• Anto Pravin Singh & Dr. V.Bini Marin, May 2019`Confirmatory Factor Analysis of the Margin Free Market Customers’ Retention Inventory’, An International Multidisciplinary Peer Reviewed Open Access Research Journal, Vol: 7 Issue:1 pp.317-323, UGC Journal No.45489,ISSN No-2321-5488 Impact Factor -5.11.
• Anto Pravin Singh & Dr. V.Bini Marin, June 2019`Marketing Practices and Customer Retention of the Margin Free Market in Kanyakumari District’ Review of Research Journal, Vol: 8 Issue: 9 pp.1-5, UGC Journal No.48514,ISSN No-2249-894x, Impact Factor -5.7631(UIF).
• Anto Pravin Singh June 2020` Effectiveness of Celebrity Advertisement on Consumer Behaviour towards FMCG Products, with special refrence to Kanyakumari District’ Eduindex Journals, Vol: 40 Issue: 1 pp.1-5, UGC Journal, ISSN No-2349-3114, Impact Factor -6.1.
• Anto Pravin Singh 2021` Small Scale Business in India: Booming Challenges during the Covid-19 Pandemic’ International Journal of Humanities, Law and Social Sciences, Kanpur Philosophers Vol: VIII Issue: V pp.170-173, UGC Journal, ISSN No-2348-8301, Impact Factor.
• Anto Pravin Singh 2022, Strategic Marketing Practices to Retain Customers In Margin Free Market: An Empirical Study With Special Reference To Kanyakumari District, Journal of the Oriental Institute, ISSN: 0030-5324, Vol. 72, Issue. 02, No.17, pp. 221-230
• Anto Pravin Singh 2023, Artificial Intelligence - The Need of The Age in All Sectors, SATRAACHEE-An International Registered Peer Reviewed Bilingual Research Journal, ISSN:2348-8425
• Anto Pravin Singh 2023, Customer Relationship Management Is a Technology To Enhance Business Performance With Reference To Signware Technologies Pvt. Ltd., Chennai City- South India Journal Of Social Sciences, ISSN: 0972 – 8945
• Anto Pravin Singh 2023, A Study on Employee Absenteeism and Morale in Information Technology (IT) Industry: with Special Reference to Coimbatore City, KUTAP, ISSN 2582-5356

Papers Presented:

• National Seminar on “Innovative Marketing Management Practices for Sustainable Development” organized by St. Jerome’s College Department of Business Administration, Nagercoil held on 7th September, 2018. Presented a Paper entitled “Stategic Marketing Practices to Retain Customets in Margin Free Market: An Empirical Study with special refrence to Kanyakumari District”.
• International Conference on “Sustainability and Modern Management Strategies for Business Development” organized by St. Jerome’s College Department of Business Administration, Nagercoil held on 2nd August, 2019. Presented a Paper entitled “Effectiveness of Celebrity Advertisement on Consumer Behaviour towards FMCG Products, with special refrence to Kanyakumari District
• International Virtual Conference on “Business Challenges and Sustainable strategies in the Covid Era" organized by Ayya Nadar Janaki Ammal College (Autonomous),Sivakasi Department of Business Administration, in Association with Indian Academic Researchers Association on 24th and 25th September 2021. Presented a Paper entitled “Small Scale Business in India: Booming Challenges during the Covid-19 Pandemic”.
• International Conference on Resurgence of Industry & Commerce in Contemporary India- Presented and Published paper in the topic- A Study On Smart Marketing Strategies That Leads To A Positive Result- PG & Research Department of Commerce Dwaraka Doss Goverdhan Doss Vaishnav College on February 7^th and 8^th
• National Conference on Multidisciplinary Research and Innovation- Presented and Published paper on the topic- A Study of Effect of Training on Employee Performance with special reference to IT Sector Trivandrum City Department of Management Studies Arunachala College of Engineering for Women Manavilai, Kanyakumari District, Tamilnadu, India on10-3-2023.

• Assistant Professor Department of Business of Administration, Annai Velankanni College, Tholayavattam from 16-06-2008 to 6-12-2020
• Head and Assistant Professor Department of Business of Administration, Annai Velankanni College, Tholayavattam from 7-12-202 to 1-3-2021
• Head and Associate Professor Department of Business of Administration, Annai Velankanni College, Tholayavattam from 1-4-2021 to 5-9-2022

Workshops /Seminars/Conferences/FDP:

• Participated in the Seminar on “Social Media for Business” organized by Sardar Vallabhbhai Patel International School of Textiles & Management, Coimbatore on 15 Feb 2012
• Participated in the Workshop on “Strategic Approaches in Research Methodology”
• Organized by St.Xaviers Catholic College of Engineering, Nagercoil, on August 14 2012.
• Participated in the International Conference on “Competency Building Strategies in Business and Technology for Sustainable Development”. Organized by Sri Ganesh School of Business Management, Salem on 22 Feb 2013.
• Participated in the National Seminar on “Research Online Purchase Online (ROPO) Challenging Survival of Middlemen, Organized by St.Marys College Autonomous, Thoothukudi on 4 April 2014.
• Participated in the National Conference on “Challenges in Sustaining Quality Inititatives in the Higher Education Scenario”. Organized by Leksmipuram College of Arts and Science, Leksmipuram on 19 Feb 2016.
• Participated in the Two day International Seminar on Students with Dyslexia-A Sucessful Learning Experience organized by Bishjop Agniswamy College of Education,Muttom on 3rd and 4th Nov 2017.
• Participated in the Online Refresher Programme entitled ‘Management, Business, Administration- Present & Post Crisis’ organized by S.A. College of Arts and Science Chennai, on 14th April 2020 to 4th May 2020.
• Participated in the Faculty Development Programme entitled ‘Online Course Content Development and Delivery’ organized by Annai Velankanni College, Tholayavattam on 24th June 2020 to 30th June 2020.
• Participated in the Online Faculty Development Programme entitled ‘Outcome Based Education’ organized by Karpagam Academy of Higher Education, Cimbatore on 26-7-2021 to 1-8-2021.
• Participated in the National Level Faculty Development Programme entitled ‘From Research to Publications’ organized by Guru Shree Shantivijai Jain College for Women, Chennai on 18th Aug to 25th Aug 2021.