• About
  • Other Details
  • Other Experience

Email:lalithaj1@srmist.edu.in

Area or Subject :Income Tax, Marketing,HRM

Dr. J. LALITHA

Affiliation

Department of Commerce , Ramapuram Campus, SRM Institute of Science and Technology

Educational Qualifications

  • Degree – B.Com
  • Area or Subject –  Commerce
  • University – Madras University
  • Awarded Year – 2007
  • Degree – Com
  • Area or Subject – Commerce
  • University – Annamalai University
  • Awarded Year – 2009
  • Degree – Phil
  • Area or Subject – Commerce
  • University – B Jain College, Chennai
  • Awarded Year – 2012
  • Degree – D
  • Area or Subject – Commerce
  • University – Madras University
  • Awarded Year – 2022

Courses – B.Com

Research Interests -Marketing and HR

Selected Publications:

  1. A research paper titled “Visual Merchandising Effects on Imitating Jewellery among Impulse Buying Behavior on the consumers” was authored by the researcher and published in the UGC -CARE approved group II Journal – Journal of Interdisciplinary Cycle Research (JICR), Volume XII, Issue III, and March 2020.
  2. A research paper titled “Factors Influencing Visual Merchandising on Impulse Buying Behaviour” was authored by the researcher and published in the UGC -CARE approved group II Journal – The International Journal of Analytical and Experimental Model Analysis (IJAEMA), Volume XII, Issue XI, and November 2020.
  3. Emperor International journal and Management Research, Paper Title Impact of GST on the FMCG related to consumer behavior.
  4. A Research Paper Titled “Evaluation of Cashless Transactions with Special Reference in Chennai City” published in the UGC -CARE approved: Journal of Fundamental & Comparative Research, Vol VIII, and No1 (XX): 2022 ISSN: 2277 7067.
  5. A Research Paper Titled “GREEN MARKETING: IMPACT OF MARKETING MIX ON CUSTOMERSPURCHASE INTENTION IN CHENNAI CITY” published in the Scopus: Journal of International Journal of Early Childhood Special Education (INT-JECSE), DOI:10.9756/INTJECSE/V14I5.703 ISSN: 1308-5581 Vol 14, Issue 05 2022.
  6. A Research Paper Titled “A STUDY ON INNOVATIVE PRODUCTS FOR INVESTMENT IN INDIA” Published In The UGC -CARE Approved: JOURNAL OF THE ASIATIC SOCIETY OF MUMBAI, ISSN: 0972-0766, Vol. XCVI, No.3, 2022.
  7. A Research Paper Titled “A STUDY ON FACTORS CONTRIBUTING BRAND LOYALTY MIXER IN CHENNAI published in the UGC -CARE approved: Journal of Fundamental & Comparative Research, Vol VIII, and No1 (XIX): 2022 ISSN: 2277 7067.

Papers Presented:

    1. National Business research conference on (ETCM’18), paper entitled Women Entrepreneurship and Economic development in India.
    1. National Conference on Right to Information Act & Consumerism sponsored by Citizen Consumer club.

Working Papers:

A research paper titled “Impact of Online Banking in Rural Areas in Chennai District”.  

Academic Experience:

  1. Assistant professor, Department of commerce, SRM Institute of science and technology, Ramapuram, Chennai, September 2021 to till date.
  2. Assistant professor, Department of commerce, Meenakshi Academy of Higher Education and Research, K.k.Nagar, Chennai, 2014 to 2017.
  3. Assistant Professor,Department of Commerce, K.S. Raja Arts college for women at Chellapiratti, Gingee , 2012 to 2013.

Other Professional Experience: Nil

Achievements:NIL

FDP Attended: 20

Workshops /Seminars/Conferences: 25

Achievements and Awards: Nil

Academic / Professional Membership: N/A