Email: nevedidm@srmist.edu.in
Phone : 8825724083
Dr. M.Nevedida
Assistant Professor
Affiliation
Department of Commerce
Area or Subject
Finance and Marketing
Educational Qualifications
- Degree – Com(c.s), M.Com, ICSI (Executive Program), M.Sc Yoga., M.Phil., Ph.D.
- Area or Subject – Finance, Accounting and Marketing.
- University – Com (CS) – Madurai Kamaraj UniversityM.Com, M.Phil., Ph.D – Madras UniversityM.Sc Yoga – Tamilnadu Sports University
- Awarded Year – PhD in Commerce, Madras University – June 23, 2021.
Research Interest:
Consumer Behaviour, Marketing, Crypto Currency.
Publications:
- Sustainable development practices of social media marketing- with special reference to “Facebook Marketing”(2018), Dr.Jesu Kulandairaj and M.Nevedida, International Journal of Emerging Technology and Innovation research, Vol-5 , Issn No: 2349-5162.
- Consumer perception towards organic food product-A study with reference to Chennai city, – M.Nevedida and Dr.Jesu Kulandairaj. International Journal of Emerging Technology and Innovation research, Vol-5, Issn No: 2349-5162.
- How gaming economy affects individual economy with special reference to online gambling- Behavioral economy(2021), M.Nevedida and Dr.Jesu Kulandairaj, Indian Journal of Adult Education – Vol- 82. ISSN No: 0019-5006
Conference- Paper presented:
- Understanding the Suitable Market Structure for Organic Food Product – A conceptual study, XXXIX Annual conference of AET.
- A Relationship between Lifestyle dimensions and segmentation of organic food product Consumers in Chennai city., MTMI Bangkok International conference, (2018)- Vol- 15, ISSN No: 1941-9406.
Professional Affiliation:
Life time Member of AET (Association of Economist of Tamil Nadu).