Selected Publications

• S. Loganatha Prasanna Published a research paper titled “Brand Betting” in the UGC care approved journal Humanities and Social Studies Science Journal ISSN: 2319-829X.
• Dr. S. Loganatha Prasanna published a book chapter titled “A Formal Strategic Planning Process” in Shodhkali: Innovative multidisciplinary approaches towards research and understanding of the Global Scene, Multi Spectrum Publications.
• S. Loganatha Prasanna & Dr. A. Thandauthapani Published a research paper titled “A study on the relationship between Emotional Intelligence and Quality of Work delivery among IT Employees in Chennai” at a National Conference on “Multidisciplinary Research and Emerging Technologies for Sustainable Development” ISBN: 978-81-971011-1-9
• Dr. S. Loganatha Prasanna published a book chapter titled “Marketing Strategies for a New on Demand Cab Aggregator Service Provider to penetrate in to the market and gain market share in hyper Competitive Environment” in Shodhnubravalley: Advancing Multidisciplinary Research on a Global Scale”, Multi Spectrum Publications.
• Harish M, Dr. Sivakamy, Dr. S. Loganatha Prasanna Published a research paper titled Assessing the Impact of CRM practices of Banking Sector in Enduring Relationships with Customers in Trichirapalli District in Scopus Indexed Journal named African Journal of Biological Sciences, 6(6) (2024) 8529-8537, ISSN: 2663-2187
• S. Loganatha Prasanna Published a research paper titled “A Financial Performance Analysis of India Post Payments Bank” in ABDC Journal named Asian And Pacific Economic Review, Volume- 17 (2), 2024, ISSN No. 1000-6052
• Naveen Kumar D, Dr. Kogila N, Dr. S. Loganatha Prasanna, Dr. Senthamizhselvi A, Dr. Binith Muthukrishnan K, Dr. Selvakumari R Published a research paper titled “Building a Resilient Workforce in Indian IT: The Impact of Strategic Leadership and Knowledge Management on Change Management” in Scopus Indexed Journal named Pakistan Journal of Life and Social Sciences, i. (2024), 22(2):12459-12468 E-ISSN: 2221-7630;P-ISSN: 1727-4915
• Eben Andrews John & Dr. S. Loganatha Prasanna published a research paper titled “A study on impact of customer aspiration level towards international premium smartphone brands” in the Scopus Indexed Journal named Eur. Chem. Bull. 2023, 12(Special Issue 4), 5412 –5419, ISSN 2063-5346
• Rohan M Philip & Dr. S. Loganatha Prasanna Published a research paper titled “Impact of product Packaging on Consumer Buying Behaviour in Fast Moving Consumer Goods” in the Scopus Indexed Journal named Eur. Chem. Bull. 2023, 12(Special Issue 4), 5420 –5428, ISSN 2063-5346
• Santosh Kennedy & Dr. S. Loganatha Prasanna published a research paper titled “A Study on Effects of Intercultural Communication barrier towards employee engagement in IT Companies” in the Scopus Indexed Journal named Eur. Chem. Bull. 2023, 12(Special Issue 1, Part-B), 3488-3504, ISSN 2063-5346
• Jerfin J. G. & Dr. S. Loganatha Prasanna Published a research paper titled “A Study on Customer Satisfaction towards E-tailing Services in Chennai” in the Scopus Indexed Journal named Eur. Chem. Bull. 2023, 12(Special Issue 4), 9787-9795, ISSN 2063-5346
• Balaji G & Dr. S. Loganatha Prasanna published a research paper titled “A Study on Influencer Marketing among consumers in social media with special reference to apparels” in the Scopus Indexed Journal named Eur. Chem. Bull. 2023, 12(Special Issue 4), 3729 –3738, ISSN 2063-5346
• Rakesh R & Dr. S. Loganatha Prasanna Published a research paper titled “To study the relationship between Emotional Intelligence and Quality of work delivery among IT Employees in Chennai” in the Scopus Indexed Journal named Eur. Chem. Bull. 2023, 12(Special Issue 4), 9796 –9803, ISSN 2063-5346
• Thomas Kevin Ryan & Dr. S. Loganatha Prasanna published a research paper titled “A Study on Customer Satisfaction at Cavinkare Food Products in Chennai” in the Scopus Indexed Journal named Eur. Chem. Bull. 2023, 12(Special Issue 4), 3434-3439, ISSN 2063-5346
• Gayathri M & Dr. S. Loganatha Prasanna Published a research paper titled “A Study on Stress Management among IT employees with reference to Work-from-home responsibilities” in the Scopus Indexed Journal named Eur. Chem. Bull. 2023, 12(Special Issue 4), 3505-3513, ISSN 2063-5346
• Hamthan J & Dr. S. Loganatha Prasanna published a research paper titled “A Study on Productivity of IT workforce due to Hybrid work Model” in the Scopus Indexed Journal named Eur. Chem. Bull. 2023, 12 (S2), 2458-2466, ISSN 2063-5346
• R J T Nirmal Raj & Dr. S. Loganatha Prasanna Published a research paper titled “An investigation of the Indian Mutual Funds performance analysis” in the Scopus Indexed Journal named Advanced Engineering Science, Issue No. 2, ISSN: 2096-3246/ December 2022
• Ubais Ahmed & Dr. S. Loganatha Prasanna Published a research paper titled “A Study on Customer Perception towards Brand Positioning of cars with special reference to Maruti and Hyundai” in the Scopus Indexed Journal named Design Engineering, Issue No. 9, ISSN: 0011-9342/ Year 2021
• Jassim Ahmed & Dr. S. Loganatha Prasanna Published a research paper titled “A Study on Customer Perception towards Brand Positioning of Smart Phones with Special Reference to Redmi and One Plus in Trichy” in the Scopus Indexed Journal named Design Engineering, Issue No. 8, ISSN: 0011-9342/ Year 2021
• S. Loganatha Prasanna & Dr. M. K. Shakila Published a research article titled “A Study on Sales Promotional Activities in Hospitality industry with special reference to Chennai market” in the UGC refereed journal named Review of Research with Vol. No 7 Issue no 2 ISSN NO. 2249-894X Page Nos 49-55 and year of publication 2017.
• S. Loganatha Prasanna & Dr. M. K. Shakila Published a research article titled “A Study on Heterogeneity characteristic of Services in the perspective of Positioning Employee Services delivery as a key strategy with reference to Hospitality Industry” in the UGC refereed journal named Research Directions with Vol. No 5 Issue No 5 ISSN No. 2321-5488 ,Page Nos 31-36 and year of publication 2017.
• S. Loganatha Prasanna & Dr. M. K. Shakila Presented and Published a research paper titled “History and Growth of Tourism & Hospitality Industry in the Indian Perspective of Brand Positioning Strategies with Taj Group of Hotels” at the “International Conference on Sacred Geographies, Religious Cultures and Popular Practices in History and Imagination (ICSGRCPPHI- 2014) Conducted at Government Arts College, Thiruvannamalai.
• Published a Research paper titled “Warehouse Automation as a Strategic Catalyst” at the National Conference on “e-India: Synergizing Financial Inclusion, IT and Business” Supported by NABARD on 23^rd September 2016 organized by Guru Nanak College (Autonomous), Chennai.
• Presented and published a research paper titled “The Advantages of Advertising on Social Networking Websites” at the National conference “New Paradigms of Management- Global Challenges for Managers in 21^st century (NPM- GCM 2012)” conducted at Agni College of Technology, Chennai.
• Presented & Published a Research paper titled “Strategies for Building Consumer brand Preference” at the National conference on “Sustaining Growth in the era of Global recovery SGEGR – 2011” held on 26^th August 2011 at Vel Tech High Tech Dr. Rangarajan Dr. Sakunthala Engg. College, Avadi, Chennai.

