• About
  • Other Details
  • Other Experience

Email: [email protected]

Phone : 8015486965

Dr.J.SABITHA

Assistant Professor


Affiliation

Department of Commerce

Area or Subject

Finance and Marketing

Educational Qualifications

Degree –  BA(Corp.Sec)., MA(Corp.Sec)., M.Phil., PhD.,
University – Madras University
Awarded Year – 2015

Courses – B.COM, M.COM

Research Interests – Finance and Marketing

Selected Publications
  • J.Sabitha , Dr.Sakthivel Murugan(2013), “A Micro Study of ATM Service Quality and Women Customer Satisfaction in Chennai”, Journal of Management and Science , Loyala College Chennai. ISSN -2249-1260, Vol3.
  • J.Sabitha , Dr.Sakthivel Murugan(2013), “Non-Conscious of Women Consumer Behaviour “,HRD Times , ISSN-0976-7401.
  • J.Sabitha , Dr.Sakthivel Murugan(2013), “A Micro Study ON Consumer Behaviour Towards Window Display In Shopping Malls ”, DBJC , Journal of Business Research, ISSN -2248-9711, issue-6,Vol1
  • .J.Sabitha (2013), “A Study on Green Marketing”, International Conference on Green Marketing , SRM University.
  • J.Sabitha , Dr.Sakthivel Murugan(2012), “A Comparitive Study of Consumer Behaviour Among Working Women and Home Makers in Chennai City”,International Conference on Emerging Trends practices in Management 2013.ISBN-13-978-81
  • Dr.J.Sabitha, “The Role Of Mobile Marketing In Today's Consumer Environment”
  • ,national Conference on Latest Innovations In Management Science-A Global Perspceptive 2016 .ISBN.
  • Dr.J.Sabitha, “The Role Of Physical Bank in Digital Life” , in an Edited Volume
  • FUTURISTIC BANKING with ISBN (978-81-948552-1-7)
  • Dr.J.Sabitha “ The Major Implications On Consumer Perceptions Towards Digital Marketing” , International Virtual Conference on Recent Trends and Innovation in Science and Management 2021 .
Papers Presented
  • Presented a paper titled “Role of Nationalised banks in women empowerment with reference to loans” on 24th and 25th January 2011 organised by Madurai Kamaraj University,Madurai.
  • Presented a parer titled “Deployment of Quality in service sector with specific reference to Nationalized Banks in Southern Districts of Tamilnadu” on 17th October 2013, organised by The American college, Madurai.
  •  Presented a International parer titled “Employee view point towards service sector with specific reference to Nationalized Banks in Southern Districts of Tamilnadu” on 15th and 16th May 2014, organised by Amity University, Uttar Pradesh, Noida.
  • Presented a parer titled “Customer Perception towards service sector with specific reference to Nationalized Banks in Southern Districts of Tamilnadu” on 20th December 2014, organised by Arul Anandar college, Madurai.
  • “A study on Auditor’s perception towards GST, January 2nd to 4th , Vignana Jyuothi Insitute for Management, Hydrabad, Andra Pradesh.
   
Academic Experience
  • 6 years of experience as Assistant Professor &H.O.D , Department of M.Com(General) in Sri Krishnaswamy Arts and Science College for Women , Chennai.
  • 1 years of experience as Assistant Professor &H.O.D , Department of B.Com(B.B.M) in Ponnuswamy Nadar Arts and Science College , Chennai.
  • 6 years of experience as Assistant Professor &H.O.D , Department of B.Com(B.B.M) in Jaya Arts and Science College , Chennai.
  • 1 years of experience as Lecturer in C.T.T.E College, Chennai.
  • 1 years of experience as Lecturer in Minjur Jain College, Chennai.
  • 3 years of experience as Lecturer in Sri Kanya Parmeswari College for Women Chennai.
Other Professional Experience: FDP/Workshop/Seminars/Conferences
  • Advanced Data Analysis in SPSS and AMOS” 7th Jan 2017.
  • Data Analysis in R-programming”, Shri Krishnaswamy college for women on 31st January 2020.
  • One day seminar “Quality Enhancement in Higher Education Institutes”, 29th February 2020
  • Seminar on “Decoding the NAAC New Framework” 6th October 2018
  • Faculty Development Programme on “Empowering Teachers with Multi-Dimensional Teaching Skills” conducted by Periyar  Maniammai Institute of Technology and Science
  • Webinar on “NAAC Assessment and Accrediation Process for Affiliated Colleges –Specific focus on Institutional Values and Best Practices” By Loyala College
  • Faculty Development Programme on “Impact of COVID -19 & Management of Personal Finances” by M.O.P Vaishnav College for Women. 9.05.2020
  • Faculty Development Programme on “Teach The Teacher” by Headway Academy. 24.06.2020
  • Attended Conference on “ Recend Trends in Commerce, Management & Information Technology” 19.03.21
  • Faculty Development Programme on “Financial Planning and Investment Avenues for Different Segments of Investors “ by Anna Adarsh College for Women on 23.07.21
  • Presented paper a paper in the 5th National Business Research  Conference on “ Buisness Opportunities in India after Covid-19” 14.08.21

Memberships

Member in ISTD Chennai (Professional Body)