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Email: manimegd1@srmist.edu.in

Phone : 9884268264

Mrs.D.Manimegalai

Assistant Professor

Affiliation

Faculty of Management, Ramapuram Campus, SRM Institute of Science and Technology

Area or Subject

Marketing, Consumer Behaviour, Compulsive Buying Behaviour

Educational Qualifications

  • Ph.D. in Marketing, College of Management, SRM Institute of Science and Technology, November 2023.
  • UGC NET Exam qualified in Management for Assistant Professor – January 2017.
  • M.Phil. – Management, Vinayaka Missions University, 2009.
  • M.COM. – Finance and control, Alagappa University, 2015.
  • M.SC. – Psychology, University of Madras, 2015.
  • M.B.A – Human Resource and Marketing, Bharathidasan University, 2006.
  • B.B.A.–Business Administration, Bharathidasan University, 2004
Course: Marketing, Consumer Behaviour Research Interests: Marketing Research, SmartPLS, SPSS, AMOS

Published in Scopus Indexed Journals

  • With Senthilkumar, S. ‘The triggers on compulsive online shopping of jeans’, Int. J. Networking and Virtual Organisations, Vol. 30, No. 2, pp.206–219, 2024.
  • With Senthilkumar S, “Future research directions on online compulsive buying will use a hybrid review approach”. Specialusis Ugdymas, 1(43), 634-642), 2022.
  • With Senthilkumar S, “Cognitive Process and Digitalization Impact on Online Compulsive Buying with Mapping Review”, Neuro Quantology, 20(5), 3697-3706, 2022.

Published in Peer- Reviewed Journal

  • With Vishwaa Srinivas V, “Sentiment analysis on the brand recall of twitter data with the tool of NCSU tweet sentiment visualization”, International Journal of Research in Marketing Management and Sales,pp.48-53,(2023),ISSN: 2663-3337
  • With Senthilkumar S, “Investigation of Online Compulsive Buying Patterns in the Pandemic Situation”, Saudi Journal of Business and Management Studies (SJBMS), 192 – 196, (2022), ISSN: 2415-6671.
  • With Senthilkumar S, “Meta Syntheses of Compulsive Buying Scales in Different Dimensions”, IRJIET, 6, Issue. 6, pp.183-187, 2022.
  • With S. Sathya Naveena and L. Saeeewari “A study on the dark side of consumer behavior.” International Journal of Advance Research and Innovative Ideas in Education, Vol. 3, Issue. 4 (2017), ISSN 2395-4396.
  • With L. Saeeewari, and S. Sathya Naveena, “A study on performance appraisal system in seoyon E – Hwa Automotive Ltd”. International Journal for Scientific Research & Development, Vol. 5, Issue. 6 (2017), ISSN 2321- 0613.
  • With L. Saeeewari, and S. Sathya Naveena, “Socialization of employees towards Areva T& D Limited”, International Research Journal of Engineering and Technology, Vol. 4, Issue. 8 (2017), ISSN 2395- 0072.
  • With L. Saeeewari, S. Rathika, S. Ajitha, and S. Sathya Naveena, “A comparative study on consumer’s behavior towards organized and unorganized retailing in central Chennai, International Journal of Trends in scientific Research & Development, Vol. 1, Issue. 5(2017), ISSN 2456- 6470.
  • With S. Sathya Naveena, and L. Saeeewari, “Consumer behavior towards online trading investment”, International Journal for Research &Development in Technology, Vol. 8, Issue. 2 (2017), ISSN 2349- 3585.

