| SRM Institute of Science and Technology
Ramapuram |
|
| Title of the Event: | LINKEDIN AND PERSONAL BRANDING |
| Date: | 28.07.2025 |
| Time: | 6.00 PM to 7.00PM |
| Mode: | Online |
| Total Attendees: | 66 |
| Name of the Resource Person/ Guest | Mr. S. Kiran Praveen
Manager-Data Driven Service |
| Profile of the Speaker
Mr. S. Kiran Praveen, Manager – Data Driven Service, brings over seven years of professional experience, including 3.5 years in the field of digital marketing. After exploring various roles early in his career, he discovered his passion for digital marketing in mid-2020 and has since been actively contributing to data-driven strategies and online brand growth. With a long-term vision of establishing his own digital marketing agency within the next 2 to 4 years, Mr. Praveen is currently focused on taking up managerial roles that allow him to enhance and apply his leadership and business development skills. A dynamic professional with a strategic mindset, he is committed to continuous learning and driving impactful results. |
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| Event Mode: | Online |
| Incharges: | Organizing Secretary
Dr.T.V. Ambuli, Head Department of Commerce,
Convenor Dr. K. Sushmitha, Assistant Professor Mrs. F. Josephine Lenta, Assistant Professor |
| Objective of the Event | |
| The objective of this guest lecture, titled “LinkedIn and Personal Branding,” was to help students recognize the significance of developing a strong professional online presence. With a focus on platforms like LinkedIn, the session aimed to equip students with practical strategies to effectively showcase their skills, experiences, and aspirations. An industry expert was invited to share valuable insights on personal branding and how a well-crafted digital profile can support academic growth and open up career opportunities. | |
RESOURCE PERSON DETAILS
Mr. S. Kiran Praveen
Manager-Data Driven Service
SUMMARY OF THE EVENT
Mrs. F. Josephine Lenta, Assistant Professor, Department of Commerce welcomed the gathering online. Dr. K. Sushmitha, Assistant Professor, Department of Commerce, Introduced the guest to the students. In her speech he warmly greeted the gathering and extended a heartfelt welcome to the guest. Dr. S. Parameswaran. He expressed her appreciation to Dr. S. Parameswaran for accepting the invitation to share his valuable insights.
SESSION REPORT
The session was conducted by Mr. S. Kiran Praveen , an accomplished professional in the field of digital marketing and career development, who brought in real-world experience and actionable insights. Through a structured and interactive approach, the speaker emphasized the growing importance of personal branding and guided students on how to effectively communicate their skills, achievements, and values online.
Key Highlights of the Session:
- Introduction to Personal Branding – The speaker began by defining personal branding and its relevance in the digital era. Students were encouraged to view themselves as a “brand” that must be consistently built and communicated to potential employers, collaborators, and peers.
- Optimizing LinkedIn Profiles – A detailed walkthrough of key components of a LinkedIn profile was provided, including profile photo, headline, summary, experience, education, and skills. The speaker highlighted tips for making each section impactful and search-friendly.
- Content Creation and Engagement – Participants learned the importance of regularly engaging on LinkedIn through thoughtful posts, article sharing, and professional interactions to stay visible and establish thought leadership.
- Networking Strategies – The session included practical advice on expanding one’s network with relevance and intention. The expert discussed how to initiate connections, draft personalized messages, and nurture relationships that could lead to mentorships or job opportunities.
- Leveraging LinkedIn for Career Growth – The speaker shared insights on how recruiters use LinkedIn to assess candidates and how students can position themselves to stand out. Real-life examples and success stories of students leveraging LinkedIn effectively were discussed.
Q&A and Hands-On Guidance – The session concluded with a vibrant Q&A, where students posed queries regarding LinkedIn etiquette, content strategy, and job search hacks. Some participants were guided in real-time to fine-tune their profiles based on expert feedback.
This interactive and informative session not only demystified the concept of personal branding but also equipped students with actionable strategies to build a compelling digital identity. The seminar successfully met its objective of making students future-ready in the digital professional space and instilled a long-term perspective on managing their personal brand.
VOTE OF THANKS
The coordinators expressed their sincere gratitude to the guest speaker for delivering a highly informative and inspiring session on “LinkedIn and Personal Branding.” The practical insights and strategies shared during the lecture provided students with a clearer understanding of building a strong professional presence online. The session is expected to leave a lasting impact on students’ academic growth and future career development.
OUTCOME OF THE PROGRAMME:
SDG 4: Quality Education
Outcome: Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.
Focus: The session empowered students with essential skills in digital literacy, personal branding, and career development. It promoted lifelong learning by encouraging students to continuously update their professional profiles and stay engaged in learning through networking and exposure to industry trends.
SDG 9: Industry, Innovation, and Infrastructure
Outcome: Build resilient infrastructure, promote sustainable industrialization, and foster innovation.
Focus: The session emphasized the role of digital platforms like LinkedIn as part of the professional and technological infrastructure that supports innovation in career planning. It also inspired students to engage with evolving industries and prepare for the demands of the digital workforce.
SDG 11: Sustainable Cities and Communities
Outcome: Make cities and human settlements inclusive, safe, resilient, and sustainable.
Focus: By promoting equal access to digital tools and knowledge, the session supported inclusive participation in professional spaces. It aimed to build socially and economically resilient individuals who can contribute meaningfully to sustainable communities through informed and networked career choices.
