- About
- Other Details
- Other Experience
Email: vijayald2@srmist.edu.in
Phone : 9600296150
Dr. D.Vijayalakshmi
Assistant Professor
Affiliation
Department of Commerce
Area or Subject
FINANCE AND MARKETING
Educational Qualifications
Degree – B.Com., M.Com., M.Phil., PhD.,
University – Bharathidasan University
Awarded Year –PhD in Commerce , Bharathidasan University 2018
Courses – B.Com, M.Com
Research Interests – HRM.
Selected Publications
- Impact on Digital Marketing for firms “Business Management and Social Innovations, February 2020.
- “A study on Work Life Balance of Bank Employees in Chennai”. International Journal of Research and Reviews ISSN UGC APPROVED & Impact Factor Volume 6 Issue Paper ID : IJRAR19J1015 January 2019.
- “A Study on Interest Free Banking Products and their Influence on Economic Development.” Jamal Academic Research Journal”. ISSN:0973-0303 (Volume -IV) Jan 2016.
- “A Study on Quality of Work Life and Work Life Balance of bank Employees In Trichy District. Researchers World- International Journal of Arts, Science and Commerce (Volume –VII ) Issue- 4(3) ISSN:2231-4172 Impact factor (GIF):0.765
- ”Green Marketing Consumers Buying Behavior towards Green Products in Tiruchirappalli City. International Journal of Creative Research Thoughts/ISSN: 2320-2882(volume 6) Issue 1
Papers Presented
- Challenges and Opportunities For Green Banking in select Private banks with reference to Vellore District. Islamiyah Women’s Arts &Science College, Vaniyambadi, Vellore Dst
- Practical Application of Interest Free Financing for The Economic Development- Interest Free banking products and their Influence of economic development. Jamal Mohamed College 2016
- Contemporary trends in capital market. KSR College of Arts &Science For Women, Sep 2019
Academic Experience
- Asst.Professor, Commerce, SRM Institute of Science and Technology, Ramapuram Chennai, Feb2021.
- Worked as Assistant Professor, Department of PG Commerce & B.Com(CS), Alpha College of Arts & Science from 2018 to till date.
- Worked as Assistant Professor, Department of Commerce, M.M.E.S College of Arts & Science for Women from 2017 to 2018.
- Full Time Research Scholar, Jamal Mohamed College, Trichy, from July 2015 to July 2017.
- Worked as Assistant Professor in MGR Janaki College of Arts & Science, Adyar, Chennai from June 2012 to 2013.
Other Professional Experience
- Worked as Business Analyst in Oneiroi Consultancy Services, USA, for the period of 2008 to 2012
Workshops /Seminars/Conferences
- Modern Research Methods and Tools, St. Joseph College, Trichy.
- Research Methodology and Thesis Writing, Swami Vivekananda Institute of Management, Feb 2016
Memberships – Research co-ordinator
Achievement and Awards
- Received Cash Prize from MMES COLLEGE ARTS & SCIENCE FOR WOMEN for scoring centum in “Financial Accounting “I in B..C.A during 2017-2018