Event Title: Certification Program and Edufest on Think Tomorrow: AI for Students Event Planned: Battle of the Brands

Date: 01-07-2025

Timings: 9.30 to 3.30 PM

Venue: Sri Venniyammal Matric Higher Secondary School, Chennai

Event Convenors: Dr.A.Poornima & Dr.Sowmiya M

No. of Participants: Tenth Class and Plus 1 and Plus 2 Students

DESCRIPTION OF THE EVENT/OBJECTIVE

The Faculty of Management, Department of Business Administration at SRM Institute of Science and Technology, Ramapuram, organized a comprehensive School Students Engagement Drive titled “Think Tomorrow: AI for Students” in collaboration with Sri Venniyamaal Matric Higher Secondary School, Chennai.

◎●´   ’”  The primary objective of this initiative was to create awareness about the applications of Artificial Intelligence among school students and enhance their understanding of brand strategy through creative and interactive learning methodologies.

The event was designed to bridge the gap between emerging AI technology and young learners, providing them with a platform to explore the vast possibilities that AI and branding offer in the contemporary digital landscape. Through this program, students were introduced to practical AI tools and encouraged to think innovatively about brand development and digital marketing strategies.

KEY HIGHLIGHTS OF THE EVENT

C˛* AI Learning Session

  • Simplified Introduction to AI Concepts: Students were given an accessible overview of Artificial Intelligence, its applications, and its relevance in today’s world
  • Practical AI Tools Demonstration: Students learned about useful AI tools they can integrate into their studies:
    • Grammarly: For writing enhancement and grammar checking
    • Anki: For smart flashcard-based learning and memory retention
    • Canva AI: For creative design and visual content creation
    • Khan Academy AI: For personalized learning and academic support
  • Interactive Learning Approach: The session emphasized hands-on experience rather than theoretical knowledge

Ç Battle of the Brands Competition

  • Competitive Format: Students participated in teams to present mock brand strategies
  • AI Integration Focus: Participants were encouraged to incorporate AI ideas into their brand presentations

Key Elements Covered:

  • Creativity in brand conceptualization
  • Digital innovation strategies
  • Brand positioning and messaging
  • AI-powered marketing solutions
  • Presentation Skills Development: Students demonstrated confidence in public speaking and persuasive communication

!•3 Student Presentations & Quiz

  • Students confidently presented their understanding of branding elements
  • Demonstrated knowledge of AI integration in business strategies
  • Interactive quiz session conducted by students during the program
  • Focus on persuasive presentation techniques and communication skills

OUTCOMES OF THE EVENT

Educational Impact:

  • Enhanced awareness about AI applications among school students
  • Improved understanding of brand strategy and digital marketing concepts
  • Development of critical thinking and analytical skills
  • Introduction to practical AI tools for academic enhancement

Skill Development:

  • Innovation & Creativity: Students demonstrated creative thinking in brand strategy development
  • Teamwork & Collaboration: Group activities fostered collaborative problem-solving skills
  • Presentation Skills: Improved confidence in public speaking and persuasive communication
  • Digital Literacy: Enhanced understanding of AI tools and their practical applications

SUSTAINABLE DEVELOPMENT GOALS ALIGNMENT

SDG 4: Quality Education

  • Innovative Learning Approaches: Integrated AI technology into educational content, promoting 21st-century learning methods
  • Skill-Based Education: Focused on practical skills like digital literacy, critical thinking, and innovation
  • Inclusive Learning: Made advanced technology concepts accessible to school students regardless of their background
  • Lifelong Learning: Encouraged continuous learning and adaptation to technological changes
  • Future-Ready Education: Prepared students for careers in the digital economy

SDG 9: Industry, Innovation and Infrastructure

  • Innovation Promotion: Encouraged students to think innovatively about technology applications
  • Digital Infrastructure Awareness: Introduced students to AI tools and digital platforms
  • Industry Readiness: Provided insights into how AI is transforming various industries
  • Entrepreneurial Thinking: Developed understanding of how technology can drive business innovation
  • Research and Development Mindset: Encouraged exploration and experimentation with new technologies

RECOGNITION AND APPRECIATION

´’_ç’± Winners of the “Battle of the Brands” Competition:

  • Winners were recognized with certificates and prizes
  • Recognition aimed to encourage enthusiasm and learning spirit
  • All participants received appreciation for their creative efforts and innovative thinking

CONCLUSION

The “Think Tomorrow: AI for Students” event successfully achieved its objectives of introducing AI concepts to school students while enhancing their understanding of brand strategy and digital innovation. The program effectively bridged the gap between academic learning and practical technology applications, preparing students for the future digital economy.

The interactive format, combining AI education with creative brand challenges, proved highly effective in engaging students and sparking their interest in technology and innovation. This initiative demonstrates SRM Institute’s commitment to community outreach and educational excellence, contributing to the development of future-ready students who are well-equipped to navigate the AI-driven world.

The success of this program establishes a foundation for future collaborations between SRM Institute and schools in the region, promoting technological literacy and innovative thinking among young learners.