WEBINAR ON FUTURE OF DIGITAL MARKETING

TARGET AUDIENCE: I YEAR STUDENTS.

Department of commerce, shift-I conducted a webinar on “FUTURE OF DIGITAL MARKETING” for B.com first year students, on 26 th November 2021 between 10am and 11 am. Aim of this program is to give awareness about the digital marketing and job opportunity behind this stream. The resource person Dr. P.S. Nagarajan, Assistant Professor, Alagappa Institute of Management, Alagappa University, Spoke on scope of digital marketing in this modern era, process of digital marketing, How students can become entrepreneur in the field of digital marketing. The presentation was followed by a Q & A session. The online session was attended by around 150 students. The convener of this webinar is Dr.M.Nevedida. The webinar was well-coordinated by the faculty members Dr. D. Janis Bibiyana and Dr.D.Leelavathi. Master of ceremony was carried out by a students of I B.Com A section Mr. Aniruth.