• About
  • Other Details
  • Other Experience

Email: [email protected]

Phone : 8098424375

Ms.R.VIJAYALAKSHMI

Assistant Professor


Affiliation

Department of Commerce

Area or Subject

Marketing and Research Methodology

Educational Qualifications

Degree – B.Com.CA.,M.Com. M.Phil.,
University – Alagappa University

Publication: (Scopus)

  • Published a research article titled Factors Influencing Consumer Buying Behavior towards Snacks Food Products” IJSTR – International Journal of Scientific and Technology Research, ISSN-2277 – 8616, Vol: 9 Issue: 3.
  • Published a research article titled “Benefits of Entrepreneurship Internship Program” IJSTR – International Journal of Scientific and Technology Research, ISSN-2277 – 8616, Vol: 9 Issue: 3.
  • Published a research article titled “Factors Determining in Foreign Direct Investment (FDI) in India” International Journal of Recent Technology and Engineering (IJRTE), ISSN-2277-3878, Vol:8, Issue: 2S10.
  • Published a research article titled “Impact of Smartphone Usage Among Student Community” International Journal of Scientific and Technology  Research, ISSN-2277 – 8616.
  • Published a research article titled “Post Purchase Behavior on Purchase Intentions through Social Media” Test of Engineering and Management – Q3, ISSN-0193 – 4120.
  • Published a research article titled Medical Tourists Huddle To India” IJSTR – International Journal of Scientific and Technology Research, ISSN-2277 – 8616, Vol: 9 Issue: 3.
  • Published a research article titled “Perceptions Towards Initial Public Offerings Issues in Gulf Cooperation Council Countries” IJSTR – International Journal of Scientific and Technology Research, ISSN-2277 – 8616, Vol: 8 Issue: 11.
  • Published a research article titled “Groundnut Exports of India-Direction and Trends” IJSTR – International Journal of Scientific and Technology Research, ISSN-2277-8616, Vol: 9, Issue:6, June 2020.
Publication: (UGC Care & UGC Listed Journal)
  • Published a research article titled “Problem Faced by the Women Entrepreneurship in India Science and Technology Development”, ISSN: 0950-0707,Volume VIII Issue XII Dec- 2019.
  • Published a research article titled “Artificial Intelligence Through Social Media And Social Development” Dogo Rangsang Research Journal, ISSN: 2347-7180, Vol-10 Issue-06 No. 5 June 2020.
  • Published a research article titledTraditional models of consumer behavior: An overview” International Journal of Advanced Research in Management and Social Sciences.Vol-7, ISSN-2278-6239, pp.134-141. IF: 7.065
  • Published a research article titled “Cross Culture Perception of consumer Behavior-An Overview” Shanlax International Journal of Commerce. A Peer reviewed journal, Vol-6, Issue-1, ISSN-2340-4168, pp: 10-13, IF: 4.118.
  • Published a research article titled “Digital Rights Management for E-Commerce Systems” Shanlax International Journal of Commerce”, ISSN No: 2320-4168, Volume No: 06, Issue No.03, March 2018, pp. 1-6. IF: 4.118.
  • Published a research article titled “Logistics and Supply Chain Management-An Overview” Shanlax International Journal of Commerce”, ISSN No: 2320-4168, Volume No: 06, Issue No.03, March 2018,pp. 104-108.IF: 4.118.
  • Published a research article titled “Cloud Computing is Transforming Banking Sector” Journal of Emerging Technology and Innovative Research” (JETIR), ISSN-2349-5162, Vol-5, