Dr. G. Kannan

Area or Subject : Managerial (Micro) Economics, Services Marketing, Consumer Behaviour, Sales & Distribution Management, B2B Marketing, etc.

Affiliation : Department of Faculty of Management , Kattankulathur Campus, SRM Institute of Science and Technology

Assistant Professor (Selection Grade)

Educational Qualifications

Degree – M.B.A., Ph. D.,
Area or Subject – Marketing Management, Entrepreneurship, Marketing Research, Consumer Behaviour, Organizational Behaviour, etc.
University – M.B.A. – Adhi Parasakthi College of Engineering, Affiliation to University of Madras, Chennai, 1998.
Ph. D. – Manonmaniam Sundaranar University, Trinelveli, Tamil Nadu.

Courses: Managerial (Micro) Economics, Services Marketing, Consumer Behaviour, Sales & Distribution Management, B2B Marketing, Marketing Management, Entrepreneurship Development, Marketing Research, Organizational Behaviour, etc.

Research Interests – Marketing Management, Consumer Behaviour, Services Marketing. Retail Consumer Behavior, etc.

Selected Publications

Research Publication in International Journals

With R.Balaji, Factors Influencing the Buying Behavior of Supermarket Consumers as Against the Online Consumers in Kanchipuram District, Eurasian Journal of Analytical Chemistry, 272-277 (2019)
With R.Balaji, An Empirical Study on Human Resources Development Practices in Ashok Leyland Limited, Ennore, International Journal of Mechanical and Production Engineering Research and Development, 628-641, (2018)
With R.Balaji, J.Vijayadurai, A study on the challenges posed to e-retailing markets in India, International Journal of Economic Research, 12(2), 2015; 531-536, Serials Publications, (2015).
With J.Vijayadurai, A study on women consumer’s shopping behavior of private labeled product at a supermarket in Kanchipuram town, International Journal of Consumerism, 1(4),2013; 30-35, Ulrich’s & Cabell’s Directory, Texas, USA, (2013).

Research Publication in National Journals

With N.Yuvaraja An Analysis of Bhendi Supply Chain in Arcot Taluk of Tamil Nadu, Review of Research Journal, 239-244, (2019)
Kannan, Role of Technology in sustainable green business in India, Shanlax International Journal of Management, 23-30, (2018)
Kannan, Like and Dislike factors of supermarket consumers in and around of Kanchipuram District, VR Siddhartha Journal of Business Management, 91-95, (2018)
With Vijayadurai, A paradigm shift in social media marketing of advertising and its perception among social network users in Chennai, New dimensions of management in the globalized era, 17-21, (2014).
With J.Vijayadurai, A study on women consumer’s shopping behavior in Kanchipuram town, International Journal of Functional Management, 1, 2010; 14-17, (2010)

Research Publication in Open Access Journals

Kannan, J.Vijayadurai, Factors influencing preferences of Big Bazzar customers in Chennai, ZAMZODHANA Journal of Management Research, Vol VI, Issue I (2016), 130-136.

Paper Presented in International Conference

Kannan, Paradigm shift on innovative and sustainable business practices in Indian organizations, Innovative & Sustainable business practices, (2017)
With J.Vijayadurai, Effects on Social Media Marketing of Advertising among the Social Network Users in Chennai city, Data Sciences in Business Application, 35, (2015).
With J.Vijayadurai, A Study on Supermarket Shopper’s Perception & Behaviour Among ICT Employees in and around Chennai, The Emerging Landscapes of Retail and Impact on Economy, 359-365,(2012)
With J.Vijayadurai, Hindustan Unilever Ltd., Competency Building Strategies for Growing Sustainably, Competency Building strategies in Business & Technology, 188-189, C(2011)

Paper Presented in National Conference

With J.Vijayadurai, A Study on Supermarket Challenges & Opportunities in Kancheepuram Town, Redefining the DNA of Business, 212-125, (2012)
Tracking the Next Wave for Success in Retailing Management Tracking the Next Wave for Success in Retailing Management, Tracking The Next Wave for Management to Succeed, 171-175, (2011).
With J.Vijayadurai, A Study on Creativity & Innovation for Challenging Times of Reliance Fresh Retail, Creativity and Innovation for Challenging Times Theory & Concepts, 438-440, (2011).
With Retail Marketing Challenges, Opportunities and Emerging Trends in India, Challenges, Opportunities and Emerging Trends in Marketing, 294-298, (2011).
With J.Vijayadurai, A study on emerging trends in retail management with special reference on Big Bazaar Retail Limited in Chennai, Emerging Trends in Management, 103-104, (2010).

Academic Experience

Assistant Professor (Selection Grade), Faculty of Management, SRM Institute of Science & Technology, Ramapuram Campus, From 2018 to Till date
Assistant Professor (OG), Faculty of Management, SRM Institute of Science & Technology, Ramapuram Campus, From 2007 to 2018
Lecturer, Arulmigu Meenakshiamman College of Engineering, Kanchipuram from 2005 to 2007
Lecturer, Dr. Sir A.L. Mudaliar Vocational, Arts & Science College, Kilpauk, Chennai from 2001 to 2005

Other Professional Experience

Marketing Executive, Hero Honda Service at Kanchipuram from 2000 to 2001

Workshops / Seminars / Conferences

Organized International Conference on Innovative Business Strategies, Entrepreneurship and Management (March 21st, 2019)

Achievements and Awards

100% Result, Total Quality Management, received cash award during the academic year 2006-07

Memberships

Member in IFERP, 2019
Member in Indian Science Congress Association (ISCA) , 2011