• Indian Design patent was granted by The Patent Office, GOI, on the title “ Portable Nursing Device for Pediatric Patient”, Design Number: 421907-001, Grant Date: 01/07/2024
• UK Design Patent was granted by Intellectual Property Office, UK,  on the title “Artificial Intelligence-based device for E-Commerce B2B Transactions”, Design Number: 6381989, Grant Date: 8^th August 2024

Academic Experience:

• Assistant Professor, SRM Institute Of Science And Technology Ramapuram Campus, Chennai, July 2023 to Till date
• Assistant Professor (Selection Grade), Hindustan Institute of Technology & Science (Deemed to be University), Chennai, August 2016 to June 2023
• Assistant Professor, Agni College of Technology, Chennai, July 2009 to July 2016
• HOD, Kumaran Industrial School of Hotel Management & Catering Technology Chennai, September 2002 to June 2008

• Sales Executive, Pride Group of Hotels, Chennai, one of the leading Four Star Hotel in Chennai, Pride Group positioned itself as an eminently successful chain with fully owned five star luxury Hotels making their mark in Ahmedabad, Nagpur, Chennai, Kolkata, Pune, Bangalore, Pune, and a few properties in Goa and Jaipur.
• Sales Executive, Hotel Abu Palace, Chennai, one of the renowned three star hotels in Hospitality Industry

1. Scored Silver Elite score in the NPTEL Marketing Management- I course conducted by IIT, Kanpur in the year 2019
2. Scored Silver Elite score in the NPTEL Marketing Management- II course conducted by IIT, Kanpur in the year 2019
3. Scored Silver Elite in the NPTEL Consumer Behaviour course conducted by IIT Kharagpur, in the year 2022.
4. Scored Elite in the NPTEL Services Marketing: A Practical Approach conducted by IIT Kharagpur, in the year 2022.
5. Completed 53 courses in Coursera in Marketing, Strategic Management, Organizational Behaviour and other Management disciplines.
6. Completed and scored 90% in Marketing Management course offered by IIM- Bangalore in edX platform.

