• About
  • Other Details
  • Other Experience

Email: jaiganem1@srmist.edu.in

Area or Subject : Marketing, Finance, Accounts and Systems

M Jaiganesh

Assistant Professor


Department of Business Administration ,Ramapuram Campus, SRM Institute of Science and Technology

Educational Qualifications

Degree – B.Com, MBA, SET, NET,
Area or Subject – Commerce, Marketing & Finance, Management
University – University of Madras, Anna University Chennai, Mother Theresa University TNSET, CBSE NET.
Awarded Year – (2004, 2006, 2016,2018)

Courses – Marketing Management, Financial Management, Financial Accounting, Economics, Investment analysis, Management Accounting, Digital Marketing

Research Interests – Digital Marketing, Business Finance, Hospital Administration, Spirituality Management

Academic Experience
  • Assistant Professor, SRM Institute of Science and Technology, Ramapuram Campus, Chennai, June 2016 to till the date.
  • Assistant Professor, RMK Engineering College, Affiliated to Anna University, Kavaraipettai 2008-2016
  • Lecturer, St.Peters Engineering College, Affiliated to Anna University, Chennai, 2006 - 2008.
Papers Presented
  • Presented A Paper Titled “MSME Sector-An engine of Indian economy: Issues & Challenges” National Conference on SITAMS , AP, 2014.
  • Presented A Paper Titled “Innovations In Marketing – A Study On Characteristics Of Innovators And Non–Innovators” At National Conference On Entime,Sathyabama University, Chennai, 2012
  • Presented a paper titled “A Study On Credit Risk Rating Model For Large Corporate Borrowers Of A Nationalised Bank” at International Conference on Advancement of Technology and Sustainable Growth KarpagaVinayaga College of Engineering and Technology, Villupuram, 2012
Selected Publications
  • “Role of Human Resource Information System in Strategic Human Resource Management – A Conceptual Approach”, International journal of Contemporary Management Studies 2013
  • “Role of HRIS in SHRM” International Journal in Management & Social Science 2014 "IMPACT OF REBRANDING EXERCISE AND CONSUMER PERCEPTION OF FMCG COMPANY” Journal of Advanced Research in Dynamical and Control Systems 2018

Workshops /Seminars/Conferences

  • FDP on Project Management at Synergy School of Business School, Chennai 2019
  • FDP on Case Study as a Pedagogical Tool at Saveetha School of Management, Chennai 2019
  • FDP on NLP concepts for Excellence in Teaching at Saveetha School of Management, Chennai 2019
  • FDP on E-Content Development for Effective Teaching Velammal Engineering College, Chennai 2019
  • Training on Soft Skills – ACE at Sutherland Chennai. 2015
  • FDP on Stress Management AICTE Sponsored Prathiyusha Institute of Technology, Tiruvallur 2013
  • Train the Trainer – Soft Skills at Infosys Ltd. Chennai 2011
  • FDP on Quality on Six sigma Jerusalam College of Engineering, Chennai 2010
  • Entrepreneurship Awareness programme AICTE Sponsored R.M.D. Engineering College, Kavaraipettai. 2008
  • FDP on Effective teaching Through case study method at AdhiyamanEng.College, Hosur. 2007


  • Member in ISTE, 2015