Affiliation
Master of Business administration, School of Management, SRMIST, Ramapuram campus
Phone No: 9047586290
Email id: chidamba@srmist.edu.in
Dr. AL. Chidambaram
Assistant Professor
Area or Subject
: Management
Educational Qualifications
Degree, Area, University, Awarded Year
Master of Business Administration, Alagappa University, 2018
PhD Management, Alagappa University, 2023
PG in computer application, Alagappa University, 2019
Courses: Marketing and Human Resource management
Research Interests:Digital Marketing, Entrepreneurship, Skill development
Publications
- Acceptance of Electric Vehicles: A Dual- Factor Approach Using Social Comparison Theory and Technology Acceptance Model, Research in Transportation Business & Management, (Vol. 45, C(2022), 100842) ISSN: 22105395. https://doi.org/10.1016/j.rtbm.2022.100842 ABDC C category Scopus Indexed.
- An Exploration on Electric Vehicle Purchase Intention, International journal of electric and hybrid vehicles, Inderscience, ISSN: 1751-4096, Scopus Indexed.
- Risk-Taking Attitude Among Management Students to Beckon Entrepreneurial Venture, International Journal of Advanced Science and Technology (Vol. 28, No. 19, (2019), pp. 998- 1003); ISSN: 2005-4238, Scopus Indexed.
- Propensity of Management Students Towards Entrepreneurial Venture with Reference To Sivagangai District, Restaurant Business (2019, Vol. 118(12) pg:118-123, ISSN:0097-8043, Scopus Indexed.
- Indian Tea Production Overview and Price Analysis, International Journal of Advanced Science and Technology (Vol. 28, No. 19, (2019), pp. 1253- 1259), ISSN: 2005-4238, Scopus Indexed.
Working Papers
- Chidambaram, “Harnessing Artificial Intelligence for Entrepreneurial Skill Development: Opportunities and Challenges ”.
- Chidambaram and Nagarajan, “Exploring Proactive Behavior among Event Enthusiasts: Motivations, Implications, and Strategies for Engagement”
Academic Experience
- RESEARCH ASSISTANT (RUSA 2.0), Project title: Sustainability Challenges and Issues of Agriculture Based Business Ventures in Tamil Nadu, Alagappa Institute of Management, Alagappa University.
- RESEARCH ASSISTANT (STRIDE), Project Title: SDGs for Sustainable Management and Education. Organization: Alagappa Institute of Management, Alagappa University.
Other Professional Experience
- Have assisted the Research supervisor in the organizing of Two National Conference ''Depth and Expanse of Online Marketing Mettle" sponsored by ICSSR impress and National conference " FACETS OF DIGITAL MARKETING SPREE " sponsored by ICSSR and Workshop on "Franchising" sponsored by ICSSR and one Entrepreneurship Awareness Programme Sponsored by DST.
- Have assisted the Research supervisor in the organizing Five-day workshop on “Role of Sustainable Development Goals (SDGs) in Creating a Sustainable Society” Sponsored by UCG Stride Component-1.