Department of Business Administration, SRM Institute of Science and Technology, Ramapuram Campus

Mrs. Anandhi.S

Assistant Professor

Area or Subject

Marketing & HR

Educational Qualifications

Degree, Area, University, Awarded Year

PHD (Pursuing), Marketing, Vels Institute of Science & Technology

SET, Management, 2017

MBA, Marketing & HR, Sathyabama Institute of Science & Technology, 2008

Other Details:

Course: HDCA

Research Interests: Digital Marketing, Consumer behaviour, HR

Selected Publications: (To be listed in reverse chronology, i.e., starting from latest)

  • Published a paper titled “EWOM INFORMATION ACCEPTANCE MODEL(IACM)- A LITERATURE REVIEW” in EUROPEAN CHEMICAL BULLETIN, ISSN 2063-5346, Volume -12, Special Issue-2 (2023 ).
  • Published a paper titled “Measuring Employee Engagement Through Organizational Benefits” in JOURNAL OF THE ASIATIC SOCIETY OF MUMBAI, VOL.XCVIII,No.11, ISSN:0972-0766.
    • Published a paper titled “WOMEN SHGs- A WAY FORWARD FOR SUSTAINABLE LIVELIHOOD” in Journal of Contemporary Issues in Business and Government, Vol. 28, No. 04, 2022, P-ISSN: 2204-1990; E-ISSN: 1323-6903

    Academic Experience:

    • Presently working as Assistant Professor-BBA in SRM Institute of Science and Technology, Ramapuram from June 2022 to till now.
    • Worked for 3 yrs as Assistant Professor-BBA/MBA in Mohamed Sathak College of Arts and Science from June 2019 and June 2022.
    • Worked in Sathyabama University for 4 yrs. as Professor – MBA from June 2008 till October 2012.

    Other Professional Experience: Nil

    Achievements and Awards:

    • Dr. M.G.Ramachandran Award, 2008