1. Participated in the two day “Orientation Programme on Industrial Expectations” organized by the “Centre for University- Industry Collaboration”, Anna University, Chennai from 15^th to 16^th September 2009
2. Participated in the workshop on “Commencing your Consultancy Venture” organized by Consultancy Development Centre (An Autonomous Institution under DSIR, Ministry of Science & Technology, GOI) Chennai, on 26^th October 2009
3. Participated in FDP on “Entrepreneurship” conducted by VIT- TBI, Vellore from 16^th -28^th November, 2009
4. Participated in FDP on “Marketing Management” organized by DOMS, SSN School of Mgmt. & Computer Applications, Chennai from 28^th to 30^th January 2010
5. Successfully completed “one day Training Programme on Project Management” conducted by EDAC Engineering Limited, Chennai on 31^st July 2010
6. Coordinated and participated in the short-term course on “Instructional Design & Delivery System” conducted by NITTTR, GOI, Ministry of HRD from 09.01.2012 to 13.01.2012
7. Participated and Coordinated in the Faculty Development Programme on “ Research Methodology and Data Analysis” organized by Agni College of Technology, Chennai from 15^th March to 17^th March 2012
8. Participated in FDP on “Writing & Publishing Management Research Papers in Journals” organized by Easwari Engineering College, Chennai 8^th March 2013
9. Participated in FDP on “ Trends in Supply Chain Management” organized by DOMS, SSN school of Management & Computer Applications, Chennai on March 21-22, 2013
10. Participated in Workshop on “Social Networking Marketing” organized by DOMS, SSN school of Management & Computer Applications, Chennai from 19^th September to 21^st September 2013
11. Participated in two days workshop on “Effective After Sales Service of Competitive Advantage” organized by Vels University from 20^th to 21^st February 2014
12. Participated in FICCI’s International Conference on trends in retailing and Branding 2015
13. Participated in NAAC sponsored seminar on “Teaching in Internet era: The Challenges Ahead (NSTIE- 2016)” organized by Tagore Engineering College, Chennai on 4^th March 2016
14. Participated in Faculty Development Programme on “Self Amelioration” organized by School Of Management, Hindustan Institute of Technology & Science, Chennai from 4^th to 6^th January, 2017
15. Coordinated at 9^th ABBS- BRICS International Student meet organized by Hindustan Institute of Technology & Science, Chennai from 1^st – 3^rd February 2018
16. Participated in Workshop on “Global Investor Simulation” organized by School of Management, Hindustan Institute of Technology & Science, Chennai on 12^th December 2018
17. Participated in Faculty Development Programme on “Enhancing the Competencies” organized by School of Management, Hindustan Institute of Technology & Science, Chennai on 18^th December 2018
18. Participated in Faculty Development Programme on “Learn and Earn in the Stock Market” organized by School of Management, Hindustan Institute of Technology & Science, Chennai from 3^rd to 4^th January 2019
19. Participated in the Faculty Development Programme conducted by Teaching Learning Centre, IIT Madras from 11^th -13^th June 2019
20. Participated in NPTEL online FDP Marketing Management-I conducted by IIT, Kanpur- 2019
21. Participated in NPTEL online FDP Marketing Management-II conducted by IIT, Kanpur- 2019
22. Participated in two days virtual faculty development programme on “Online Teaching, and Evaluation with MOODLE & MOOC platform” held on 13-14^th July 2020
23. Participated in SEAA, New Delhi’s 13^th Annual International Accreditation Conference (Virtual) held on the 5-7^th November 2020 on the theme of Re-Imagining Business Education with Cutting edge Quality Strategy
24. Participated in the Record Event: The World record of “Highest Number of Online Lessons Completed” is achieved by Hindustan Institute of Technology and Science, Chennai, certified by International Book of Records on 30^th November 2020.
25. Participated in AICTE approved Short Term Training Programme (STTP) on “Business Analytics” Organized by Indira School of Business studies in association with AICTE from 15^th February 2021 to 20^th February 2021.
26. Participated in NPTEL online FDP Consumer Behaviour conducted by IIT, Kharagpur- 2022
27. Participated in NPTEL online FDP Services Marketing: A Practical Approach conducted by IIT, Kharagpur- 2022

• Received Awards from Agni College of Technology, Chennai for Producing 100% results in Strategic Management, Services Marketing, Organizational Behavior subjects and 95% and above results in Marketing Management, International Business Management subjects in Anna University conducted End Semester exams.
• Received Encouragement Award from Hindustan Institute of Technology & Science, Chennai for successfully completing Ph. D at Bharathiar University, Coimbatore
• Received an International Academic Excellence award 2024 for Innovative Teaching and Pedagogy from DMI. St. John The Baptist University, Malawi, Central Africa.