Affiliation

Faculty of Management, Kattankulathur Campus, SRM University)

Mrs. Kavitha. R

Assistant Professor

Area

Management (Marketing)

Education: M.B.A

Degree: B.Sc., MBA, M.Phil., TNSET, (Ph.D)

Area: Management Sciences

B.Sc., Computer Science, STET Women’s College, Mannargudi, 1998, Bharathidasan University.

MBA , Adaikala Matha College, Thanjavur, 2000, Bharathidasan University.

M.Phil., Alagappa University, Karaikudi, 2007.

TNSET qualified in 2017.

Ph.D in Management Sciences, Thesis submitted, College of Engineering, Guindy, Anna University, 2024.

Course: Business Research Methods, Advanced Data Analysis, Organizational Behavior, Marketing Management, Human Resource Management, Principles of Management, Consumer Behavior, Integrated Marketing Communication, Sales and Distribution Management, Total Quality Management

Research Interests: Marketing- Green Marketing

Selected Publications:

  • Kavitha, R & Senthil Kumar, N 2023, ‘The influence of greenwashing on sustainable behaviour: The mediators of green perceived risk and green scepticism’, Journal of Environmental Biology, 44, no. 5, pp. 719-727. ISSN: 0254-8704, Impact Factor 0.225. Scopus indexed and UGC care listed.
  • Kavitha, R and Senthil Kumar, N. (2022), ‘The impact of greenwash on Sustainable Purchase Intention: A Multiple Mediation Approach’, Neuroquantology, 20 (10), pp. 2214-2230. Impact Factor 0.453.
  • R (2015), ‘Email by students use’, Primax International Journal of Commerce and Management Research, 3(1), pp. 66-75. Impact Factor 7.184.

Working Papers:

Kavitha. R, ‘How does greenwashing affect green trust? The mediating role of green transparency and the moderating role of green product knowledge’.

Academic Experience:

  • Assistant Professor of MBA in Saveetha School of Management, Chennai from February 5th, 2024 to July 2nd,
  • Doctoral Research Scholar, College of Engineering Guindy, Anna University, July 2018 – January 2024.
  • Assistant Professor of MBA, Sree Sastha Institute of Engineering and Technology, Chennai from 30th July 2012 – 7th June 2017.
  • Assistant Professor & HOD of MBA, PRIST University, Puducherry from 26th June 2009 -30th April 2011.
  • Lecturer of MBA, Sengamala Thayaar Educational Trust Women’s College, Mannargudi from September 2001 – April 2007.

Achievements and Awards:

  • ‘Women Transforming Nation Awards 2024’ on 04-03-2024 by Women Lead 2030.
  • ‘Best Woman Faculty Award’ in the National Faculty Award 2024 on 18-04-2024 by Novel   Research Academy.

Membership

Life member of ‘The Indian Society for Technical Education’.