Dr. R. Aarthi Alamelu

Email: draarthialamelu@gmail.com

Phone : 044 42669391

Assistant Professor

Affiliation

Department of Commerce

Area or Subject

MARKETING & FINANCE

Educational Qualifications

Degree – B.Com., MBA., Ph.D.,
University – Bharathiar University, Anna University Chennai. Bharathiar University
Awarded Year –Ph.D in Management, Bharathiar University 2020

Courses – MANAGEMENT.

Research Interests – MARKETING & HUMAN RESOURCE MANAGEMENT.

Selected Publications

Consumers Perception towards White Durable Goods: A Review Model & Conceptual Framework - TRANS Asian Research Journals (UGC APPROVED JOURNAL) - Vol 6, Issue 12, December 2017, ISSN (ONLINE): 2279-0667, impact factor 4.289.
Influence of word of mouth communication on consumer buying behaviour towards WDG - Shanlax International Journal of Commerce, Vol. 6, Special issue 1, Jan 2018, ISSN: 2320-4168, UGC approval no: 44120, impact factor 3.017
A measure on perceived service quality of WDG retailers - Roots International Journal of Multidisciplinary Research, Vol 4, Special issue 5, Feb 2018, ISSN: 2349-8684 UGC approval no: 48991, impact factor 3.487
A study on consumer’s preference towards product features: with reference to white durable goods - M-Infiniti – Journal of Management, Vol 12, Special issue 2, March – April 2018, ISSN: 0973-7197, Listed in Ulrich International Directory.
A Study on Customer Satisfaction – Customer Loyalty Relationship: An Empirical Analysis of Durable Goods, International Journal of Research and Analytical Reviews (IJRAR), Volume 5, Issue 04, December 2018, (E-ISSN 2348-1269, P- ISSN 2349-5138) UGC Journal No: 43602, Impact factor 5.75
A study on the impact of service quality on customer satisfaction with Reference to self-financing college - International Journal of Research and Analytical Reviews (IJRAR), Volume 5, Issue 04, December 2018, (E-ISSN 2348-1269, P- ISSN 2349-5138) UGC Journal No: 43602, Impact factor 5.75.

Working Papers

A study on new normal life of students, teachers & parents with reference to online teaching
M Learning in higher education – Review model

Work in Progress

Reengineering the Recruitment Process – An overview

Academic Experience

Assistant Professor, Department of Commerce, SRM Institute of Science and Technology, Ramapuram Chennai, February 15, 2021 to till date
Assistant Professor, Department of Management studies, Avichi College of Arts & Science, Chennai. From June, 01, 2020 to February 20, 2021 (9 months)
Assistant Professor, Department of Commerce, Shri Shankarlal Sundarbai Shasun Jain College for Women, Chennai. From June 3, 2013 to March 31, 2020 (7 years 6 Months).

Other Professional Experience

Worked as research assistant as well HR in Recruitment process - in Shri Shankarlal Sundarbai Shasun Jain College for Women, Chennai, from June 2011 - June 2013. Coordinated for publication and editing in ISBN journal.
Centre of Examination: Additional Superintendent in conduct of University Examination from April 2012 to March 2020.

Workshops /Seminars/Conferences

Title name	Level	Year
Emerging Global Issues & challenges in business & economics	International	2018
NAAC sponsored seminar on Quality in Higher education through teacher empowerment	International	2017
FDP on Structured Equation Modelling (SEM) using SPSS & AMOS for Quantitative Data Analysis	National	2016
Workshop on “research Skills and SPSS & AMOS”	National	2016
Social Science Research Analytics using SPSS	National	2015
Conference on Banking, Finance, Business & Technology for sustaining Economic Development in Global Market	International	2015
FDP - Enhancing Research Skills - IIT Madras, Department of management studies	International	7th - 9th Jan, 2013

Memberships – NA

Academic Achievements / Certificate of Appreciation

Soft Skill training given to employees of Sri Krishna Sweets during the period of July to August 2017 and received certificated as appreciation.
Conducted Entrepreneurial Development Program (Government approved - EDP) for the period of one week for students with various disciplines.
Acknowledged for service rendered and successful completion of 10 years in Shri Shankarlal Sundarbai Shasun Jain College for women.
100% result continuously for 6 years in the subjects like CRM, HRM, Credit and Risk Management in Banking, Marketing, Marketing Research, Entrepreneurial Development, Research Methodology and E – Commerce.