Area

Business Administration

Education: M.B.A

MBA in Business Administration, Finance and Marketing, Kalasalingam Academy of Research and Education-2018

Other Details:

Selected Publications:

• Book Chapter on “Assessing E-Banking service quality with special reference to southern region of Tamil Nādu” in BABA Publications
• Paper on the Scopus journal “INTELLIGENT SYSTEMS AND APPLICATIONS IN ENGINEERING” on the title “Exploring the Influence of Customer Expectations and Perceptions in Green Shopping Decisions”
• “Impact of Social Media Marketing on Indian Business. A theoretical perspective” SHODHCAVERY: REVISITING MULTIDISCIPLINARY ACADEMIC RESEARCH AND GLOBAL PERSPECTIVES IN THE NEW ERA” (August 2023) ISBN: 978-93-94428-98-0
• “Social Entrepreneurship- An Analysis on Key Issues and Concepts” Proceedings International Conference on Business and Finance, held on 4^th August 2023
• “Digital Payment Trends: A New Wave Amidst Gen Z in India” Proceedings International Conference on Business and Finance, held on 4^th August 2023

Working Papers:

• AN ANALYSIS ON WORK LIFE BALANCE IMPACT OF WORK FROM HOME HR PROFESSIONALS

Academic Experience:

• Research Assistant (Full time) in Department of Business Administration, Kalasalingam Academy of Research and Education, Krishnan oil, Srivilliputhur, Virudhunagar, Tamil Nadu from 02.01.2020 to 31.12.2022.

• Assistant Professor in Department of Business Administration, SRM IST, Ramapuram Campus, Chennai, from 1^st June 2023 to till date.