SRM Institute of Science and Technology Ramapuram

 
 

 

Title of the Event:

 Brand Building on the Topic “DECODE THE LOGO – KNOW THE BRAND”

 
Date: 27.12.2025 to 31.12.2025
Total Attendees:  52
Event Mode:   Online
Incharges:  

Mrs. U. Karthigai Selvi

,Dr. K. Sushmitha, Assistant Professor

Dr.K.Punitha,  Assistant Professor
 

Objective of the Event

 
 

·   Create Awareness of Branding Concepts: Help higher secondary students understand the importance of logos and branding in business and how brands influence consumer choices in daily life.

• Develop Visual Literacy: Guide students to recognize and interpret design elements such as colors, symbols, shapes, and typography used in logos and their role in brand identity.

• Introduce Basics of Marketing & Business: Provide foundational knowledge of branding and marketing concepts, helping students connect theoretical learning with real-world business practices.

• Enhance Creative and Critical Thinking: Encourage students to think creatively and critically while decoding logos and understanding the messages brands convey.

• Expose Career Opportunities in Branding: Introduce students to career options related to branding, advertising, marketing, graphic design, and media, creating early career awareness.

 

 

 

OUTCOME OF THE PROGRAM:

SDG 3: Good Health and Well-Being

SDG 3 focuses on promoting healthy lives and well-being for all. The event “Decode the Logo – Know the Brand” contributes to this goal by encouraging positive mental engagement, creativity, and informed awareness among students.

  • Promoting Mental Well-Being through Creative Learning:

The session engages students in interactive and creative analysis of logos, reducing academic stress and encouraging enjoyment in learning. Understanding branding through visuals and storytelling promotes curiosity, confidence, and positive mental engagement.

  • Encouraging Balanced Career Awareness:

By exposing students to branding, marketing, and creative business careers, the event highlights career paths that allow flexibility, creativity, and work-life balance, contributing to long-term mental well-being.

  • Consumer Awareness and Healthy Choices:

Decoding logos helps students understand how branding influences consumer behavior, enabling them to make informed and healthier consumption choices, thereby indirectly supporting physical and mental well-being.

Through awareness, creativity, and informed decision-making, the event supports SDG 3 by nurturing confident, mentally healthy, and aware young learners.

SDG 4: Quality Education

SDG 4 aims to ensure inclusive, equitable, and quality education and promote lifelong learning opportunities. The event aligns strongly with this goal by making learning engaging, practical, and relevant.

  • Enhancing Conceptual Understanding:

The event introduces students to basic concepts of branding, marketing, and business communication in a simplified and engaging manner, supporting quality education beyond textbooks.

  • Promoting Experiential Learning:

By analyzing real-world brand logos, students experience practical learning, bridging the gap between theoretical knowledge and real-life applications.

  • Encouraging Lifelong Learning:

The session sparks curiosity about commerce, marketing, and creative industries, motivating students to continuously explore new knowledge, trends, and skills throughout their academic journey.

  • Skill-Based Learning:

Students develop observation, critical thinking, creativity, and analytical skills, which are essential components of quality education under SDG 4.

Thus, the event contributes to SDG 4 by fostering interactive, skill-oriented, and inclusive learning experiences.

SDG 8: Decent Work and Economic Growth

SDG 8 promotes inclusive economic growth, productive employment, and decent work. The event supports this goal by creating early awareness of modern career opportunities linked to branding and business.

  • Career Awareness in Branding and Commerce:

The session introduces students to emerging careers such as brand management, digital marketing, advertising, design, and entrepreneurship, helping them envision productive future employment.

  • Encouraging Skill-Based Employability:

By highlighting skills like creativity, communication, and analytical thinking, the event aligns education with employability needs, preparing students for future decent work opportunities.

  • Supporting Entrepreneurial Mindset:

Understanding brand identity encourages students to think innovatively and entrepreneurially, supporting self-employment and economic growth.

The event contributes to SDG 8 by guiding students towards future-ready careers that support economic productivity and meaningful employment.

SDG 11: Sustainable Cities and Communities

SDG 11 focuses on building inclusive, safe, resilient, and sustainable communities. The event supports this goal by promoting responsible branding and ethical business awareness.

  • Promoting Responsible Branding:

The session highlights how brands influence society and culture, encouraging students to value ethical branding and socially responsible business practices.

  • Encouraging Socially Conscious Businesses:

By discussing brands that support sustainability and community welfare, the event inspires students to appreciate businesses that contribute positively to society.

  • Awareness of Digital and Smart Branding:

The event introduces students to digital branding and media, which play a vital role in smart cities and modern communities by improving communication, accessibility, and engagement.

  • Youth Participation in Community Development:

By empowering students with branding knowledge, the event encourages young minds to contribute creatively and responsibly to future community and urban development.

Through awareness of ethical branding and sustainable business values, the event aligns with SDG 11 by promoting inclusive and resilient communities.