• About
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  • Other Experience

Area or Subject: Operations Management & Marketing

Affiliation : College of Management, Ramapuram Campus, SRM Institute of Science and Technology

R. Punniyamoorthy

Assistant Professor ( S.G )

Educational Qualifications

Degree – (B.E., MBA., Ph.D.)
Area or Subject – Management
University –

B.E – Anna University

MBA – Anna University

Ph.D. –  Bharathidasan University

Awarded Year –

B.E – Electrical & Electronics, Anna University, 2006

MBA in Business Administration, Anna University, 2009

Ph.D. in Management, Bharathidasan University, 2017

Courses: Operations Research, Quantitative Techniques, Statistical Thinking & Data Analysis, Production & Operations Management, Project Management, Business Research methods

Research Interests: Queuing theory, Operations strategy with digital transformation, Advertising and Branding

Selected Publications

  • Deep Learning in Tuberculosis Diagnosis: A Survey “European Journal of Molecular & Clinical Medicine” ISSN 2515-8260  ,Volume 7, Issue 4, 2020, pg 2736- 2740.
  • Analysis of Awareness of the Customer towards advertising on Fast Moving Consumer Goods “ Waffen-und Kostumkunde Journal” ISSN 0042-9945, vol X1,Issue VIII, pg 161-164 August2020
  • Ensuring Business Continuity for PLM Functional and Global Support Irrespective of Disaster occurrences and its Sustainability “International Journal of Disaster Recovery and Business Continuity” Volume 11, No.1, pg 2842-2848, August 2020, ISSN 2207-8363.
  • Delivery Process of Inbound Goods During the Supply chain from fulfillment centers “International Journal of Supply Chain Management” Volume 9, No.2, pg 1115-1121, April 2020, ISSN 2050-7399
  • Brand Connecting With People in the Aspect of Emotional Advertising Towards Societal Benefits and Awareness “International Journal of Engineering and Advanced Technology” Volume 8, Issue-6, pg 3830 -3835 August 2019, ISSN 2249-8958.
  • Process Optimization and TAKT Time Reduction Through Structured Component Quality Planning (CQP) for flawless Implementation “ International Journal of Innovative Technology and Exploring Engineering” Volume 8, Issue-9, pg 2694-2698 July 2019, ISSN 2278-3075.
  • A Study on Effectiveness of Guerilla Advertising and its Impact on Brand Image “Journal of Advanced Research in Dynamical and Control Systems” Vol-10, Issue-15, special issue 2018, pg 448-453, ISSN1943-023X.
  • Impact of rebranding exercise and consumer perception of FMCG company “Journal of Advanced Research in Dynamical and Control Systems” Issue 12, special issue, pg 565-573, ISSN1943-023X.
  • Process Improvement using Six Sigma Methodology in Automobile Industry “International Journal of Mechanical and Production Engineering Research and Development”. June 2018, pg 349-360, ISSN 2249-6890.
  • A Study on growing up Third Gendered and Social Perception “ Research Review International Journal of Multidisciplinary” vol3, Issue3, March 2018 , Page no 133-140, ISSN 2455-3085.
  • Competence of managing assets in healthcare industry “International Journal For Science And Advance Research in Technology” Vol 4, Issue1, Jan 2018, page 748-753, ISSN 2395- 1052.
  • Examining Cost Volume Profit and Decision Tree Analysis of a Selected Company “ Worldwide Journal of Multidisciplinary Research and Development” Volume 3, Issue 9, 2017, page 224-233, ISSN2454-6615.
  • A Practical Study on Just-In-Sequence from Frames Supply to Frame Shop for Vehicle Assembly Production “ International Journal for Scientific Research & Development” Vol. 5, Issue 05, 2017, Page 1600-1603, ISSN:2321-0613.
  • Subliminal advertisement and its impact in online shopping “International Journal of Emerging Research in Management & Technology” volume-6, issue-4), page 109- 114, ISSN: 2278-9359.
  • Brand identification and consumer preferences towards Salon services “International journal of business quantitative economics and applied management research” volume-3, issue- 12, may-2017, page 36-43 , ISSN:2349-5677.
  • Process improvement in hospitality service using hotel information systems “International research journal of marketing and economics” vol.4, issue 4, April 2017 pg 20-30, ISSN: (2349-0314).
  • Effectualness of project planning and cost control in Industrial sector : An empirical study “international journal of management research & review” march 2017/ volume 7/issue 3/article no-14 ,page 325-333 ISSN:2249-7196.
  • Developing brand extension strategy of parent brand with reference to dairy products
  • “International Journal Of Advancement In Engineering Technology, Management and Applied Science” Volume 05 - Issue 01 , May-2017 ,PP. 83-90 , ISSN: 2349-3224.
  • Examine the Brand Positioning Effects with Reference to Soft Drinks “International Journal of Engineering and Management Research” Volume-7, Issue-2, March-April2017, Page Number: 486-489 ISSN: 2250-0758
  • Success of ERP Applications in Technology Migration and Organization Management “International Journal of Scientific Research and Management” Volume- 5, Issue -05 ,Pages 5341-5344, may 2017, ISSN (e):2321-3418.
  • Factual study on Productiveness of supplier performance management in automotive industry “ International Journal of Commerce, Business and Management” vol. 6, no.2 Mar- April 2017 pg. 57-60 . ISSN:2319–2828
  • Effectiveness of Materials Management in selected cement industry under various constraints “SAMZODHANA – Journal of Management Research” Vol 6 Issue 1, April 2016 PP: 116- ISSN 2347 –4270.
  • Influence Of Advertising Recall With Special Reference To FMCG - An Empirical Study
  • “Journal of Innovative Research and Solutions” Volume No.1, Issue No.2. Page No: 212 - 220, JUL-DEC: 2015 , Print ISSN: 2320 1932 / Online ISSN – 2348 3636.
  • Brand image of Fast Moving Consumer Goods with special reference to Mosquito Repellents at Tamilnadu state region. “ SRMRMP Journal of Advanced Research in management” Volume 3, Issue-1, Jan-June 2015, pg 1-5, ISSN :2278-7976.
  • A study on advertising and its impact on brand awareness on fast moving consumer goods with reference to personal care products in Chennai. “International journal of informative and futuristic research” Volume .2 , issue.9, may 2015. page no 3325-3333. ISSN : 2347-1697.
  • An investigation on brand awareness in FMCG with special reference to orphanages in Chennai region. “International journal of management”- vol 6, Issue-1, pg- 268 -279. ISSN 0976-6502 (2015 )(Print) ISSN 0976-6510.
  • An empirical study on impact of advertisement with reference to fast moving consumer goods in Chennai. “International journal of management”-vol 6, Issue-1, pg-280-290. ISSN 0976-6502 (2015 ) (Print) ISSN 0976-6510

