• About
  • Other Details
  • Other Experience

Email: sahilac@srmist.edu.in

Phone : 9944693333

Dr. C. Sahila

Assistant Professor

Affiliation

Department of Commerce

Area or Subject

MARKETING & FINANCE

Educational Qualifications

Degree – M.Com., M.Phil., MBA.,Ph.D.,
University – Bharathidasan University, Bharathidasan University, Periyar University, Periyar University
Awarded Year –2006, 2007, 2012, 2015

Courses – B.Com., M.Com.,

Research Interests – MARKETING, FINANCE

Selected Publications
  • Green Banking in India, International Journal of Social Science & Interdisciplinary Research (IJSSIR), Vol.3 Issue 12; December 2014; ISSN 2277 3630.
  • Impact of E-Banking on Traditional Banking Services, International Journal of Multidisciplinary Research, Vol.1 Issue 3; February 2015: ISSN 22782311.
  • Corporate social responsibility practices in Tamil Nadu newsprint and papers limited (TNPL), Karur district, Tamil Nadu, International Journal of Commerce And Management Research, Vol.2 Issue 9; September 2016; ISSN: 2455-1627, RJIF 5.22.
  • Problems and Prospects of Agripreneurship in India, Shanlax international journal, Vol.7 Special issue 2, February 2019, ISSN 23204168.
  • A study on factors influencing purchase decision towards Selected FMCG with special reference to Karur district, International journal of analytical and experimental modal analysis, Volume xi, issue xii,  December/2019 Page no: 968-979.
  • A study on factors influencing the SHG products in Karur District, Journal of inters disciplinary cycle research, Vol xii, issue 1 January 2020.
Papers Presented
  • Paper presented on A Study on Customers Perception towards Credit Card Services Provided by State Bank of India, with Special Reference to Namakkal City at Jamal Mohammed College , Trichy on 13th January 2021.
  • Paper presented on Channels and Tools of Digital Marketing at Sri Saradha Niketan of science for Women, Karur on February 2020.
  • Paper presented on Inventory Management at Navarasam Arts and Science College for Women, Erode on 14th August 2019.
  • Paper presented on Share Market operations at Jairams Arts and Science College, Karur on March 2018.
Academic Experience
  • Assistant Professor in Commerce , SRM Institute of Science & Technology, Ramapuram February 2021 - till
  • Assistant Professor in Commerce, Annai Women’s College (Arts & Science), Karur. From August 2016 to January 2021
  • Assistant Professor in Commerce, PGP College of Arts & Science, Namakkal. June 2012 to May 2015
  • Associate Professor in Commerce, Selvamm Arts & Science College Namakkal. July 2009 to November 2011
  • Assistant Professor in Commerce , Cauvery College for Women, Trichy, June 2007 to April 2009
Workshops /Seminars/Conferences
  • NA

Memberships – Research co-ordinator