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Area or Subject : Marketing Communication

Affiliation : College of Management, Ramapuram Campus, SRM Institute of Science and Technology

K. Prakash

Assistant Professor (Selection Grade)


Educational Qualifications

Ph.D in Management, Bharathiar University,  2022
UGC NET Certification in  Management, University Grants Commission, 2014
M.Sc. in Psychology, University of Madras, 2004
M.Phil. in Corporate Secretaryship, Alagappa University, 2002
PG Diploma in Human Resource Management, Pondicherry University, 2001
M.B.A. in Marketing, Bharathidasan University, 1998
B.Sc. in Applied Physics, Bharathidasan University, 1995

Courses: Integrated Marketing Communication, Consumer behavior, Legal and Business Environment

Research Interests: Marketing Communication

Selected Publications

  • “An Empirical study on price perception among customers of hardware retailers in Chennai”@ New Horizons of Multidisciplinary Research (Edited book) released by Multi Spectrum Publications, Kanyakumari, October 2021 [ISBN: 978-81-953842-2-8]
  • With Dr.K.V.Kannan, “Influence of 4P’s in satisfaction of the consumers on soft drinks in Tiruvallur District of Tamilnadu”, Science, Technology and development journal, Volume IX, Issue 1, January 2020 [ISSN: 0950-0707]
  • With Dr.K.V.Kannan, “Effectiveness of Integrated Marketing Communication: A study on Mirinda soft drink in Tiruvallur District of Tamilnadu”, Adalya Journal, Volume 8, Issue 2, December 2019 [ISSN: 1301-2746]
  • With Dr.K.V.Kannan, “Consumer Satisfaction on Integrated Marketing Communication of soft drinks in Tiruvallur District of Tamilnadu”, International Journal of Business and Administration Research Review, Volume-6, Issue-3, July-September 2019 [ISSN: 2347-856X]
  • With Dr.K.V.Kannan, "Consumer Satisfaction on Integrated Marketing Communication of soft drinks in Tiruvallur District of Tamilnadu," International Journal of Business and Administration Research Review, Volume-6, Issue-3, July-September 2019 [ISSN: 2347-856X]
  • “Marketing Communication: Opportunities & Challenges with Rural Women”, Innovative Marketing Management Practices for Sustainable Development (Edited book) released by Everscience Publication, Nagercoil [ISBN: 978-81-934604-0-5]
  • “Rural Marketing Communication – Opportunities & Challenges”, Perspectives for Modern Marketers (Edited book) released by B-Digest Publications, Nagercoil [ISBN: 978-93-84734-41-1]
  • “Rural Marketing – An untapped potential”, Emerging Social Perspectives and Parallel Issues (Edited book) released by Learntech Press, Chennai [ISBN: 978-81-90792-49-3, February 2012]
  • “Rural retailing: Communication strategies for success”, Think global Go rural (Edited book) released by Excel books, New Delhi [ISBN: 978-81-7446-836-9, January 2011]

