• About
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  • Other Experience

Email: [email protected]

Phone : 8675341748

Ms.  J. Lalitha

Assistant Professor


Affiliation

Department of Commerce

Area or Subject

Financial Management, cost Accounting, Corporate Accounting and Human resource management

Educational Qualifications

  • Degree : B.Com., M.Com., M.phil., P.hd.,
  • Area or subject : Financial Management, cost Accounting, Corporate Accounting and Human resource management
  • University : University of Madras
  • Awarded year : Waiting for VIVA
Courses : B.Com Research Interests : Marketing and HRM

Selected Publications:

  • A research paper titled “Visual Merchandising Effects on Imitating Jewellery among Impulse Buying Behavior on the consumers” was authored by the researcher and published in the UGC -CARE approved group II Journal – Journal of Interdisciplinary Cycle Research (JICR), Volume XII, Issue III, and March 2020.
  • A research paper titled “Factors Influencing Visual Merchandising on Impulse Buying Behaviour” was authored by the researcher and published in the UGC -CARE approved group II Journal – The International Journal of Analytical and Experimental Model Analysis (IJAEMA), Volume XII, Issue XI, and November 2020.
  • Emperor International journal and Management Research, Paper Title Impact of GST on the FMCG related to consumer behavior.
Paper presented:
  • National Business research conference on (ETCM’18),paper entitled Women Entrepreneurship and Economic development in India.
  • National Conference on Right to Information Act & Consumerism sponsored by Citizen consumer club.

Seminars participated :

  1. Seminar on “Digital Marketing” at Shrimathi Devkunvar nanalal bhatt Vaishnav college for women.
  2. Seminars on “Research Methodology” for M.S. Swaminathan Research foundation, department of criminology.

Number of FDP Participated : 12

Number of Workshop Participated : 18

Academic Experience :

  • Assistant professor, Department of commerce, SRM Institute of science and technology, Ramapuram, Chennai, September 2021 to till date.
  • Assistant professor, Department of commerce, Meenakshi Academy of Higher Education and Research, K.k.Nagar, Chennai, 2014 to 2017.
  • Assistant Professor,Department of Commerce, K.S. Raja Arts college for women at Chellapiratti, Gingee , 2012 to 2013.