Selected Publications

• J.Sabitha , Dr.Sakthivel Murugan(2013), “A Micro Study of ATM Service Quality and Women Customer Satisfaction in Chennai”, Journal of Management and Science , Loyala College Chennai. ISSN -2249-1260, Vol3.
• J.Sabitha , Dr.Sakthivel Murugan(2013), “Non-Conscious of Women Consumer Behaviour “,HRD Times , ISSN-0976-7401.
• J.Sabitha , Dr.Sakthivel Murugan(2013), “A Micro Study ON Consumer Behaviour Towards Window Display In Shopping Malls ”, DBJC , Journal of Business Research, ISSN -2248-9711, issue-6,Vol1
• .J.Sabitha (2013), “A Study on Green Marketing”, International Conference on Green Marketing , SRM University.
• J.Sabitha , Dr.Sakthivel Murugan(2012), “A Comparitive Study of Consumer Behaviour Among Working Women and Home Makers in Chennai City”,International Conference on Emerging Trends practices in Management 2013.ISBN-13-978-81
• Dr.J.Sabitha, “The Role Of Mobile Marketing In Today's Consumer Environment”
• ,national Conference on Latest Innovations In Management Science-A Global Perspceptive 2016 .ISBN.
• Dr.J.Sabitha, “The Role Of Physical Bank in Digital Life” , in an Edited Volume
• FUTURISTIC BANKING with ISBN (978-81-948552-1-7)
• Dr.J.Sabitha “ The Major Implications On Consumer Perceptions Towards Digital Marketing” , International Virtual Conference on Recent Trends and Innovation in Science and Management 2021 .

Papers Presented

• Presented a paper titled “Role of Nationalised banks in women empowerment with reference to loans” on 24^th and 25^th January 2011 organised by Madurai Kamaraj University,Madurai.
• Presented a parer titled “Deployment of Quality in service sector with specific reference to Nationalized Banks in Southern Districts of Tamilnadu” on 17^th October 2013, organised by The American college, Madurai.
•  Presented a International parer titled “Employee view point towards service sector with specific reference to Nationalized Banks in Southern Districts of Tamilnadu” on 15^th and 16^th May 2014, organised by Amity University, Uttar Pradesh, Noida.
• Presented a parer titled “Customer Perception towards service sector with specific reference to Nationalized Banks in Southern Districts of Tamilnadu” on 20^th December 2014, organised by Arul Anandar college, Madurai.
• “A study on Auditor’s perception towards GST, January 2^nd to 4^th , Vignana Jyuothi Insitute for Management, Hydrabad, Andra Pradesh.

   

Academic Experience

• 6 years of experience as Assistant Professor &H.O.D , Department of M.Com(General) in Sri Krishnaswamy Arts and Science College for Women , Chennai.
• 1 years of experience as Assistant Professor &H.O.D , Department of B.Com(B.B.M) in Ponnuswamy Nadar Arts and Science College , Chennai.
• 6 years of experience as Assistant Professor &H.O.D , Department of B.Com(B.B.M) in Jaya Arts and Science College , Chennai.
• 1 years of experience as Lecturer in C.T.T.E College, Chennai.
• 1 years of experience as Lecturer in Minjur Jain College, Chennai.
• 3 years of experience as Lecturer in Sri Kanya Parmeswari College for Women Chennai.

Other Professional Experience: FDP/Workshop/Seminars/Conferences

• Advanced Data Analysis in SPSS and AMOS” 7th Jan 2017.
• Data Analysis in R-programming”, Shri Krishnaswamy college for women on 31st January 2020.
• One day seminar “Quality Enhancement in Higher Education Institutes”, 29th February 2020
• Seminar on “Decoding the NAAC New Framework” 6^th October 2018
• Faculty Development Programme on “Empowering Teachers with Multi-Dimensional Teaching Skills” conducted by Periyar  Maniammai Institute of Technology and Science
• Webinar on “NAAC Assessment and Accrediation Process for Affiliated Colleges –Specific focus on Institutional Values and Best Practices” By Loyala College
• Faculty Development Programme on “Impact of COVID -19 & Management of Personal Finances” by M.O.P Vaishnav College for Women. 9.05.2020
• Faculty Development Programme on “Teach The Teacher” by Headway Academy. 24.06.2020
• Attended Conference on “ Recend Trends in Commerce, Management & Information Technology” 19.03.21
• Faculty Development Programme on “Financial Planning and Investment Avenues for Different Segments of Investors “ by Anna Adarsh College for Women on 23.07.21
• Presented paper a paper in the 5^th National Business Research  Conference on “ Buisness Opportunities in India after Covid-19” 14.08.21

Memberships

Member in ISTD Chennai (Professional Body)