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Email: susanjav@srmist.edu.in

Phone : 9176556680

Dr.V.Susan Jayaseeli Manuel

Assistant Professor


Affiliation

Department of MBA, Ramapuram campus, SRM University

Area or Subject

HR and marketing

Educational Qualifications

Degree, Area, University, Awarded Year

  • PHD – Management Studies,  Mother teresa women’s University, Kodaikanal , 2023
  • Phil – Management Studies , Madurai kamaraj University, Madurai, 2008
  • HRM- HR, Pondicherry University,2006
  • MBA – HR and marketing , Anna University, Chennai, 2005

Research Interests – Entrepreneurship, HR , research methodology

Other Details: Course:
  • Research methodology, Mar gregorious arts and science college, 2020
  • Development research methods, Nptel ,2021
  • Enhanced soft skills and personality, 2021
  • Business Analytics for management decisions, prestige institute of management, Gwalior, 2022
  • Leadership for India inc: practical concepts &constructs, 2022
  • Big data Analytics, Vels University, 2023
  • Training for trainers, Nptel, 2023
  • Business law for managers , 2023
  • Multidisciplinary course on technological advances in research and higher education, UGC Sponsored,2024.
Selected Publications: (To be listed in reverse chronology, i.e., starting from latest)
  • With Mr.R.Murali , Marketing at scale with AI, New Entrepreneurial trends in business marketing and knowledge, 2024
  • Susan Jayaseeli Manuel and Mrs.Karthikeyani, Research methodology, 2023
  • Susan Jayaseeli,, "A study on digital marketing done by Flipkart", Journal of Indian history and culture, 36, 2021.
  • Recent developments in Engineering and technology, Anvi publishers , 2022
  • With Dr.Sudha arogya Mary and Dr.Evangeline ,"Organisational creativeness and learning at Sharon boutique," Solid state technology,63, 2020.
  • With Dr Rathi devi, "cultural shift to drive formal banking system in rural India ", 68,2020.
  • With Dr.Rathi devi, A study on women entrepreneurs in Tamil Nadu with special reference to thiruvallur district, 2020
  • With Dr.Rathi devi, Rural entrepreneurship through women in India, 40, 2020.
  • With Dr.Rathi devi , A study on rural retailing in India, 5C, 2017.
Working Papers: (To be listed in reverse chronology, i.e., starting from latest) AI techniques in HR Work in Progress: (yet to be published)
  • With Dr.Sudha , Study on HRM practices in Hospitality management, Journal of Human resources in Hospitality and tourism – Scopus indexed
Academic Experience:
  • Associate professor and Head of the department, MBA, T.J.S Engg college, 2023
  • Assistant Professor, School of management, VelTech University, 2018-2023,
  • Assistant Professor, School of management, Saveetha University, 2017-2018
  • Assistant Professor, MBA, Galaxy institute of management, 2014-17
  • Assistant Professor, MBA, MBA, Sriram Engineering College, 2007-2014.
  • Lecturer, MBA, Sams Engg and maritime studies, 2006-07.
Other Professional Experience:
  • Head of the department conducted 5 days orientation program, rural development program, consumer awareness program, Industrial visit and guest lecturers.
  • Admission Head, VelTech University, 2020-2023
  • Naac criteria coordinator, VelTech University,
  • Soft skills trainer to facilitate training for JK tyres employees.
  • Performed duties like , Anna University squad and AUR
  • Exam cell coordinator, module coordinator, women's cell coordinator .
Achievements and Awards: Jury award from S2S forum- 2024