Selected Publications:

• Published an article in an International Conference on “How changing behavioural pattern hinders new car purchase – Empirical evidence”, February 2021, Materials today proceedings, SCOPUS Journal, Elsevier, ISSN – 2214-7583
• Published an article in an International Conference on “Pay Per Click Advertising – Future Marketing Tool?”, February 2020, Studies in Indian Place Names Journal, UGC Care Listed Journal, Vol-40-Issue 16- ISN – 2394-3114
• Published an article in a National Conference on “Indian Automobile Industry Problems & Palliatives”, January 2020, Journal Department of Commerce, Ramakrishna Mission Vivekananda College, Evening College (Autonomous) (Re-Accredited by NAAC with ‘A+’ Grade), Mylapore, Chennai

Working Papers:  “Crypto currency – A blockchain for Internet”

Academic Experience:

• Assistant Professor, Department of Commerce, SRM Institute of Science and Technology, Ramapuram Campus, Chennai, July 2021 to till date

Research Experience (3.5 years):

• Ph.D. Research in Business Administration and Commerce (Thesis submitted, Jan 2021)
• Research Title – “Customer Orientation towards Dealer Performance Metrics (DPM) – A Study with reference to Passenger car dealers” with Primary data Analysis. SEM Model proposed
• Participated and attended 20+ Conferences and Workshops (International and National)
• Guided Post Graduate M.Com students for the project Data Analysis
• Helped and guided co-scholars on their research work and data analysis
• Lectured M.Com students on Marketing and Management papers.
• Attended 4 International Conferences, 9 National Conferences and 3 workshops related to Research, Finance and Marketing areas

Other Professional Experience (14 years):

• Data Analyst (Freelancer), Dept. of Applied Mechanics, Indian Institute of Technology Madras, Chennai, (Apr’20-Jun’20)
• Financial Analyst, Global Financial Analysis, M/s. Ford Motor Private Limited, Chennai, Sholinganallur, Chennai, November 2007 to June 2019
• Accountant, Accounts Department, M/s. Chennai Machines Private Limited, T. Nagar, Chennai, January 2007 to October 2007
• Office Manager, Accounts and Administration, M/s. Sauti Compagnia D’ Ingeneria S.R.L (NHAI), Chennai, January 2006 to December 2006

Academic Experience:

• Assistant Professor, Department of Commerce, SRM Institute of Science and Technology, Ramapuram Chennai, September 2021 to till date.
• Assistant Professor, Department of Commerce, Jairam Arts & science College Salem, June 2013 to 2016 & 2017 to 2021
• Assistant Professor, Department of Commerce, Hindusthan College of Arts & science Coimbatore, July 2010 to 2013.