• About
  • Other Details
  • Other Experience

Email: [email protected]

Phone : 8825724083

Dr. M.Nevedida

Assistant Professor


Affiliation

Department of Commerce

Area or Subject

Finance and Marketing

Educational Qualifications

  • Degree – Com(c.s), M.Com, ICSI (Executive Program), M.Sc Yoga., M.Phil., Ph.D.
  • Area or Subject – Finance, Accounting and Marketing.
  • University – Com (CS) –    Madurai Kamaraj UniversityM.Com, M.Phil., Ph.D –  Madras UniversityM.Sc Yoga –   Tamilnadu Sports University
  • Awarded Year – PhD in Commerce, Madras University – June 23, 2021.
Research Interest: Consumer Behaviour, Marketing, Crypto Currency.

Publications:

  •  Sustainable development practices of social media marketing- with special reference to “Facebook Marketing”(2018), Dr.Jesu Kulandairaj and M.Nevedida, International Journal of Emerging Technology and Innovation research, Vol-5 , Issn No: 2349-5162.
  • Consumer perception towards organic food product-A study with reference to Chennai city, – M.Nevedida and Dr.Jesu Kulandairaj. International Journal of Emerging Technology and Innovation research, Vol-5, Issn No: 2349-5162.
  • How gaming economy affects individual economy with special reference to online gambling- Behavioral economy(2021), M.Nevedida and Dr.Jesu Kulandairaj,  Indian Journal of Adult Education – Vol- 82. ISSN No: 0019-5006

Conference- Paper presented:

  • Understanding the Suitable Market Structure for Organic Food Product – A conceptual study, XXXIX Annual conference of AET.
  • A Relationship between Lifestyle dimensions and segmentation of organic food product Consumers in Chennai city., MTMI Bangkok International conference, (2018)- Vol- 15, ISSN No: 1941-9406.

Professional Affiliation:

Life time Member of AET (Association of Economist of Tamil Nadu).