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Email: yuvarajn@srmist.edu.in

Area or Subject : Finance, HR

Yuvaraja N

Asst. Professor

Affiliation

Department of Master of Business Administration, SRM University, Ramapuram.

Educational Qualifications

  • Ph.D, (Thesis Submitted), Behavioral finance, Vellore Institute of Technology, 2024
  • UGC NET  for Assistant Professor in Management, National Testing Agency, University Grants Commission  – 2018
  • M.B.A SRM University, 2009
  • B.Sc. (Agriculture) Tamil Nadu Agricultural University, 2007

Other Details:

Certification Courses qualified:

  • Innovations in Investment Technology: Artificial Intelligence, University of Michigan, USA, 2024
  • AI Applications in Marketing and Finance, University of Pennsylvania, USA, 2024
  • Behavioral Finance, Great Learning Academy, 2024
  • Fintech Foundations and overview, The Hong Kong University of Science and Technology, China, 2023
  • Crash Course on Python, Google, 2022
  • Applications of Machine learning in finance,           Great learning academy, 2022
  • Personal & Family Financial Planning, University of Florida, USA, 2021

Research Interests: Finance, Behavioral finance, Machine learning, Neural networks, Artificial intelligence, Econometrics.

Selected Publications:

Papers

  1. Yuvaraja N and Swamy Perumandla, (2024), “A bibliometric evaluation of financial literacy and investment: a three-decade study based on the Scopus database, current research trends, and future directions”, International Journal of Process Management and Benchmarking, Inderscience publishers, 17 (1), 89 – 108. DOI: 10.1504/IJPMB.2024.137788 (Scopus indexed)
  2. Yuvaraja N and Swamy Perumandla, (2024) “Explicating the role of Personality Traits, Financial Knowledge, and Loss Aversion on the Rational Decision-Making Style in stock investments”, Accountancy Business and the Public Interest, 40(5), 91-105 (ABDC – B Category) 
  3. Yuvaraja, N., & Perumandla, S. (2023). Financial knowledge and online payment decisions of Generation Z consumers: an empirical study using SEM approach. International Journal of Process Management and Benchmarking, Inderscience publishers, 15(2), 198-217. DOI: https://doi.org/10.1504/IJPMB.2023.133153 (Scopus indexed)
  4. Yuvaraja N and Swamy Perumandla, (2023) “Fintech and financial inclusion: A bibliometric evaluation”, Conference Proceedings, SACFIRE 2023, faculty of business studies and finance, Wayamba University, Srilanka, p. 59.
  5. Yuvaraja and G. Kannan, (2019) “An Analysis on Bhendi Supply Chain in Arcot Taluk of Tamil Nadu”, Review of Research Journal, 1(2), 239-244. (Print ISSN: 2249-894X) (UGC Care indexed)
  6. Loganathan, N. Yuvaraja, U. Pragadheeswaran and S. Nandhakumar and U. Naveena (2017) “An economic analysis of resource use efficiency of SRI and non-SRI in Vellore district of Tamil Nadu”, Agriculture Update TECHSEAR-2,   12, 479-484. DOI: 10.15740/HAS/AU/12.TECHSEAR(2)2017/479-484 (Online ISSN: 0976-6847)
  1. Loganathan, K. Mani, V.S. Suganthy, N. Yuvaraja and R. Sudha (2016) “An Agricultural Economic Analysis of Marketing, Trade Performance of Cashewnut in Tamilnadu”, Progressive Research – An International Journal, Society for Scientific Development in Agriculture and Technology, 11, 3027-3033. (Print ISSN : 0973-6417)
  2. Loganathan, K. Mani, N. Yuvaraja and G. Mariappan (2016) “An Inquiry into the Economic Impact of Institutional System on the efficiency of Grape Cultivation in Coimbatore District of Tamil Nadu”, Progressive Research – An International Journal, Society for Scientific Development in Agriculture and Technology, 11, 1082-1088. (Print ISSN : 0973-6417)

 

Conference paper presentation

  • Fintech and Financial Inclusion: A bibliometric evaluation in SACFIRE 2023 conference conducted by faculty of business studies and finance, Wayamba University, Srilanka
  • Price Spread Analysis of Rice in India and Vietnam in the Two Day International Virtual Conference on Contemporary Practices of Technology and Management for Economic Growth (ICTMEG2020) conducted at Vellore Institute of Technology, Chennai on 23rd & 24th October, 2020.

Academic Experience:

  • Assistant Professor, APAC 2013 – 2021. Handled subjects such as Finance, Banking, Price policy, Economics, Production economics, Agribusiness Management etc. Held additional responsibilities such as, Recruitment coordinator, Year Coordinator, Year coordinator etc.
  • Teaching cum Research Assistant VIT Business School, Vellore Institute of Technology (VIT) 2021 – 2024

Other Professional Experience:

  • Purple Clip Films (PCF), Marketing Officer, 2010-2013
  • Finolex Plasson Industries Limited (FPIL), Jr. Sales Officer, 2010
  • State Bank of India, Business Potential Analyst, 2009
  • IndiaInfoline Limited, Asst. Relationship Manager, 2009.

Achievements and Awards:

  • Raman Research Award – 2023 from VIT, Vellore
  • Best Paper Award – 2023 from Wayamba University, Srilanka
  • Cash prize Award – for active participation in the virtual workshop on “Investing in Stock Markets: Latest Trends,” organized by Gitam University on August 20 and 21, 2021.
  • Qualified UGC NET in the first attempt
  • Served as a resource person for “Entrepreneurship Development for Agricultural Students,” sponsored by the Entrepreneurship Development Institute of India, Ahmedabad, and Gujarat, from January 2–4, 2019.
  • Authored 12 books and 1 book chapter (with ISBN).
  • Received 1 design patent from Government of India.