Event title: Growth Hacking: Smart Strategies for Rapid Market Expansion
Date: 25-03-2025
Time: 09.00 A.M
Venue: PG Block 202
Event Conveners: Dr. Priya, Dr. A.L.Chidambaramand Dr.P.PrasadBabu
No. of Participants: 60
On March 25, 2025, our institution hosted a compelling alumni talk titled “Growth Hacking: Smart Strategies for Rapid Market Expansion,” presented by Mr. S.P. Sugeshpathi. The event, held at PG Block 202, drew 60 participants, including students and faculty, convened by Dr. Priya, Dr. A.L. Chidambaram, and Dr. P. Prasad Babu.
Mr. Sugeshpathi demystified growth hacking, emphasizing its data-driven, iterative nature beyond mere buzzwords. He highlighted the importance of understanding the customer journey and adopting a “growth mindset” for rapid adaptation. Key principles discussed included data-driven decision-making, rapid experimentation through A/B testing, automation for scalability, and a user-centric approach.
Practical strategies, such as viral marketing, SEO and content marketing, referral programs, and leveraging existing platforms, were presented with real-world examples. The session emphasized the crucial role of analytics in tracking and optimizing growth initiatives. A lively Q&A session allowed students to delve deeper into specific strategies and career advice.
The event was highly successful, providing valuable insights and inspiring attendees to explore growth hacking’s potential. Students appreciated the practical nature of the information and the real-world applications presented. The session also facilitated valuable networking opportunities. We extend our gratitude to the Management, Dean Dr. C. Sundar, and HoD Dr. R. Arulmoli for their support in making this event a success. This event has proven to be a beneficial resource for the attendees.
