Title of the Event: “Alumini talk serious career guidance session”

Topics “DIGITAL MARKETING & E-COMMERCE”
Date: 12.07.2025
Time:  2.00 p.m To 4.00p.m
Venue: East block room 105
Total Attendees:  64
Name of the Speaker : Mr.Sanjay Velmurugan
Profile of the Speaker
CEO, WS Infotech

Founder, Elevate Hub

Almuni -2021-2024
Event Mode: Off line
Incharges: Convenor:

Dr. J.Kumar, Associate Professor & HOD

Co Convenor:

Dr. S. Mani Assistant Professor

Dr. D. Rengaraj Assistant Professor

Mr.P. Ganesh, Assistant Professor
Objective of the Event
·  To introduce students to career paths in Digital Marketing and E-Commerce

·  To share real-world experiences from alumni working in the field

·  To guide students on acquiring relevant skills and certifications

·  To provide clarity on future prospects, trends, and entrepreneurial opportunities in the digital domain

CHIEF GUEST

Mr.Sanjay Velmurugan

CEO, WS Infotech

Founder, Elevate Hub

Almuni -2021-2024

SUMMARY OF THE EVENT

Dr.S. Mani, Assistant Professor, Department of Commerce delivered the welcome address. In his speech he warmly greeted the gathering and extended a heartfelt welcome to the guest, Mr.Sanjay Velmurugan. He expressed his appreciation to Mr.Sanjay Velmurugan for accepting the invitation to share his insights.

GUEST SPEAKER

Mr. Sanjay Velmurugan, an esteemed alumnus of the department and a professional with significant experience in Digital Marketing and E-Commerce, was invited as the speaker. His expertise and real-world knowledge offered valuable perspectives to the attendees.

SESSION HIGHLIGHTS

Mr. Sanjay Velmurugan provided an in-depth overview of:

  • Digital Marketing Concepts: SEO, SEM, Content Marketing, Social Media Strategies, Email Marketing, and Analytics tools.
  • E-Commerce Evolution: Growth trends, platforms (like Shopify, Amazon, WooCommerce), and consumer behavior analysis.
  • Career Guidance: Skills in demand, certifications (Google Ads, HubSpot, etc.), freelancing vs. corporate roles, and entrepreneurship opportunities.
  • Case Studies: Real-life examples of successful campaigns and startups in the digital space.
  • Q&A Session: An engaging interactive session where students clarified doubts regarding career planning, internships, and project work.

VOTE OF THANKS

Mr.P. Ganesh., Assistant Professor, Department of Commerce proposed the vote of thanks, expressing his sincere gratitude to Mr. Sanjay Velmurugan, for delivering and engaging and insightful session on research writing. He acknowledged the valuable knowledge shared and the impact it will have on future initiatives in the tech space.

SDG 4: Quality Education

By cultivating these daily habits, individuals can significantly contribute to SDG 4, which aims to ensure inclusive and equitable quality education and promote lifelong learning opportunities for all. The habits outlined above not only enhance personal productivity but also encourage a lifelong commitment to learning, self-improvement, and skill development.

  • Improved Knowledge and Skill Acquisition: Regular learning habits support a deeper understanding of subjects and enhance your ability to apply knowledge effectively in real-world situations.
  • Increased Motivation for Lifelong Learning: A focus on continuous learning, reflection, and goal-setting nurtures intrinsic motivation, making education an ongoing part of life.
  • Enhanced Personal and Professional Growth: Consistent educational habits contribute to the development of skills that are relevant for both personal development and career advancement, aligning with the broader goals of SDG 4.
  • Access to Equitable Opportunities: Developing strong educational habits and skills can empower individuals to seek and utilize educational resources, thus fostering greater access to opportunities for themselves and their communities.

SDG 09: infrastructure, promoting inclusive and sustainable industrialization,

SDG 9 focuses on building resilient infrastructure, promoting inclusive and sustainable industrialization, and fostering innovation. It aims to improve infrastructure, boost industrialization, and encourage innovation to drive economic growth and improve living standards.

Key aspects of SDG 9:

  • Resilient Infrastructure: This includes developing and upgrading reliable and sustainable infrastructure such as transportation, energy, and information and communication technology (ICT).
  • Sustainable Industrialization: It emphasizes the need for inclusive and sustainable industrial development to drive economic growth, create jobs, and improve living standards.
  • Innovation: This aspect focuses on fostering innovation in industrial sectors, promoting technological advancements, and developing new skills.
  • Investment in Research and Development: SDG 9 encourages investment in research and development, which is crucial for driving innovation and technological progress.
  • Resource Efficiency: The goal also promotes increased resource use efficiency and the adoption of clean and environmentally sound technologies and industrial processes.

SDG 11: Sustainable Cities and Communities            

By incorporating these daily habits, individuals can contribute to the broader goals of SDG 11, which aims to make cities and communities safer, more resilient, and sustainable. These actions, when practiced consistently, create more livable environments for everyone, fostering long-term motivation, productivity, and well-being.

  • Reduced Environmental Impact: By adopting sustainable habits like using public transport, reducing waste, and conserving energy, individuals contribute to lowering pollution, reducing carbon emissions, and preserving natural resources in urban areas.
  • Stronger, More Resilient Communities: Healthy habits that focus on social interaction, community engagement, and collective action strengthen the social fabric of cities, making them more inclusive and resilient in the face of challenges.
  • Healthier Urban Environments: Regular interaction with green spaces, healthy living, and a focus on mental well-being help create a balanced and livable urban environment, promoting both physical and emotional health.
  • Sustained Motivation and Productivity: Sustainable habits like prioritizing well-being, managing stress, and maintaining a healthy lifestyle not only enhance individual productivity but also contribute to a higher quality of life, making it easier for people to engage with and contribute to their communities.

SDG 17, “Partnerships for the Goals,”

It is focuses on strengthening the means of implementation and revitalizing the global partnership for sustainable development. It emphasizes the need for collaboration between governments, the private sector, and civil society to achieve the Sustainable Development Goals. This includes mobilizing financial resources, promoting technology transfer, and fostering capacity building, particularly in developing countries.

Key aspects of SDG 17 include:

  • Resource Mobilization:

Encouraging financial investments and aid to support sustainable development initiatives in developing countries.

  • Technology Transfer:

Facilitating the sharing and adoption of environmentally sound technologies to promote sustainable practices.

  • Capacity Building:

Providing training and support to strengthen the institutional and technical capabilities of developing countries.

  • Trade:

Promoting a fair and inclusive international trading system that benefits all nations, especially developing countries.

  • Policy and Institutional Coherence:

Ensuring that policies and institutions across different levels of governance are aligned with sustainable development objectives.

  • Multi-Stakeholder Partnerships:

Fostering collaboration and cooperation between diverse actors, including governments, businesses, civil society organizations, and individuals.

  • Data, Monitoring, and Accountability:

Strengthening the availability of reliable, high-quality data to track progress and ensure accountability in achieving the SDGs