EVENT TITLE: Webinar On “Visual Merchandising”
DATE: 13.02.2025
TIME: 11.00 AM to 1.00 PM
EVENT CONVENER: Ms. N.P.Swetha Menon ( HOD of FD)
EVENT COORDINATORS: Ms.Githanjali R Assistant Professor
NO. OF PARTICIPANTS: 35
RESOURCE PERSON:
Mrs.P.Nithya, Assistant Professor in Costume Design And Fashion at PSG college of arts & science, Coimbatore.
SUMMARY OF THE EVENT:
Visual Merchandising Webinar was conducted on 13th February 2025 aimed to educate retailers on effective visual merchandising strategies. The session was led by Mrs P.Nithya Assistant Professor in PSG College of Arts and Science , a seasoned visual merchandising consultant. Key topics included the basics of visual merchandising (such as layout, color theory, and product groupings), the importance of store layout to enhance customer flow, and current trends like sustainability and digital integration in displays. The webinar also explored how technology, such as augmented reality (AR), can enhance customer engagement.with the aim of providing The webinar was attended by II Year B.Sc and I M.Sc Students.
Workshop Highlights Key Topics Discussed:
- Visual Merchandising Fundamentals: The webinar began with an overview of core principles, including layout design, the use of color and lighting, and the strategic placement of products to attract customers and guide them through the store. Key aspects like window displays and the importance of signage were also covered.
- Effective Store Layouts: Jane Doe stressed the importance of store layout to optimize customer flow. Techniques such as creating focal points to highlight key products and ensuring easy navigation to increase exposure to high- margin items were shared.
- Trends in Visual Merchandising: The session highlighted key trends shaping the industry, including:
- Sustainability: The growing demand for eco-friendly materials and displays that align with consumers’ sustainability concerns.
- Technology Integration: The use of digital tools like augmented reality (AR) to enhance product interaction and visualize in-store displays.
- Customer-Centric Displays: The importance of understanding the customer’s journey and creating displays that cater to their preferences was Displays should not only be visually appealing but should also evoke emotions and engagement.
- The Role of Technology: The webinar explored how advancements in technology are transforming the way retailers approach visual Examples like AR for virtual product placement and digital signage for promotions were discussed as ways to modernize displays and engage tech-savvy consumers.
Maximizing Sales through Merchandising: The speakers explained that well-crafted displays are directly linked to increased sales, highlighting the need for retailers to continuously adapt their displays to seasonal trends, sales events, and customer feedback.
OUTCOMES OF THE PROGRAM: (Based on SDG and Feedback)
SDG 4: Quality Education
- By equipping participants with the skills and knowledge needed to create effective portfolios, the webinar can help them stand out in the job market and increase their chances of finding employment.
- SDG 8: Decent Work and Economic Growth
Showcasing a diverse range of projects and skills demonstrates the participant’s capabilities, making them more employable. A strong portfolio can help individuals land better jobs, negotiate higher salaries, or advance their careers.
- SDG 11: Sustainable Cities and Communities
Showcase projects that demonstrate sustainable practices in urban planning, infrastructure, and resource management