Edited Book Publication (ISBN)

  • With C. Saranya Devi, S. Mahalakshmi, “A Study on Factors Influencing Students Desire To Become Entrepreneurs: A Student Perspective”, International Conference on Digital Transformation in Commerce and Management (ICDTCM 2024). SRM Arts and Science College. ISBN 9789392063879
  • With R.L.Gowri, “AI and TEXVIS Influence on the Buying Pattern among Digital Shoppers”, International Conference on Digital Transformation in Commerce and Management (ICDTCM 2024). SRM Arts and Science College. ISBN 9789392063879
  • With Priyanka. K, Bakkia Lakshmi C, “Influence of AI and Social Media Advertising on Buying Intention”, International Conference on Digital Transformation in Commerce and Management (ICDTCM 2024).SRM Arts and Science College. ISBN 9789392063879
  • With Dhivyadharshini A, Arunraj S P,Priyadharshini A,“Flex Work Dynamics: Charting Pathways to Success With Hybrid and Remote Workforces With Umbrella Review”, International Conference on Digital Transformation in Commerce and Management(ICDTCM 2024),SRM Arts and Science College. ISBN 9789392063879
  • With Niranjana Devi. J, “Awareness about Safety Footwear among Damsel”. National Conference on Empowering Women through Education Ethics and Economic Development.2023, ISBN 978-81-957433-2-2
  • With MBA students, “BRIMI (Budding Researchers’ Ideas on Management Innovativeness) 2023,ISBN: 978-93-92063-69-5 (7 Research Papers)
  • With Senthilkumar S, “Bibliometric Analysis on Compulsive Buying Behaviour with Special Reference to Scopus Database”, 2nd International Multidisciplinary E- Conference on “Management and entrepreneurship Development in business to rising income, Latha Mathavan Arts and Science College.2022, ISBN 978-81-948096-5-4
  • With Senthilkumar S,“Do Buzz Marketing Stimulate Compulsive Shopping Online?”International conference on Embracing Change & Transformation – Breakthrough Innovation and Creativity, Dr. D. Y. Patil B-School, Pune, India.2021, ISBN : 978-93-950596-0-7
  • With and Senthilkumar “Anxiety: Correlates of Hedonic Motivation and Compulsive Online Buying”, International E – Conference on Emerging Trends Post- Pandemic Development in Business and It’s Allied Sectors, Latha Mathavan Arts and Science College, 2020, ISBN 978-81-948096-7-8.

Conference Papers Presented

  • “A Study on Factors Influencing Students Desire To Become Entrepreneurs: A Student Perspective”, International Conference on Digital Transformation in Commerce and Management (ICDTCM 2024). SRM Arts and Science College.
  • “AI and TEXVIS Influence on the Buying Pattern among Digital Shoppers”, International Conference on Digital Transformation in Commerce and Management (ICDTCM 2024). SRM Arts and Science College.
  • “Influence of AI and Social Media Advertising on Buying Intention”, International Conference on Digital Transformation in Commerce and Management (ICDTCM 2024).SRM Arts and Science College.
  • “Flex Work Dynamics: Charting Pathways to Success with Hybrid and Remote Workforces with Umbrella Review”, International Conference on Digital Transformation in Commerce and Management (ICDTCM 2024), SRM Arts and Science College.
  • “A Mapping Review on Building Secure and Reliable Cyber Security in Fintech”, International conference ICFT2K23 on Navigating the Fintech Frontiers; Enriching Customer Experience.Sri Ramakrishna college of Arts and Science for Women.
  • “Awareness about Safety Footwear among Damsel”, National Student Conference on Empowering Women Through Education Ethics and Economic Development, Chevalier T.Thomas Elizabeth College for Women.2023.
  • “Future research directions on online compulsive buying will use a hybrid review of the approach” in BIZAD 2022, the 8th international conference on “Technology Agility and Transformed Management Practices during Pandemic”, College of Management, SRM Institute of Science and Technology, Kattankulathur.
  • “Comparison of online compulsive buying through perceptual mapping on Electronics & Garments”, Paarivendhar Research colloquium, SRM IST.2022.
  • “A review and research agenda on online compulsive buying for the direction of future research”, Research Day Paper Presentation SRM IST, 2022.
  • “A tricomponent attitude model based empirical analysis of compulsive online buying” International Conference on Innovative Research Practices in Social Sciences (IRPSS -2022), Institute of Engineering and Management, Kolkata.2022
  • “The Gloomy and Sunnyside of Virtual Consumer Behavior: Conceptual Framework”, International Conference on Insights in Marketing 2021, Rajagiri Business School and Rajagiri College of Social Sciences.2021.
  • “Investigation of online compulsive buying patterns in the pandemic situation”. International conference of reinventing business practices startups and sustainability, SRM Institute of Science and Technology, Vadapalani campus.2021
  • “Conceptual Framework of Compulsive Buying Behaviour in The Covid -19 Pandemic Situations, National Online Conference on Sustainable Business and Marketing, DOMs, NIT, Trichy.2021.
  • “Buzz Marketing as Vehicle for Compulsive Online Shopping”, Research Day Paper Presentation SRM IST, 2021.
  • “The role of the digital transition of pandemic circumstances on compulsive buying behavior of essential goods”, Paarivendhar Research colloquium, SRM IST, 2021.
  • “Adopt and adapt Mooc by Teachers; Can it Create Facilitate and Contextualize Learning among Students?” National Conference on Transformation of Technology in Higher Education Central Universities, association with SRM IST, 2021
  • “Evolution of compulsive buying scales in different dimensions, National conference, Bharath University,2020
  • “The influence of antecedents and triggers on compulsive online shopping”, Research Day 2020 Paper Presentation, SRM IST, Kattankulathur
  • “Consumer Perspective: Impact and Consequence of Compulsive Buying Behaviour in Indian Context”, National Conference on Advances in Science, Humanities, and Technology (NCASHT-2019), Saveetha School of Engineering, SIMATS, Chennai.
  • “Impact of Compulsive Buying Behaviour towards Products from Online Buying”, Dr. Paarivendhar Research Colloquium 2019, SRM IST, Kattankulathur.

