EVENT TITLE: Logo Designing

DATE: 04-07-2025

TIME: 11.00 am to 1.00 pm

VENUE: Fashion Designing Department

EVENT CONVENER: Dr.V. Bhanu Rekha, Head of the Department, Fashion Designing

EVENT COORDINATORS : Oviya Yuvashree U, Assistant Professor, Fashion Designing, Nivetha Kanmani G, Assistant Professor, Fashion Designing       

NO. OF PARTICIPANTS: 50

SUMMARY OF THE EVENT:

The Department of Fashion Designing, Faculty of Science and Humanities, SRM Institute of Science and Technology, Chennai – Ramapuram campus, successfully organized an intra-departmental event titled “Logo Development” on 4th July 2025. The competition aimed to foster branding awareness, visual identity creation, and creative thinking among fashion design students.

Themed around brand-building and storytelling, the event encouraged participants to go beyond aesthetics and explore the core values, mission, and narrative of the Fashion Designing department. Students were guided to Set Values, Aim High, Fix Goals, Design Logos, and Develop their Brand Story reflecting a structured yet creative approach to visual identity.

Highlights:

  • Students created original logos rooted in the identity and aspirations of the Fashion Designing department.
  • Each team or individual participant was encouraged to define a mission, vision, and tagline to support their logo design.
  • The entries were evaluated based on creativity, design clarity, conceptual depth, relevance to the department, and storytelling potential.
  • The competition witnessed enthusiastic participation from students across all batches, promoting collaboration, peer learning, and creative exploration.
  • The judging panel consisted of faculty experts who provided insightful feedback, encouraging students to think like real-world design professionals.

OUTCOMES OF THE PROGRAM: (Based of SDG)

SDG 4: Quality Education

Feedback:
The event promoted holistic learning by integrating creativity, communication, and strategic thinking into the curriculum. It emphasized experiential education through branding and logo design, encouraging students to apply classroom knowledge in real-world contexts.

SDG 8: Decent Work and Economic Growth

Feedback:
By simulating branding tasks common in the fashion and design industry, the event prepared students for creative roles in a competitive job market. It nurtured entrepreneurship and innovation—key drivers of economic development in creative industries.

SDG 9: Industry, Innovation and Infrastructure

Feedback:
The competition fostered design innovation by pushing students to rethink the visual identity of their department. It highlighted how creativity contributes to the development of brand infrastructure, which is vital for institutional and industry identity building.

SDG 11: Sustainable Cities and Communities

Feedback:
Through logo and brand story development, students explored visual communication as a tool to build cultural identity and strengthen community presence. The designs reflected values that contribute to inclusive, creative, and identity-rich educational environments.