Behind Every Brand: The Power of Advertising

Date: 08.01.2026

Time: 10.30 AM to 12.30PM

Venue: East Block, Room no: 102

Total Attendees: 115

Name of the Resource Person/ Guest: Mr. Muralikrishna Kamalkannan, Content Strategist, Junior VFX Editor, and Event & Brand, Manager, Vimimagic

Profile of the Speaker: Mr. Muralikrishna is a dynamic media and branding professional currently working at Vimimagic as a Content Strategist, Junior VFX Editor, and Event & Brand Manager. With hands-on experience in advertisement creation and digital content development, He plays a key role in crafting impactful brand narratives and actively handle visual content editing using VFX and video tools, ensuring creative excellence across platforms. His expertise extends to planning and executing events for both government and private organizations, managing end-to-end coordination. Mr. Muralikrishna has contributed to multiple branding and promotional campaigns, blending strategy with creativity which is known for strong organizational and communication skills, bridge content, visuals, and events seamlessly. His work reflects a balance of creative thinking, technical skills, and strategic brand management.

Event Mode: Offline

Incharges:

Organizing Secretary

Dr.T.V. Ambuli, Head Department of Commerce,

Convenor

Dr. K. Sushmitha, Assistant Professor

Mrs. U. Karthigai Selvi, Assistant Professor

Objective of the Event:

The objective of this event, titled “Behind Every Brand: The Power of Advertising,” was to help students understand the crucial role advertising plays in building strong brands and influencing consumer behavior. The session aimed to provide insights into how creative communication, strategic media planning, and persuasive messaging contribute to brand recognition, trust, and long-term market success. Industry professionals were invited to share real-world examples, advertising campaigns, and practical techniques that highlight the impact of advertising in competitive markets. The event also sought to inspire students to think creatively and analytically about advertising as a powerful tool for brand growth, customer engagement, and business sustainability.

RESOURCE PERSON DETAILS

Mr. Muralikrishna Kamalkannan

Content Strategist, Junior VFX Editor, and Event & Brand

Manager, Vimimagic

SUMMARY OF THE EVENT

Dr. K. Sushmitha, Assistant Professor, Department of Commerce welcomed the gathering.                 Mrs. U. Karthigai Selvi, Assistant Professor, Department of Commerce, Introduced the guest to the students. In her speech she warmly greeted the gathering and extended a heartfelt welcome to the guest.                 Mr. Muralikrishna Kamalkannan. She expressed her appreciation to Mr. Muralikrishna Kamalkannan for accepting the invitation to share his valuable insights among the student.

SESSION REPORT

The session on “Behind Every Brand: The Power of Advertising” was conducted offline for UG students and was led by Mr. Muralikrishna Kamalkannan, an industry professional with extensive experience in advertising, branding, and creative communication. The session aimed to expose students to the strategic and creative dimensions of advertising and its pivotal role in building strong and memorable brands in today’s competitive marketplace.

Drawing from his professional journey, the resource person provided valuable insights into how advertising goes beyond promotion to shape brand identity, influence consumer perception, and drive long-term business success. The session effectively bridged theoretical concepts with real-world advertising practices.

Key Highlights of the Session:

  • Understanding Advertising and Branding – The speaker began by explaining the relationship between advertising and branding, emphasizing how advertising serves as a voice for brands and helps create emotional connections with consumers.
  • Role of Creativity and Strategy – Mr. Muralikrishna Kamalkannan highlighted the importance of combining creativity with strategic thinking in advertising campaigns. He explained how impactful visuals, storytelling, and messaging contribute to brand recall and differentiation.
  • Consumer Psychology and Advertising Impact – The session focused on how advertisements influence consumer attitudes, preferences, and buying decisions. The speaker illustrated how understanding consumer behavior is crucial for designing effective advertising messages.
  • Media and Digital Advertising Trends – The evolving role of digital platforms, social media, and data-driven advertising was discussed in detail. Students gained insights into how brands leverage multiple media channels to reach target audiences effectively.
  • Real-World Campaign Examples – The resource person shared notable advertising campaigns and brand success stories to demonstrate how well-crafted advertising strategies can elevate brand value and market positioning.
  • Interactive Discussion – The session concluded with an engaging interaction where students asked questions related to careers in advertising, creative skills required in the industry, challenges faced by advertisers, and emerging trends in the advertising landscape.

The session was highly informative and engaging, enabling students to gain a deeper understanding of advertising as a powerful tool behind every successful brand. By connecting academic concepts with industry practices, the event successfully enriched students’ knowledge and inspired creative and strategic thinking essential for future marketing professionals.

VOTE OF THANKS

The coordinators expressed their sincere gratitude to Mr. Muralikrishna Kamalkannan for delivering an insightful and inspiring session on “Behind Every Brand: The Power of Advertising.” His practical insights, real-world examples, and in-depth explanation of advertising strategies provided students with a comprehensive understanding of how advertising shapes brand success.

The session greatly enriched the students’ learning experience by offering exposure to industry realities, emerging trends, and creative approaches in advertising. The coordinators also thanked the faculty members, organizers, and students for their active participation, which contributed to the overall success of the event. The session is expected to leave a lasting impact, motivating students to explore advertising as a dynamic and influential career path in the business world.