VIRTUAL EXPERT TALK ON

LEVERAGING PSYCHOLOGY IN DIGITAL MARKETING

31/08/2021 @ 02.00pm to 03.00pm

The Programme Started with Official Welcome Speech by Prof S Sandhana Poonnarsai, Assistant Professor, Coordinator, Department of Commerce.  The Guest Speaker Ms Sushmitha Madhu, Founder and CEO, Pasham Technologies, was introduced to Audience by Prof  K. Murugan, Assistant Professor (Selection Grade), Coordinator. The guest highlighted to students about the importance of digital marketing and also made them to understand and construct a brand is one of the important objectives of digital marketing. The aim of digital marketing also involves setting up a new brand. Constructing a brand not only represents placing your organization name in people’s minds but also continue purchase product of ones. Interaction were very actively engaged by freshers asking question directly with Guest Speaker, Around 108+ students took active and lively participation. At the end of the programme a formal Vote of thanks proposed by Prof  K Murugan, Programme – Coordinator. The Virtual Talk ended with Zeal and Enthusiasm among students by showing their interest and looking forward to join future programs over whelming.