Sripriya participated and showcased her Nagalingam flower art. The interview, conducted by J. Sam Daniel from NDTV, highlighted the importance of preparation and research in content creation which are questions tailored according to the audience.
Ms. Sripriya discussed e-content management practices, including content organization, maintenance, utilization, and the importance of legal and ethical considerations such as copyright and intellectual property rights. She also addressed personalization, emerging trends like AI automation, emotional content, and the necessity of fact-checking tools like Google Scholar and ResearchGate. Augmented reality and virtual reality were mentioned as evolving elements in the field.
The session concluded with a case study on the Times of India, discussing its transition to e-content, challenges, strategies, and the impact of content pushing. Practical advice was provided on creating trending content and tailoring marketing strategies to audience preferences.
The event ended with a vote of thanks delivered by Ruthika, a third-year JMC student, followed by the presentation of a memento to Ms. Sripriya by HOD Dr. Meenakshi. A group photo session of all attendees was conducted, and the event concluded with the National Anthem, marking a successful and informative session.
OUTCOMES OF THE PROGRAM: (Based on SDG and Feedback)
SDG 4: Quality Education
The workshop enhanced students’ digital content skills, fostering critical thinking and practical knowledge essential for the modern media industry, aligning with the goals of providing quality education and lifelong learning.
– SDG 11: Sustainable Cities and Communities
By focusing on digital media’s role in sustainable communication, the event emphasized how effective content management can support informed communities, contributing to more resilient and connected urban environments.
