• About
  • Other Details
  • Other Experience

Email: draarthialamelu@gmail.com

Phone : 044 42669391

Dr. R. Aarthi Alamelu

Assistant Professor


Department of Commerce

Area or Subject


Educational Qualifications

Degree – B.Com., MBA., Ph.D.,
University – Bharathiar University, Anna University Chennai. Bharathiar University
Awarded Year –Ph.D in Management, Bharathiar University 2020



Selected Publications
  • Consumers Perception towards White Durable Goods: A Review Model & Conceptual Framework - TRANS Asian Research Journals (UGC APPROVED JOURNAL) - Vol 6, Issue 12, December 2017, ISSN (ONLINE): 2279-0667, impact factor 4.289.
  • Influence of word of mouth communication on consumer buying behaviour towards WDG - Shanlax International Journal of Commerce, Vol. 6, Special issue 1, Jan 2018, ISSN: 2320-4168, UGC approval no: 44120, impact factor 3.017
  • A measure on perceived service quality of WDG retailers - Roots International Journal of Multidisciplinary Research, Vol 4, Special issue 5, Feb 2018, ISSN: 2349-8684 UGC  approval no: 48991, impact factor 3.487
  • A study on consumer’s preference towards product features: with reference to white durable goods - M-Infiniti – Journal of Management, Vol 12, Special issue 2, March – April 2018, ISSN: 0973-7197, Listed in Ulrich International Directory.
  • A Study on Customer Satisfaction – Customer Loyalty Relationship: An Empirical Analysis of Durable Goods,  International Journal of Research and Analytical Reviews (IJRAR), Volume 5, Issue 04, December 2018, (E-ISSN 2348-1269, P- ISSN 2349-5138) UGC Journal No: 43602, Impact factor 5.75
  • A study on the impact of service quality on customer satisfaction with Reference to self-financing college - International Journal of Research and Analytical Reviews (IJRAR), Volume 5, Issue 04, December 2018, (E-ISSN 2348-1269, P- ISSN 2349-5138) UGC Journal No: 43602, Impact factor 5.75.
Working Papers
  • A study on new normal life of students, teachers & parents with reference to online teaching
  • M Learning in higher education – Review model
Work in Progress
  • Reengineering the Recruitment Process – An overview
Academic Experience
  • Assistant Professor, Department of Commerce, SRM Institute of Science and Technology, Ramapuram Chennai,  February 15, 2021 to till date
  • Assistant Professor, Department of Management studies, Avichi College of Arts & Science, Chennai. From June, 01, 2020 to February 20, 2021 (9 months)
  • Assistant Professor, Department of Commerce, Shri Shankarlal Sundarbai Shasun Jain College for Women, Chennai. From June 3, 2013 to March 31, 2020 (7 years 6 Months).
Other Professional Experience
  • Worked as research assistant as well HR in Recruitment process - in Shri Shankarlal Sundarbai Shasun Jain College for Women, Chennai, from June 2011 - June 2013.  Coordinated for publication and editing in ISBN journal.
  • Centre of Examination: Additional Superintendent in conduct of University Examination from April 2012 to March 2020.
Workshops /Seminars/Conferences
Title name Level Year
Emerging Global Issues & challenges in business & economics International 2018
NAAC sponsored seminar on Quality in Higher education through teacher empowerment International 2017
FDP on Structured Equation Modelling (SEM) using SPSS & AMOS for Quantitative Data Analysis National 2016
Workshop on “research Skills and SPSS & AMOS” National 2016
Social Science Research Analytics using SPSS National 2015
Conference on Banking, Finance, Business & Technology for sustaining Economic Development in Global Market International 2015
FDP - Enhancing Research Skills -  IIT Madras, Department of management studies International 7th - 9th Jan, 2013

Memberships – NA

Academic Achievements / Certificate of Appreciation
  • Soft Skill training given to employees of Sri Krishna Sweets during the period of July to August 2017 and received certificated as appreciation.
  • Conducted Entrepreneurial Development Program (Government approved - EDP) for the period of one week for students with various disciplines.
  • Acknowledged for service rendered and successful completion of 10 years in Shri Shankarlal Sundarbai Shasun Jain College for women.
  • 100% result continuously for 6 years in the subjects like CRM, HRM, Credit and Risk Management in Banking, Marketing, Marketing Research, Entrepreneurial Development, Research Methodology and E – Commerce.