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Email[email protected]

Phone : 7305495859

Dr. M. Jayashree

Associate Professor


Affiliation

Department of Commerce

Area or Subject

Marketing

Educational Qualifications

  • Degree – Com, M.Com, M.Phil, P.hd
  • Area or Subject – Marketing Finance and Human resource Management
  • University – (Madras University)
  • Awarded Year – (PhD in Commerce, Bharathiar University 2021)
Courses: B.COM, M.COM Research Interests: (marketing and Human Resources  Management)

Publications:

  • A study on consumer Behaviour Towards selected Fast Moving Consumer Goods In Thiruvallur District International Journal of Research in Humanities, Arts and Literature( IMPACT: IJRHAL) ISSN (P): 2347-4564; ISSN (E): 3321- 8878 Vol.6, Issue 10, Oct 2018, 362- 369
  • A Study on Green Marketing Initiatives by Indian Corporate Sector  International Journal of Business Intelligence and Innovations ( volume1 Issue 1) March 2015 ISSN  2348-4705
  • Empirical Study on the management of Rural Marketing strategies for promoting Fast Moving Consumer Goods with special reference to Vellore District
  • International Journal of Business Intelligence and Innovations ( IMPACT: IJRHAL) ISSN (E): 2347 – 856X; ISSN (N): 2348- 0653 Vol.1, Issue 11, July – sep 2015,
  • Empirical Study On The Management of Rural Marketing Strategies For Promoting Fast Moving Consumer Goods with reference To Vellore District International Journal of Business Intelligence and Innovations ( IMPACT: IJBARR ) ISSN (E): 2347 – 856X; ISSN (N): 2348- 0653 Vol.1, Issue 11, July – sep 2015,
  • Emperor International Journal of Finance and Management Research UGC Jr No. 45308, ISSN: 2395 – 5929, IMPACT FACTOR: 1.14, volume – III, Issue – 12, December – 2017
  • A study on E- Tailing in India  ISBN 978-81-8094-165-8, MJP publishers
  • A Study on Consumer Attitude and Behaviour Towards Organic Vegetables in Thiruvallur District IMPACT: International Journal Of Research in Humanities, Arts and Literature(IMPACT: IJRHAL) ISSN (P): 2347- 4564; ISSN (E): 2321- 8878 Vol. 7, Issue 5, May 2019, 292-297
  • Marketing Strategies and Consumer buying Behaviour Of Organic Products in Thiruvallur District IMPACT: International Journal Of Research in Humanities, Arts and Literature(IMPACT: IJRHAL) ISSN (P): 2347- 4564; ISSN (E): 2321- 8878 Vol. 7, Issue 4, April 2019, 292-297 Impact Journal

NUMBER OF WORKSHOP PARTICIPATED AND ORGANIZED:

  • Participated in the Faculty Development Programme (FDP) Important provisions InDirect Taxes And Indirect Taxes held on 23th February 2019
  • Participated on International Conference On Management Pratices beyond the Horizon held on 7th March 2015 at G. Vaishnav College Arumbakkam, Chennai.
  • Attended Two day International Conference on Trends Branding held on 19th &20th February 2015 in Association with Federation Of Indian Chambers Of commerce And Industry Tamil Nadu State Council (FICCI TNSC)
  • Participated one Day seminar on Goods & Services Tax (GST), Insolvency & Bankruptcy Code and Demonetization on 11th March
  • Participated on one Day Seminar on Finance Bill 2018 & The Companies (Amendment) Act 2017 on 17th March 2018
  • Participated in the one Day Workshop on The Companies Act 2013″, Organized jointlyby the ICSI – SIRC and Department Of Commerce, held on 18th March 2015 at ICSI – SIRC House,
  • Participated in International Seminar on the topic ” Harvest of GST implication between India & Island Countries” held on 17th December 2019
  • Attended campus to Corporate Training Program held at Nazareth College of Arts &Science, Avadi Chennai for the academic year 2008
  • Participated in Five days online Faculty Development Programme On ICT Tools forSmart Teaching & Learning Organised by IQAC, held from 19th to 23th of July