• About
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  • Other Experience

Area or Subject : Managerial (Micro) Economics, Services Marketing, Consumer Behaviour, Sales & Distribution Management, B2B Marketing, etc.

Affiliation : Department of Faculty of Management , Kattankulathur Campus, SRM Institute of Science and Technology

Dr. G. Kannan

Assistant Professor (Selection Grade)


Educational Qualifications

Degree – M.B.A., Ph. D.,
Area or Subject – Marketing Management, Entrepreneurship, Marketing Research, Consumer Behaviour, Organizational Behaviour, etc.
University – M.B.A. – Adhi Parasakthi College of Engineering, Affiliation to University of Madras, Chennai, 1998.
Ph. D. – Manonmaniam Sundaranar University, Trinelveli, Tamil Nadu.

Courses: Managerial (Micro) Economics, Services Marketing, Consumer Behaviour, Sales & Distribution Management, B2B Marketing, Marketing Management, Entrepreneurship Development, Marketing Research, Organizational Behaviour, etc.

Research Interests – Marketing Management, Consumer Behaviour, Services Marketing. Retail Consumer Behavior, etc.

Selected Publications

Research Publication in International Journals
  • With R.Balaji, Factors Influencing the Buying Behavior of Supermarket Consumers as Against the Online Consumers in Kanchipuram District, Eurasian Journal of Analytical Chemistry, 272-277 (2019)
  • With R.Balaji, An Empirical Study on Human Resources Development Practices in Ashok Leyland Limited, Ennore, International Journal of Mechanical and Production Engineering Research and Development, 628-641, (2018)
  • With R.Balaji, J.Vijayadurai, A study on the challenges posed to e-retailing markets in India, International Journal of Economic Research, 12(2), 2015; 531-536, Serials Publications, (2015).
  • With J.Vijayadurai, A study on women consumer’s shopping behavior of private labeled product at a supermarket in Kanchipuram town, International Journal of Consumerism, 1(4),2013; 30-35, Ulrich’s & Cabell’s Directory, Texas, USA, (2013).
Research Publication in National Journals
  • With N.Yuvaraja An Analysis of Bhendi Supply Chain in Arcot Taluk of Tamil Nadu, Review of Research Journal, 239-244, (2019)
  • Kannan, Role of Technology in sustainable green business in India, Shanlax International Journal of Management, 23-30, (2018)
  • Kannan, Like and Dislike factors of supermarket consumers in and around of Kanchipuram District, VR Siddhartha Journal of Business Management, 91-95, (2018)
  • With Vijayadurai, A paradigm shift in social media marketing of advertising and its perception among social network users in Chennai, New dimensions of management in the globalized era, 17-21, (2014).
  • With J.Vijayadurai, A study on women consumer’s shopping behavior in Kanchipuram town, International Journal of Functional Management, 1, 2010; 14-17, (2010)
Research Publication in Open Access Journals
  • Kannan, J.Vijayadurai, Factors influencing preferences of Big Bazzar customers in Chennai, ZAMZODHANA Journal of Management Research, Vol VI, Issue I (2016), 130-136.
Paper Presented in International Conference
  • Kannan, Paradigm shift on innovative and sustainable business practices in Indian organizations, Innovative & Sustainable business practices, (2017)
  • With J.Vijayadurai, Effects on Social Media Marketing of Advertising among the Social Network Users in Chennai city, Data Sciences in Business Application, 35, (2015).
  • With J.Vijayadurai, A Study on Supermarket Shopper’s Perception & Behaviour Among ICT Employees in and around Chennai, The Emerging Landscapes of Retail and Impact on Economy, 359-365,(2012)
  • With J.Vijayadurai, Hindustan Unilever Ltd., Competency Building Strategies for Growing Sustainably, Competency Building strategies in Business & Technology, 188-189, C(2011)
Paper Presented in National Conference
  • With J.Vijayadurai, A Study on Supermarket Challenges & Opportunities in Kancheepuram Town, Redefining the DNA of Business, 212-125, (2012)
  • Tracking the Next Wave for Success in Retailing Management Tracking the Next Wave for Success in Retailing Management, Tracking The Next Wave for Management to Succeed, 171-175, (2011).
  • With J.Vijayadurai, A Study on Creativity & Innovation for Challenging Times of Reliance Fresh Retail, Creativity and Innovation for Challenging Times Theory & Concepts, 438-440, (2011).
  • With Retail Marketing Challenges, Opportunities and Emerging Trends in India, Challenges, Opportunities and Emerging Trends in Marketing, 294-298, (2011).
  • With J.Vijayadurai, A study on emerging trends in retail management with special reference on Big Bazaar Retail Limited in Chennai, Emerging Trends in Management, 103-104, (2010).

Academic Experience

  • Assistant Professor (Selection Grade), Faculty of Management, SRM Institute of Science & Technology, Ramapuram Campus, From 2018 to Till date
  • Assistant Professor (OG), Faculty of Management, SRM Institute of Science & Technology, Ramapuram Campus, From 2007 to 2018
  • Lecturer, Arulmigu Meenakshiamman College of Engineering, Kanchipuram from 2005 to 2007
  • Lecturer, Dr. Sir A.L. Mudaliar Vocational, Arts & Science College, Kilpauk, Chennai from 2001 to 2005

Other Professional Experience

  • Marketing Executive, Hero Honda Service at Kanchipuram from 2000 to 2001

Workshops / Seminars / Conferences

  • Organized International Conference on Innovative Business Strategies, Entrepreneurship and Management (March 21st, 2019)

Achievements and Awards

  • 100% Result, Total Quality Management, received cash award during the academic year 2006-07

Memberships

  • Member in IFERP, 2019
  • Member in Indian Science Congress Association (ISCA) , 2011