Selected Publications

• “CONSUMERS INCLINATION TOWARDS ELECTRIC VECHILES (EV)” Published in  “Journal of Contemporary Issues in Business and Government”.ISSN: 1323-6903
• ”SWIGGY SERVICE PERFORMANCE” Published in “Information Technology in Industry”, ISSN:2203-1731, Indexed in Web of Science (WOS)
• . “Revenge Buying” published in “Bioscience Biotechnology Research Communication in special issue on Emerging Research on Management, Sciences and Technology”, VOL>13, No.15, 2021, Emerging sources citation Index/Web of Science, Score 4.31 and Impact factor 7.728
• . “Key Performance Indicators of Brand Equity” published in “International Journal of Advanced Science and Technology (IJIAST), Vol.29, No.8,(2020), ISSN 2005-4238, pp.1583-1589, Scopus Indexed
• . “Guerrilla Marketing” published in “International Journal of Recent Technology and Engineering” 11/2019, vol.No.8, Issue.4, ISSN:2277-3878, PP- 12425-12427, Scopus Indexed.
• . “Brand Pyramid” published in “Astra Salvensis, Review of History and Culture” 1/2017, Vol.No.10, ISSN 2457-9807, PP.133-137, Scopus Indexed
• .”Building Brand power” published in “Fame 2016- IOP Conference Series – June DOI:10.1088/1757-899x/197/1/0120712017- Scopus Indexed
• . “Consumer Brand perception” Published in “International Journal of Economic Research” June – Dec 2016, ISSN:0972-9380, Scopus Indexed.

Papers Presented

•                 International Conference on Indian Institute of Management – Bangalore presented the paper title “A Study on The Brand                  Equity Among Personal Care Products” held on 11^th to 13^th 2013 Dec
• • National Conference – presented the paper title “A Study on The Impact of Brand Extension” held on 21^st and 22^nd 2013 organized by Karnataka State Women’s University.
  • National Conference – presented the paper title “Brand Rejuvenation – Women Specific On FMCG” held on 25^th oct 2013 organized by Satyabhama University.
  • International conference – presented the paper title “Brand Personality of Personal Care Products – HUL” held on 17^th and 18^th Aug 2018 – Organised by University of Malaya
  • International Conference – presented the paper title – “How to Promote a Brand – A Case Study On HAMAM” held on 27^th to 29^th July 2012 organised by Annamalai University.
  • National Conference – presented the paper title “Johnson And Johnson Baby Care Products – A Study held on 17^th Feb 2012 – Organised by SRM University
  • National Conference – presented the paper title “Women Empowerment and Inclusive Growth” held on 7^th and 8^th Oct 2010 Organised by Women Christian College – Chennai

Academic Experience: 20  Years

Other Professional Experience: 0 Achievements: 1.Gold Medalist in M.Com, MBA. 2. One Funded Project (Ongoing) 3. One Consultancy Project (Completed) 4. Got selected as Editor in PISCO MED PUBLISHING HOUSE, SINGAPORE 5.Published book for the subject “FINANCIAL MANAGEMENT

Other Professional Experience: 0   Achievements: 1.Gold Medalist in M.Com, MBA. 2. One Funded Project (Ongoing) 3. One Consultancy Project (Completed) 4. Got selected as Editor in PISCO MED PUBLISHING HOUSE, SINGAPORE 5.Published book for the subject “FINANCIAL MANAGEMENT

Workshops /Seminars/Conferences: 04

Achievements and Awards:   Academic / Professional Membership: 0