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Area or Subject: Strategy, Retail Marketing, and Psychology

Affiliation: Faculty of Management, Ramapuram Campus, SRM Institute of Science and Technology

 Dr Praveen Kumar S

Dean & Professor


CoursesStrategic Management

Research InterestsTransformational and Strategic Leadership, Emotional Intelligence and Organizational Culture, Gamification in Management Education, Circular Economy and Sustainable HRM, Consumer Behavior and Retail Transformation in India

Selected Publications

  • Ramila Devi Ram Sing, Segufta Yasmi Abdul Rahman, Praveen Kumar, R. Arasu, Mostafa Ali Beigi, & Renne Pramila. (2025). Harnessing AI for Enhanced Student Learning and Performance in Higher Education: A Multinational Collaboration. Indian Journal of Information Sources and Services, 15(2), 208–217. Mohan, J. J., & Kumar, S. P. (2024). Integrated management of human-elephant conflict: A success story involving surgical intervention on a wild elephant. Indian Forester (ISSN 0019-4816). Mistry, A., & Kumar, P. S. (2024). A review on cognitive development of employees. International Journal of Cultural Studies and Social Sciences, 20(1), 70.  Robin, S., Kumaran, C., & Praveen Kumar, S. (2023). Determinants of employee engagement among health care professionals in Puducherry. Journal of Nursing Science, 36(Special Issue 2).  Robin, S., Kumaran, C., & Praveen Kumar, S. (2023). Health care professional perception towards engagement factors with reference to multi-specialty hospital in Chennai. Vol 18(11), 164–174.Kumar, S. P. (2024). The impact of work-life balance in an organizational environment: 

Working Papers: (To be listed in reverse chronology, i.e., starting from the latest)

  • Praveen Kumar, S., Gamification of Management Education: Exploring Engagement and Cognitive Outcomes in Indian B-Schools (Status: Under Peer Review) A mixed-methods exploration of how game-based pedagogy improves learner motivation, emotional response, and academic outcomes in postgraduate management programs.
  • Praveen Kumar, S., Circular Economy in Indian Retail: A Consumer-Centric Study on Product Life Extension Practices (Status: Data Analysis Phase) An empirical investigation on consumer willingness toward repair, resale, and sustainable disposal practices in urban retail hubs across South India.
 

Work in Progress: (yet to be published)

  • Return on Influence: Micro vs. Macro Influencers in the Indian Digital Ecosystem Analyzing marketing ROI, consumer trust, and conversion patterns across influencer tiers on social media platforms in FMCG and EdTech sectors.
  •  ESG-Driven Leadership: A Framework for Sustainable Strategy in Indian Corporations Developing an integrative model linking ESG metrics to leadership behaviors, stakeholder expectations, and long-term business performance.

Academic Experience

  • Dean – Faculty of Management, SRM Institute of Science & Technology (SRM IST), Ramapuram Campus July 2025 – Present | Chennai, India
  • Dean – School of Commerce & Management, Bharath Institute of Higher Education & Research (BIHER) June 2014 – June 2025 | Chennai, India
  • Associate Professor – Department of Management Studies, Panimalar Engineering College June 2003 – May 2014 | Chennai, India

Visiting / Guest Faculty Roles

  • JP Jacobs International University, USA Visiting Professor (Jun 2021 – Present)
  • Commonwealth University, London, UK Visiting Professor (Dec 2020 – Present)
  • MPRH Institute, Tehran, Iran Visiting Professor (Jun 2014 – Present)
  • Ural Federal University, Russia Guest Professor (Jun 2019 – Jul 2019)
  • Loyola Institute of Business Administration (Informatics), Chennai, India Visiting Faculty (Jun 2011 – May 2016)
  • Pondicherry University & Loyola College – Twinning Programme, Chennai, India Visiting Professor (Jun 2007 – Jun 2014)

Professional Leadership Roles

  • Crown University International Chartered Inc., Americas & Nigeria Board Trustee (Jul 2020 – Present)

Training, Mentorship, and Certification Roles

  • The Priority Academy, UK CBT Coach Practitioner (Jan 2020 – Present) Certified Cognitive Behavioural Therapy Coach offering sessions for educators and academic professionals.
  • Publons (Clarivate), Global Certified Publons Academy Supervisor (2021 – Present) Mentoring early-career researchers in academic peer review and publishing ethics.
  • StartupTN, Government of Tamil Nadu Mentor (May 2023 – Present) Supporting startups and young entrepreneurs with guidance in marketing, branding, and business model development.
  • Naan Mudhalvan, Tamil Nadu Skill Development Corporation Mentor (May 2024 – Present) Delivering skill-building sessions for students in the areas of career readiness and leadership.
  • British Council, India Coordinator & Trainer – Business English Certificate (BEC) (Jun 2003 – May 2014) Conducted BEC training and assessments across multiple campuses in Chennai.
 

Academic Excellence 

  • ‘Anantha Ramakrishna’ Gold Medal – Awarded for General Proficiency in B.A. English Literature, Loyola College, 1998. 
  •  Awards & Recognitions Best Teacher Award – Panimalar Engineering College, 2004. 
  • Best Administrator Award – Top Engineers Faculty & Students Award, Pondicherry, 2016. 
  • Best Administrator – Conferred by MPRH Institute, Iran, 2017. 
  • Best Faculty Award – Vanakkam HR Corporation, 2023. 
  • Case Centre UK - Case Writing Scholarship Awardee – 2024
  • National & International Honors Rashtriya Vidya Saraswati Puraskar – International Institute of Education & Management, New Delhi.
  • Star of Asia Award – International Business Council, New Delhi.
  •  Glory of Education Excellence Award – International Business Council, New Delhi.
  • Special Records Organizer – Marathon Case Study, recognized in the India Book of Records, 2019.
  • Co-Author – Thickest Book, recognized in the Guinness Book of Records, 2023.

Achievements and Awards

  • Plenary speaker at international conference on Information technology , Electronics & Communication, October 13-14,2012.
  • Moderator for National conference on Emerging approaches in business environment (Divergent perspectives & dimensions) conducted by SRM Institute of Science & Technology, Vadapalani Campus, Chennai on 9/8/2019
  • Chief Guest for Best Teacher award at Immaculate Matriculation Higher secondary school on 8/9/2019.
  • Guest of Honor for the Science Expo at Maharishi vidya mandir, chetpet, Chennai 31.(9.11.19)
  • Chief Guest for the Science Project Exhibition at Krishnasamy Matriculation Hr.Sec.School, Anna nagar.(16.11.19)

Memberships

  • Member of National Entrepreneurship Network (NEN) and SIFE
  • Member of All India Management Association (Membership no. 200611239)
  • Member of Indian Science Congress