SRM INSTITUTE OF SCIENCE AND TECHNOLOGY
COLLEGE OF SCIENCE AND HUMANITIES
COLLEGE OF MANAGEMENT

EDP program -I day highlights:

College of Management, SRM Institute of Science and Technology, Ramapuram organised One week Online Executive Development Programme on “Digital Marketing 360” from 17th May 2021 to 21st May 2021.
This program’s objective is to enhance
* create awareness about digital marketing,
* Build brand Awareness

Inaugural Function:
Dr.R.Arulmoli, Head of the Department, MBA gave the welcome address and briefed on importance of digital marketing.

Vice Principal Academic (S&H) Dr.N.Ashokan felicitated the gathering and appreciated department for organizing this event.
Followed by
Dr.C.Sundar, Dean (S&H) delivered the presidential address and highlighted on how digital marketing plays vital role after pandemic and especially need for digital marketing education in Rural India.

Mr. Rob Peck, Director of Client Services of O3M. Mr Rob Peck was the Chef Guest for the day in the Inaugral function of EDP Digital Marketing 360. Rob Peck helps connect businesses with their online audiences. Based in Chennai, India, he is a leading provider of outsourced online marketing and SEM solutions. He briefed about the role of digital marketing in this New Normal life which is going to be Future/ Next normal life.

Day 1 – ABC of Digital Marketing

• Day 1 session was continued after the inaugural function and the session was handed to Mr. Arokia Victo Prince. Mr.Prince is a Digital Marketer cum add Filmmaker. Mr Prince has grown his expertise over the industry in the last four years and has been striving to spread his knowledge to the maximum masses.
• He presented us about Traditional VS Digital marketing, its cost and targeting, How to start digital marketing for a business, Fundamental components of digital marketing, B2B Company and B2C websites, Email marketing, Web Analytics, Sales funnel and Conversion Rate Optimization.

The vote of thanks for the day was delivered by Dr P Jyothi – Associate Professor and EDP Co Ordinator.