• About
  • Other Details
  • Other Experience
  • Other Experience

Area or Subject: Finance and Marketing

M Suresh

Assistant Professor


Affiliation

Department of Commerce , Ramapuram Campus, SRM Institute of Science and Technology

Educational Qualifications

Degree – (B.Com., M.BA., M.Phil., PhD.,)
Area or Subject – (Finance and marketing)
University – (Periyar University, Anna University Chennai ,Periyar University, Bharathiar University)
Awarded Year – (PhD in Management, Bharathiar University 2019)

Courses – B.COM, M.COM

Research Interests – Marketing

Selected Publications

  • “Emotional association with women jeans brands: Chennai.”Asian journal of information technology, 16 (6); 569- 575-2017, ISSN: 1682-3915, Scopus Indexed - Impact Factor SJR: 0. 122, SNIP 0.499.
  • “A study on consumer brand awareness about global brands versus Indian apparel brands in Chennai city”. International Journal of Management and Social Science Research Review, Vol-1, Issue – 36, June -2017 Page 198, Peer Reviewed & Indexed, E- ISSN - 2349-6746, ISSN -2349-6738, Impact Factor: 4. 695.
  • “Brand preference towards global brands versus Indian brands in Chennai city”. International Journal of Business and Administration Research Review, Vol.2, Issue.18, Apr- June 2017. Page 85, Refereed, Listed & Indexed, E- ISSN - 2347-856X, ISSN -2348-0653, Impact Factor: 4.729.
  • “ Indian consumer brand perceptions towards foreign and Indian apparel brands” Intercontinental journal of marketing research review, volume -5, issue- 9, 2017,ISSN :2321-0346(O) 2347 1670(P), Impact Factor: 4.311.
  • “Strategic Roadmap for Leveraging the Indian Human Potential to Win in the Services Landscape”, Journal of management and Technology, Vol 4 No 2, July 2012, ISSN-0975-6167.

Papers Presented

  • Brand Image towards global brands versus Indian apparel brands in Chennai city. National level Conference on Emerging trends in Commerce and Management at SRM Institute of Science and Technology, Ramapuram Chennai. December 2019.
  • “A Comparative Analysis of Unit Link Products of SBI Life And IDBI Federal At Chennai., National level Conference on Emerging Technologies for Sustainable Engineering & Management (NCETSEM’19) at Sri Muthukumaran Institute of Technology, Chennai, April 2019.
  • “Factors Influencing the Investment Options of Investors in Chennai City, National level Conference on Emerging Technologies for Sustainable Engineering & Management (NCETSEM’18) at Sri Muthukumaran Institute of Technology, Chennai, April 2018.
  • “Investment Perception and selecting Behavior towards Mutual Funds”, National Conference on Advanced Computing and Technologies in Applications (NCACTA’12) at Sri Muthukumaran Institute of Technology, Chennai, March 2012.
  • “The Diversification Focusing on Dynamic Matching using financial strategy”, National Conference on Opportunities & Challenges in the current Global Business Scenario, at Rajalakshmi Engineering College, Chennai, March 2011 .ISBN NO:978-81-8371-383-2.

Book Published

  • “Legal Aspects of Business” Book Published in ISNTTECH PUBLISHING (OPC) Pvt.Ltd, Chennai, Edition- 2019, ISBN-978-81-934686-1-9.
  • “Economic Analysis for Business” Book Published in Thakur Publication, Chennai, Edition- 2017, ISBN-978-93-87093- 31-7.

Workshops /Seminars/Conferences

  • National Level Workshop on “Export Documentation and Procedure” held at Alpha Arts and Science College Chennai, on 30 September 2019.
  • National Level Workshop on “Awakening the Entrepreneur within You” held at SRM Institute of Science and Technology, Ramapuram Chennai, 31 August 2019.
  • MSME (Micro, Small & Medium Enterprises), Ministry of MSME, Govt. of India (Power tech Innovations) workshop on “Goods & Service Tax (GST)” held at Sri Muthukumaran Institute of Technology, Chennai, April 2018.
  • National Level Workshop on “SPSS” held at Nehru Institute of Engineering & Technology, Coimbatore on July 2010

Workshops /Seminars/Conferences

  • Mr. D.Rengaraj Second International Workshop on “EFFECTIVE TEACHIN OF FINANCE” Department of Commerce and Financial Studies, Bharathidasan University Tiruchirappalli.
  • Mr. D.Rengaraj. “TRAINING OF TAINERS ON GENDER EQUITY” at Rajiv Gandhi National Institute of youth Development (RGNIYD) at Sripermbudur Chennai.
  • Mr. D.Rengaraj, “Sensitization of Social Exclusion and Inclusive Policy” – Centre for study of social exclusion and inclusive policy Bharathidasan University Tiruchirappalli.
  • Mr. D.Rengaraj, “INSPIRO” UGC Sponsored National Youth Leadership Convention
  • Mr. D.Rengaraj, Workshop on Dissemination of Red Cross Principles and “International Humanitarian Law” Perambalur.

Achievements and Awards

  • Best NSS Volunteer Bharathidasan University award winner-1999 – 2000.
  • Best NSS Programme Officer Tamil Nadu State award Winner-2009.
  • Participated in the Republic Day Camp held at New Delhi during the year January 2002.
  • Participated in the Pre-Republic Day Camp held at Perambalur during the year November 2001.
  • Participated in the National Integration Camp (NIC) held at Karnadaka during the year January 2015.
  • 100 % Academic Result award.
  • Best Teacher award

Workshops /Seminars/Conferences

  • National Level Workshop on “Export Documentation and Procedure” held at Alpha Arts and Science College Chennai, on 30 September 2019.
  • National Level Workshop on “Awakening the Entrepreneur within You” held at SRM Institute of Science and Technology, Ramapuram Chennai, 31 August 2019.
  • MSME (Micro, Small & Medium Enterprises), Ministry of MSME, Govt. of India (Power tech Innovations) workshop on “Goods & Service Tax (GST)” held at Sri Muthukumaran Institute of Technology, Chennai, April 2018.
  • National Level Workshop on “SPSS” held at Nehru Institute of Engineering & Technology, Coimbatore on July 2010

Achievements and Awards

  • Best Professor Award 2020, Puducherry Academic Researcher Association (PARA, Reg .No :399/2011)
  • Best Journal award 2020, Puducherry Academic Researcher Association (PARA, Reg .No :399/2011)
  • Received Prize and Honours from Government of Tamil Nadu for securing First mark and centum in Commerce in XII during 2000-2001.
  • Received Cash Prize from Govt. Arts College, Dharmapuri for scoring centum in “Cost Accounting” in B.Com during 2001-2004.