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Email: [email protected]

Phone : 7305446009

Dr.Leelavathi Deenadayalan

Assistant Professor


Affiliation

Department of Commerce

Area or Subject

Marketing and Entrepreneurship

Educational Qualifications

  • Degree – Com, M.Com, M.Phil,B.Ed,P.hD, (MBA)
  • Area or Subject Marketing and Entrepreneurship
  • University – (Madras University)
  • Awarded Year – (PhD in Commerce, Madras University 2018)
  • Courses: COM, M.COM Research Interests:(Marketing and Entrepreneurship)
Selected Publications

Interaction programme

UGC Sponsored Interaction programme for Research Scholars (PhD) Theme: Research Methodology in University of Madras, from 06-02-2015 to 26-02-2015.

Papers Presented

No. of Research Papers Published : 6

Journals: 6

Proceedings: 1

No.of Seminars/Conferences Attended & Presented Papers: 15

International: 5

National: 10

No. of Workshops Attended: 34

List of Publication (Journals):

International:
  • “A Study on Marketing Challenges and Opportunities of Women Entrepreneurs through Self Help Groups in Chennai City” Published in International Journal of Advanced Research, Ideas and Innovation with Impact factor 4.295 ISSN: 2454-132X (Online).
  • “Online opportunities of Women entrepreneurs in India” published in bonfring International journal, Vol-6 special issue, Oct -16 (Bonfring International Journal of Industrial Engineering and Management Science, , – 253-256, ISSN: 2250-1069.
  • “Juvenile Innovative Entrepreneurs: Challenges Pave A Path to Opportunities” Published in Journal of Contemporary Issues in Business and Government, Vol.27. No.3 2021:E-ISSN No: 1323 6903. (Online)
  • “A Study on Women Entrepreneurship – Motivational, Encouraging And Financial Supports In MSME In Chennai” Efflatounia ISSN: 1110-8703, Pp.1420-1431, Vol: 5 Issue-2. (Online)
National
  • “Customer Satisfaction towards Online Shopping (with special reference to Chennai city)” on “Sustainable Management Practices: Trends, Issues and Challenges” Organized by University of Madras, Dept. of Commerce Published by Glow Plus Publisher Journal, pp. 37-43, ISBN: 978-81-929581-3-2.

No. of Seminars/Conferences Attended & Presented Papers:

International

  • “A Study On Marketing Challenges and Opportunities of Women Entrepreneurs’ Through Self Help Groups in Chennai City” Published by Primax International Journal of Commerce and Management Research with Impact factor 3.532, 176- 18-, ISSN: 2321-3612 (Online).
  • “Challenges and Opportunities of SHG’s Women Entrepreneurs in Chennai” in International Conference on “Business Research – A New Paradigm” organized by Ramakrishna mission Vivekananda College, Published byAgasthiarNoolagampp.228- 231, ISBN: 978-93-80530-47-5.
  • The impact of open Innovation in new product Development Process,” International conference on “Emerging Trends and Innovation in Management” Organized by SRM University, in association with TRM Steering Pvt –Ltd. [BIZAD2K15], held on 26th February 2015, organized by SRM University, Chennai. [ISBN] pp., 169-174.
  • Online Opportunities of Women Entrepreneurs in India” International Conference on  Opportunities for Growth in Trends, Commerce and Business Management in Afro – Asian Countries – ICOG – AAC’16” organized by M.M.E.S Women’s Arts and Science College, Melvisharam. Vellore, District. ISBN:978-93-8547-23-0.
  • “Partnership and Ownership Building For Sustainable Development” organized by OISCA International, WHO Japan & GURU Nanak College,