Papers Presented

  • “Consumer perception towards soft drinks” @ International E-Conference Organized by SRMIST, Chennai (November 2020)
  • “Marketing Communication: Opportunities and Challenges with Rural women”, National Seminar on Innovative Marketing Management Practices for Sustainable Development Organized by St.Jerome’s College, Kanyakumari (September 2018)
  • “Rural Communication: Opportunities and Challenges with Rural Women”, ICSSR sponsored National Seminar on Women in Indian Agriculture Organized by A.V.V.M. Sri Pushpam College (Autonomous), Thanjavur (March 2018)
  • “Rural Marketing Communication – Opportunities & Challenges”, National Conference on Perspectives for Modern Marketers Organized by Department of Commerce, St.Alphonsa College, Kanyakumari (February 2017)
  • “Effects of inflation on an Average Income Citizen in Chennai”, Research Day, SRM University, Chennai (February 2014)
  • “Rural Marketing – An untapped potential”, National Conference on Emerging Social Perspectives and Parallel Issues Organized by Department of Management Studies, SRM University, Chennai (February 2012)
  • “Rural Marketing - Opportunities and Challenges”, International Conference on Business Research Organized by School of Management, SRM University, Chennai (January 2011)
  • “Innovations in rural marketing”, National Conference on digital marketing organized by Easwari Engineering College, Chennai (October 2010)
  • “Marketing Strategies for FMCG: UK perspective”, National Seminar on Strategic issues in Business organized by Department of Business Administration, Annamalai University (June 2010)
  • “The Rural Consumer”, National Seminar on Business Excellence organized by Sriram Engineering College, Thiruvallur (April 2010)
  • “Role of children in purchase decision making for FMCG”, National Conference on Building Global Leadership organized by St.Joseph’s College of Engineering, Chennai (April 2010)
  • “Rural Marketing: Communication strategies for success”, National Conference on Think Global-Go rural organized by K.S.Rangasamy College of Arts & Science, Tiruchengode (March 2010)
  • “Indian Intellectual Property Rights”, MHRD sponsored National Seminar organized by Karnatak Arts, Science & Commerce College, Bidar (October 2007)
  • “IPR-An Indian Perspective”, National Seminar on Reforms organized by VelRangarajanSakunthala College of Management and Science, Chennai (February 2007)
  • “Emerging Trends in Global Business – Tourism”, International Seminar organized by P.R. Institute of Management, Thanjavur (February 2004)

Working Papers:

Work in Progress:

Academic Experience

  • Lecturer, Business Administration, R.D.B. College of Arts & Science, Thanjavur District,2000-2002
  • Assistant Professor, Department of Management Studies, Vel Tech Group of Institutions, 2002-2009
  • Assistant Professor (Senior Grade), School of Management, SRM University, 2009-2019
  • Assistant Professor (Selection Grade), College of Management, SRM Institute of Science and Technology, 2019 onwards

Other Professional Experience

  • Sales Executive, Tata Donnelley Ltd, Coimbatore, 1998-1999
  • Assistant Editor for the book “Business Stratagem” Published by Southern Book House, Pondicherry [ISBN: 978-81-920303-6-4], June 2011
  • Assistant Editor for the book “Modern Management Practices for Business” Published by Southern Book House, Pondicherry [ISBN: 978-81-909275-0-5], June 2012
  • Certified Internal Auditor for ISO 9001:2015

Workshops / Seminars / Conferences

  • AICTE Faculty Development Program on “Inculcating Universal Human Values in Technical Education” (November 2021)
  • Workshop on “Pandemic and Beyond – The future classroom” @ ICFAI Business School, Bangalore (September 2021)
  • Faculty Development Program on “Outcome based education” @ Karpagam Academy of Higher Education, Coimbatore (August 2021)
  • ATAL Faculty Development Program on “Productivity Enhancement” @ National Institute of Technology, Goa (July 2021)
  • AICTE sponsored One week Short Term Training Program on “Branding of Agricultural Commodities and Rural Marketing for Rural Transformation”, Indian Institute of Plantation Management, Bengaluru (June 2019)
  • Faculty Development Program, CII-Southern Region (January-March 2019)
  • Faculty Knowledge Sharing program, ICFAI Business School, Chennai (July 2018)
  • Faculty Development Programme, Focus Academy for Career Enhancement, Chennai (May 2017)
  • Faculty Development Programme on “ERP & Webinar on SAP”, Saveetha Engineering College, Chennai (August 2016)
  • ISTE - SRM Short Term Training Programme on “Project Management”, Saveetha Engineering College, Chennai (June 2013)
  • Faculty Development Programme on “Research Paper Writing & Publication”, Saveetha Engineering College, Chennai (July 2012)
  • Faculty Development Programme on “Case study-An effective tool for management education”, Vel Tech Engineering College, Chennai (February 2008)
  • Orientation Course for Higher Education Teachers, UGC – Academic Staff College, Chennai (December 2004)
  • Workshop on “Research Approach to MBA Project Work”, University of Madras, Chennai (October 2002)

Memberships

  • Member of All India Management Association & Madras Management Association, 1997
  • Life Member of Indian Red Cross Society, 2001