- About
- Other Details
- Other Experience

Area or Subject: Strategy, Retail Marketing, and Psychology
Affiliation: Faculty of Management, Ramapuram Campus, SRM Institute of Science and Technology
Dr Praveen Kumar S
Dean & Professor
Phone No: 9840051344
Email id: dean.mgmt.rmp@srmist.edu.in
Courses – Strategic Management
Research Interests – Transformational and Strategic Leadership, Emotional Intelligence and Organizational Culture, Gamification in Management Education, Circular Economy and Sustainable HRM, Consumer Behavior and Retail Transformation in India
Selected Publications
- Ramila Devi Ram Sing, Segufta Yasmi Abdul Rahman, Praveen Kumar, R. Arasu, Mostafa Ali Beigi, & Renne Pramila. (2025). Harnessing AI for Enhanced Student Learning and Performance in Higher Education: A Multinational Collaboration. Indian Journal of Information Sources and Services, 15(2), 208–217. Mohan, J. J., & Kumar, S. P. (2024). Integrated management of human-elephant conflict: A success story involving surgical intervention on a wild elephant. Indian Forester (ISSN 0019-4816). Mistry, A., & Kumar, P. S. (2024). A review on cognitive development of employees. International Journal of Cultural Studies and Social Sciences, 20(1), 70. Robin, S., Kumaran, C., & Praveen Kumar, S. (2023). Determinants of employee engagement among health care professionals in Puducherry. Journal of Nursing Science, 36(Special Issue 2). Robin, S., Kumaran, C., & Praveen Kumar, S. (2023). Health care professional perception towards engagement factors with reference to multi-specialty hospital in Chennai. Vol 18(11), 164–174.Kumar, S. P. (2024). The impact of work-life balance in an organizational environment:
Working Papers: (To be listed in reverse chronology, i.e., starting from the latest)
- Praveen Kumar, S., Gamification of Management Education: Exploring Engagement and Cognitive Outcomes in Indian B-Schools (Status: Under Peer Review) A mixed-methods exploration of how game-based pedagogy improves learner motivation, emotional response, and academic outcomes in postgraduate management programs.
- Praveen Kumar, S., Circular Economy in Indian Retail: A Consumer-Centric Study on Product Life Extension Practices (Status: Data Analysis Phase) An empirical investigation on consumer willingness toward repair, resale, and sustainable disposal practices in urban retail hubs across South India.
Work in Progress: (yet to be published)
- Return on Influence: Micro vs. Macro Influencers in the Indian Digital Ecosystem Analyzing marketing ROI, consumer trust, and conversion patterns across influencer tiers on social media platforms in FMCG and EdTech sectors.
- ESG-Driven Leadership: A Framework for Sustainable Strategy in Indian Corporations Developing an integrative model linking ESG metrics to leadership behaviors, stakeholder expectations, and long-term business performance.
Academic Experience
- Dean – Faculty of Management, SRM Institute of Science & Technology (SRM IST), Ramapuram Campus July 2025 – Present | Chennai, India
- Dean – School of Commerce & Management, Bharath Institute of Higher Education & Research (BIHER) June 2014 – June 2025 | Chennai, India
- Associate Professor – Department of Management Studies, Panimalar Engineering College June 2003 – May 2014 | Chennai, India
Visiting / Guest Faculty Roles
- JP Jacobs International University, USA Visiting Professor (Jun 2021 – Present)
- Commonwealth University, London, UK Visiting Professor (Dec 2020 – Present)
- MPRH Institute, Tehran, Iran Visiting Professor (Jun 2014 – Present)
- Ural Federal University, Russia Guest Professor (Jun 2019 – Jul 2019)
- Loyola Institute of Business Administration (Informatics), Chennai, India Visiting Faculty (Jun 2011 – May 2016)
- Pondicherry University & Loyola College – Twinning Programme, Chennai, India Visiting Professor (Jun 2007 – Jun 2014)
Professional Leadership Roles
- Crown University International Chartered Inc., Americas & Nigeria Board Trustee (Jul 2020 – Present)
Training, Mentorship, and Certification Roles
- The Priority Academy, UK CBT Coach Practitioner (Jan 2020 – Present) Certified Cognitive Behavioural Therapy Coach offering sessions for educators and academic professionals.
- Publons (Clarivate), Global Certified Publons Academy Supervisor (2021 – Present) Mentoring early-career researchers in academic peer review and publishing ethics.
- StartupTN, Government of Tamil Nadu Mentor (May 2023 – Present) Supporting startups and young entrepreneurs with guidance in marketing, branding, and business model development.
- Naan Mudhalvan, Tamil Nadu Skill Development Corporation Mentor (May 2024 – Present) Delivering skill-building sessions for students in the areas of career readiness and leadership.
- British Council, India Coordinator & Trainer – Business English Certificate (BEC) (Jun 2003 – May 2014) Conducted BEC training and assessments across multiple campuses in Chennai.
Academic Excellence
- ‘Anantha Ramakrishna’ Gold Medal – Awarded for General Proficiency in B.A. English Literature, Loyola College, 1998.
- Awards & Recognitions Best Teacher Award – Panimalar Engineering College, 2004.
- Best Administrator Award – Top Engineers Faculty & Students Award, Pondicherry, 2016.
- Best Administrator – Conferred by MPRH Institute, Iran, 2017.
- Best Faculty Award – Vanakkam HR Corporation, 2023.
- Case Centre UK - Case Writing Scholarship Awardee – 2024
- National & International Honors Rashtriya Vidya Saraswati Puraskar – International Institute of Education & Management, New Delhi.
- Star of Asia Award – International Business Council, New Delhi.
- Glory of Education Excellence Award – International Business Council, New Delhi.
- Special Records Organizer – Marathon Case Study, recognized in the India Book of Records, 2019.
- Co-Author – Thickest Book, recognized in the Guinness Book of Records, 2023.
Achievements and Awards
- Plenary speaker at international conference on Information technology , Electronics & Communication, October 13-14,2012.
- Moderator for National conference on Emerging approaches in business environment (Divergent perspectives & dimensions) conducted by SRM Institute of Science & Technology, Vadapalani Campus, Chennai on 9/8/2019
- Chief Guest for Best Teacher award at Immaculate Matriculation Higher secondary school on 8/9/2019.
- Guest of Honor for the Science Expo at Maharishi vidya mandir, chetpet, Chennai 31.(9.11.19)
- Chief Guest for the Science Project Exhibition at Krishnasamy Matriculation Hr.Sec.School, Anna nagar.(16.11.19)
Memberships
- Member of National Entrepreneurship Network (NEN) and SIFE
- Member of All India Management Association (Membership no. 200611239)
- Member of Indian Science Congress
