• About
  • Other Details
  • Other Experience

Area or Subject: Strategy, Retail Marketing, and Psychology

Affiliation: Faculty of Management, Ramapuram Campus, SRM Institute of Science and Technology

 Dr Praveen Kumar S

Dean & Professor


Courses – Strategic Management

Research Interests – Transformational and Strategic Leadership, Emotional Intelligence and Organizational Culture, Gamification in Management Education, Circular Economy and Sustainable HRM, Consumer Behavior and Retail Transformation in India

Selected Publications

  • Ramila Devi Ram Sing, Segufta Yasmi Abdul Rahman, Praveen Kumar, R. Arasu, Mostafa Ali Beigi, & Renne Pramila. (2025). Harnessing AI for Enhanced Student Learning and Performance in Higher Education: A Multinational Collaboration. Indian Journal of Information Sources and Services, 15(2), 208–217. Mohan, J. J., & Kumar, S. P. (2024). Integrated management of human-elephant conflict: A success story involving surgical intervention on a wild elephant. Indian Forester (ISSN 0019-4816). Mistry, A., & Kumar, P. S. (2024). A review on cognitive development of employees. International Journal of Cultural Studies and Social Sciences, 20(1), 70.  Robin, S., Kumaran, C., & Praveen Kumar, S. (2023). Determinants of employee engagement among health care professionals in Puducherry. Journal of Nursing Science, 36(Special Issue 2).  Robin, S., Kumaran, C., & Praveen Kumar, S. (2023). Health care professional perception towards engagement factors with reference to multi-specialty hospital in Chennai. Vol 18(11), 164–174.Kumar, S. P. (2024). The impact of work-life balance in an organizational environment: 

Working Papers: (To be listed in reverse chronology, i.e., starting from the latest)

  • Praveen Kumar, S., Gamification of Management Education: Exploring Engagement and Cognitive Outcomes in Indian B-Schools (Status: Under Peer Review) A mixed-methods exploration of how game-based pedagogy improves learner motivation, emotional response, and academic outcomes in postgraduate management programs.
  • Praveen Kumar, S., Circular Economy in Indian Retail: A Consumer-Centric Study on Product Life Extension Practices (Status: Data Analysis Phase) An empirical investigation on consumer willingness toward repair, resale, and sustainable disposal practices in urban retail hubs across South India.
 

Work in Progress: (yet to be published)

  • Return on Influence: Micro vs. Macro Influencers in the Indian Digital Ecosystem Analyzing marketing ROI, consumer trust, and conversion patterns across influencer tiers on social media platforms in FMCG and EdTech sectors.
  •  ESG-Driven Leadership: A Framework for Sustainable Strategy in Indian Corporations Developing an integrative model linking ESG metrics to leadership behaviors, stakeholder expectations, and long-term business performance.

Academic Experience

  • Dean – Faculty of Management, SRM Institute of Science & Technology (SRM IST), Ramapuram Campus July 2025 – Present | Chennai, India
  • Dean – School of Commerce & Management, Bharath Institute of Higher Education & Research (BIHER) June 2014 – June 2025 | Chennai, India
  • Associate Professor – Department of Management Studies, Panimalar Engineering College June 2003 – May 2014 | Chennai, India

Visiting / Guest Faculty Roles

  • JP Jacobs International University, USA Visiting Professor (Jun 2021 – Present)
  • Commonwealth University, London, UK Visiting Professor (Dec 2020 – Present)
  • MPRH Institute, Tehran, Iran Visiting Professor (Jun 2014 – Present)
  • Ural Federal University, Russia Guest Professor (Jun 2019 – Jul 2019)
  • Loyola Institute of Business Administration (Informatics), Chennai, India Visiting Faculty (Jun 2011 – May 2016)
  • Pondicherry University & Loyola College – Twinning Programme, Chennai, India Visiting Professor (Jun 2007 – Jun 2014)

Professional Leadership Roles

  • Crown University International Chartered Inc., Americas & Nigeria Board Trustee (Jul 2020 – Present)

Training, Mentorship, and Certification Roles

  • The Priority Academy, UK CBT Coach Practitioner (Jan 2020 – Present) Certified Cognitive Behavioural Therapy Coach offering sessions for educators and academic professionals.
  • Publons (Clarivate), Global Certified Publons Academy Supervisor (2021 – Present) Mentoring early-career researchers in academic peer review and publishing ethics.
  • StartupTN, Government of Tamil Nadu Mentor (May 2023 – Present) Supporting startups and young entrepreneurs with guidance in marketing, branding, and business model development.
  • Naan Mudhalvan, Tamil Nadu Skill Development Corporation Mentor (May 2024 – Present) Delivering skill-building sessions for students in the areas of career readiness and leadership.
  • British Council, India Coordinator & Trainer – Business English Certificate (BEC) (Jun 2003 – May 2014) Conducted BEC training and assessments across multiple campuses in Chennai.
 

Academic Excellence 

  • ‘Anantha Ramakrishna’ Gold Medal – Awarded for General Proficiency in B.A. English Literature, Loyola College, 1998. 
  •  Awards & Recognitions Best Teacher Award – Panimalar Engineering College, 2004. 
  • Best Administrator Award – Top Engineers Faculty & Students Award, Pondicherry, 2016. 
  • Best Administrator – Conferred by MPRH Institute, Iran, 2017. 
  • Best Faculty Award – Vanakkam HR Corporation, 2023. 
  • Case Centre UK - Case Writing Scholarship Awardee – 2024
  • National & International Honors Rashtriya Vidya Saraswati Puraskar – International Institute of Education & Management, New Delhi.
  • Star of Asia Award – International Business Council, New Delhi.
  •  Glory of Education Excellence Award – International Business Council, New Delhi.
  • Special Records Organizer – Marathon Case Study, recognized in the India Book of Records, 2019.
  • Co-Author – Thickest Book, recognized in the Guinness Book of Records, 2023.

Achievements and Awards

  • Plenary speaker at international conference on Information technology , Electronics & Communication, October 13-14,2012.
  • Moderator for National conference on Emerging approaches in business environment (Divergent perspectives & dimensions) conducted by SRM Institute of Science & Technology, Vadapalani Campus, Chennai on 9/8/2019
  • Chief Guest for Best Teacher award at Immaculate Matriculation Higher secondary school on 8/9/2019.
  • Guest of Honor for the Science Expo at Maharishi vidya mandir, chetpet, Chennai 31.(9.11.19)
  • Chief Guest for the Science Project Exhibition at Krishnasamy Matriculation Hr.Sec.School, Anna nagar.(16.11.19)

Memberships

  • Member of National Entrepreneurship Network (NEN) and SIFE
  • Member of All India Management Association (Membership no. 200611239)
  • Member of Indian Science Congress