Papers Presented

  • Presented a paper on “Optimizing The PLM Support Process Using Queuing Theory” in the National Conference on “ Business Intelligence for Sustainable Development- NCBI 2020 organized by S.A.Engineering College, Chennai held on 12th February
  • Presented a paper on “ A Study on Effectiveness of Guerilla Advertising and its impact on Brand image “in the international conference on Innovation, Entrepreneurship and Economy for Sustainable Development organized by Sairam Institute of Management Studies, Chennai on 10-11 October
  • Presented a Paper on Knowledge Management and Academic Libraries in IT Era in the national Conference on Innovative Library services in Digital ERA organized by Central Library, Dr.Mahalingam College Of Engineering & Technology Jointly with SALIS, Pollachi on 19-21 January 2012, Page 543-549, ISBN 978-81-903838-6-8
  • Presented a Paper on “A Study on Brand Awareness in Rural area with special reference to new brand confectionary Items “in the national Conference on sustaining growth in the era of global recovery (SGEGR organized by Vel Tech High Tech Dr.Rangarajan Dr.Sakunthala Engineering college , Chennai on 26-27 august 2011, Page 520-529, ISBN 978-93-80530-39-0

Academic Experience

  • Assistant Professor, Faculty of Management, SRM Institute of science & Technology (Formerly as SRM University), Ramapuram, Chennai ,  From Aug 2015  – Till date
  • Assistant Professor , Srinivasa Institute of Engineering & Technology, Chennai. From April 2010- July 2015.

Workshops / Seminars / Conferences

  • Attended one-week AICTE sponsored virtual STTP on the topic “ Emotional Intelligence for teaching staffs in enhancing the efficiency of students” organized by Tagore Engineering College, Chennai from 17th November – 23rd   November 2020.
  • Attended ten days FDP on “ Entrepreneurship in the AGE OF DATA” organized by “SRM Institute of Science and Technology, Kattankulathur, Chennai” from 17th- 27th July
  • Attended five-day FDP on “Emerging Trends in Functional Areas of Commerce and Business Administration Research” organized by “Vinayaka Mission Research Foundation, AVIT campus, Chennai” from 30th June to 4th July
  • Attended five-days Workshop on “Research Workshop” organized by “Bell Institute of Research and Development Studies” Kochi, Kerala from 25th June to 29th June
  • Attended five-days e-FDP on “Managing The Unlock Down in India” organized by “S.A Engineering College” from 16th June to 23rd June
  • Attended five-days e-FDP on “Application of Tools and Techniques in Research Methodology” organized by “Noorul Islam Centre for Higher Education” from 3rd June to 7th June
  • Attended the five-day FDP Webinar Series organized by “Sathyabama Institute of Science and Technology, Chennai” from 9th May to 13th May
  • Attended the one-week Online FDP on “R Programming” organized by “Maharishi Markandeshwar University, Haryana” from 27th April to 1st May