Affiliation

Department of Business Administration, SRM Institute of Science and Technology, Ramapuram Campus

Dr. Catherin.T.C

Assistant Professor

Area or Subject

Business Administration

Education: M.B.A., M.Phil., Ph.D

Ph.D in Business Administration, Financial Service Marketing, Manonmaniam Sundaranar University, 2022

Other Details:

Selected Publications:

  • “Digital Payment Trends: A New Wave Admist Gen Z in India” Proceedings International Conference on Business and Finance, held on 4th August 2023
  • “Social Entrepreneurship- An Analysis on Key Issues and Concepts” Proceedings International Conference on Business and Finance, held on 4th August 2023
  • “Need of the Hour: Awareness on Green Banking Products”, Studies of Applied Economics, 40 (2), pp. 1- 8, 2022, ISSN 1133-3197
  • “Impact of Social Media Marketing on Indian Business. A theoretical perspective” SHODHCAVERY: REVISITING MULTIDISCIPLINARY ACADEMIC RESEARCH AND GLOBAL PERSPECTIVES IN THE NEW ERA” (August 2023) ISBN: 978-93-94428-98-0
  • “Two Edges of Green Banking Products”, Journal of Xi’an Shiyou University, Natural Science Edition, 17 (9), pp. 471-476, 2021, ISSN:1673-064X.
  • “Today’s Change, Tomorrow’s Green Future: Green Banking Products”, Journal of Xi’an Shiyou University, Natural Science Edition, Vol.17 (8), 175-183, 2021, ISSN:1673-064X.
  • “Impact of Information and Communication Technology in Tourism Marketing”, Think India Journal, Vol.22 (19), pp.09-16, 20, 2019, ISSN: 0971-1260.
  • “Impact of ICT in Tourism Marketing with reference to Kanyakumari District Tour Operators”, Journal of Applied Science and Computations, 6 (5), pp.4265-4272, 2019, ISSN: 1076-5131.
  • “Analysing the Ergonomics for Improving Material Handling with respect to Printing Industry”, Journal of Applied Science and Computations, 6 (5), pp.4191-4198, 2019, ISSN: 1076-5131.

Working Papers:

  • “Green Banking: Double Sides of a Coin”
  • “Green Banking Initiatives: A Core towards Sustainability”

Work in Progress:

  • Embracing Sustainability: the Evolution of Conventional Banking through Green Banking Initiatives

Academic Experience:

  • Assistant Professor in Department of Business Administration, John’s College of Arts & Science, Ammandivilai from 25th July 2022 to 10th May 2023.

 

  • Assistant Professor in Department of Business Administration, SRM IST, Ramapuram Campus, Chennai, from 1st June 2023 to till date.