Academic Experience:

  • Assistant Professor, Faculty of Management, SRM Institute of Science and Technology, Ramapuram (August 2024 – Till now).
  • Guest lecturer, Faculty of Management, SRM Institute of Science and Technology, Kattankulathur. (DDE&DOE) (November2022 – 31st May2024).
  • Assistant Professor, Department of Management Studies, SRM Arts and Science College, Chennai, (17th August 2022 – 3rd May 2024).
  • Full Time Research Scholar, College of Management, SRM Institute of Science and Technology, Kattankulathur (10th Jan 2019 –11th August 2022).
  • Assistant Professor, Department of MBA, Prince Shri Venkateshwara Padmavathy Engineering College, Chennai, (15th June 2009 – 8th Jan 2019)

Other Professional Experience:

  • Reviewer in Social Sciences &Humanities Open– Elsevier.
  • Reviewer in Journal of Neuroscience, Psychology, and Economics – American Psychological Association.
  • Associate Editor in International Academic and Scientific Journal of Business and Management.
  • Sub Editor in BRIMI (Budding Researchers’ Ideas on Management Innovativeness) – 2023, Department of Management Studies, SRM Arts and Science College.

Achievements and Awards:

  • Won Third prize on International Conference on Digital Transformation in Commerce and Management (ICDTCM 2024) in the title of Influence of AI and Social Media Advertising on Buying Intention.
  • Won second prize on National Conference on Empowering Women through Education Ethics and Economic Development (2023) in the title of Awareness about Safety Footwear among Damsel.
  • Won best poster awards on Paarivendhar Research colloquium 2022in the title of Comparison of online compulsive buying through perceptual mapping on Electronics & Garments.
  • Won Silver Medal on Research Day 2021 Paper Presentation in the title of Buzz Marketing as Vehicle for Compulsive Online Shopping.
  • Won silver Medal on Research Day 2020Paper Presentation in the title of “The influence of antecedents and triggers on compulsive online shopping”.
  • Got 12th rank in MBA at Bharathidasan University.

RESEARCH AND SOCIAL MEDIA ACCOUNTS

Orcid id  :   0000-0002-6123-456X

Research Gate id : https://www.researchgate.net/profile/Manimegalai-Durairaj

LinkedIn id  :   https://www.linkedin.com/in/manimegalai-durairaj

Google Scholar id : https://scholar.google.com/citations?user=a5liAOsAAAAJ

Research id: https://researchid.co/rid26866

Scopus id : 58959490000