SRM INSTITUTE OF SCIENCE AND TECHNOLOGY

Ramapuram Campus, Chennai

COLLEGE OF SCIENCE AND HUMANITIES

College of Management

Organized

Webinar on

Marketing 4.0: Moving from Traditional to Digital

Date: 07.08.2021 (Saturday) Time: 10:30 am

Resource person:

Mr. Premnath R

Digital Marketing Manager

K7 Computing Pvt limited

Chennai.

Attendees: MBA Students

Welcome Address: Dr.R.Arulmoli, Professor & Head, College of Management (MBA), welcomed the resource person, faculties and the students to the Webinar. He concluded his address by explaining the importance of digital marketing and career growth.

Resource Person: Mr.Premnath R Started the session with An introduction to digital marketing and how it reaches every part of the world. He then explained the overview of traditional Marketing and how marketing is changing very fast. Following with Why digital marketing is more important in the Indian market and the top Digital Marketing Channels are being used. He mentioned some of the future in digital marketing with voice recognition systems, image recognition systems, Internet of Things, Virtual Reality, Augmented Reality, Geo-locating, and Chatbots. He concluded with various career paths in digital marketing and online certificate courses available on the internet.

Vote of Thanks was given by the coordinator Thanking the resource person, management, faculties and the students.

Coordinator:

Dr.RS.Sugashwarprashanth – Assistant Professor/MBA

Dr.K.Priya – Assistant Professor/MBA