National

  • “Online Marketing in Rural Perspective” in National Conference on “Leveraging Business through Advancement Published in Annai Veilankanni’s College, Chennai, , 615-621, ISBN: 978-93-81992-46-3.
  •  “Practicing Social Work – The Reality” & “HR, The Business Acumen – A Transitional Role” organized by Madras Christian College (Autonomous) Department of Social Work (SFS),
  • “Quality Sustenance in Higher Education” organized by M.O.P Vaishnava College for Women (Autonomous),
  • “Linking Governance with Communities for Economic Growth” organized by Justice Basheer Ahmed Sayeed College for
  • “Virutual Libraries and Research Tools and Techniques” organized by Islamiah College (Autonomous),Vaniyambadi.
  • “3R – Recruiment, Reward, & Retention” organized by The New College,
  • “Intellectual Property Right – The Way Forward” organized by Meenakshi College for Women,
  • “Dynamics of Changing Landscape in Business” organized by Stella Maries College, Chennai.
  • “Corporate Social Responsibility” Sponsered by UGC, organized by Mazharul Uloom College,
  • Issues& Challenges in the Millennium on Evolving Economy, Accounting & Business Management, Organized by Guru Nanak College,
  • No. of Workshops Attended:
  • “Academic Bridge Program on SPSS” organized by the PG and Research Department Of Statistics, Loyola College,
  • “A Two, Chennai – Day Research Coloquium” organized by Tamil Nadu Open University,
  • “Statistical Analysis and Interpretation Using SPSS” organized by Measi Institute of Management,
  • Delegate in the faculty Development programme on “How to Write and Publish a Research Articale in Scopus-Indexed Journal” Organized by IQAC.
  • “E-Content Development for Effective Teaching” conducted by Department of Management Science Velammal Engineering College.
  • “Two day Workshop on Data Analysis Using Econometric Method for Research Scholars and Young Faculty in Economic and Commerce” Organized by University of Madras.
  • “Application of Statistics using Excel and SPSS in research” Organized by Guru Nanak College
  • One day national seminar on “Environment and Pollution Awarness” Organized by AICTE.
  • “Faculty Development Programme” Organized by Annai Velankanni’s College for Women.
  • National Conference on “Practicing Social Work – The Reality” & “HR, The Business Acumen – A Transitional Role” Organized by Madras Christian College.
  • “Curriculam Designing and Implementation for the Faculty of Business Studies” organized by Justice Basheer Ahmed Sayeed College for
  • National level Seminar on “Quality Sustenance In Higher Education” Organized by IQAC
  • “Emerging Business Opportunities and Leadership Challenges in the era of Globalization” Organized by The New College,
  • National level Seminar on “Linking Government With Communities For Economic Growth” organized by Justice Basheer Ahmed Sayeed College for
  • One day Workshop on “New Power Is Empowerment ” Organized by Citizen Consumer Club at New College.
  • “Quality Enhancement & Sustenance in Higher Education” organized by The New College
  • National level Seminar on “Virtual Libraries And Research Tools & Techniques” organized by Islamiah College , Vaniyambadi.
  • “One Day National Level Workshop on SEM & CFA using AMOS” organized by Jaya College of Arts and Science, Thiruninravur, Thiruvalluver
  • One day National Conference entitled “3R – Recruitment, Reward & Retention” organized by Department of Business Administration New College.
  • “The Companies Act 2013” organized by The New College
  • “One Day Inter Collegiate Personality Development Programme” organized by University of Madras National Service Scheme,
  • National Level Conference on “Dynamic of Changing Landscape In Business” Organized by the Department Of Commerce – Sh-2, Stella Maries College.
  • Seminar on “Goods And Service Tax (GST)” Organized by Genicon & Association.
  • National Conference on “Issues & Challenges in the New Millennium on Evolving Economy, Accounting & Business Management” Organized by the Department Of Commerce – Sh-2 (Accounting And Finance ), Guru Nanak  College
  • “The Dynamic of Research proposal preparation and scientific report writing” Organized by Guru Nanak College,
  • National Seminar on “An approach to the Current Assessment and Accreditation Process of NAAC” Organized by IQAC of Guru Nanak College.
  • “International Conference on Transformation in Industry in an ERA of Digitalization : Challenges and Opportunities ” Organized by PG &Research Department Of Commerce , Guru Nanak College.
  • “Investment Advisory Program on financial Planning & Wealth Management”
  • Organized by Women’s Christian College, Chennai.
  • National Seminar on “E- Resource for Learning , Teaching And Research” Organized by SALIS, Guru Nanak College.
  • Workshop on “The Significance of Outcome Based Education (OBE) in Today’s Academic Scenario”.
  • Faculty Development Programme on “THE POWER OF NOW” Organized by Women’s Christian College.
  • “Two days Workshop on Data Analysis Using Econometric Methods” organized by Department of Econometric, University Of Madras,
  • “Around 15 Online Programmers attended during Lock down in the year 2020.
  • “How to write and publish a Research Article in Scopus-Indexed Journal” Organized By IQAC Guru Nanak College,

XIII. RESOURCE PERSON / CHIEF GUEST

  • Executed as resource person (For National Level Live Webinar on “Green Marketing”) in Islamiya Women’s Art’s and Science College, PG and Research Department of Commerce, Vaniyambadi, Vellore. Tamil nadu.
  • Executed as resource person (For Webinar on “Green Marketing”) in Aditanar College of Arts & Science, Thiruchendur, Thoothukudi, Tamil Nadu.
  • Executed as resource person (For National Level Live FDP on “Online Teaching Tools”) in Islamiya Women’s Art’s and Science College, PG and Research Department of Commerce, Vaniyambadi, Vellore. Tamil nadu.
  • Invited Resource Person in a Webinar titled “Plan Your Career” organised by Manonmaniam Sundaranar University College,Panagudi,Tirunelveli District.
  • Invited Resource Person for a webinar titled “Create Young Entrepreneurs “organized by Anne’s Arts and Science College, Madavaram, Chennai – 600 110.

Membership in Research Association

  • Life member in ‘Indian Academic Researchers’ Association, Tamil Nadu.
  • Member in IAAC, Andhra Pradesh.

Membership in Editorial Board

  • Editorial Board Member in Sumerianz Journal of Economic and Finance.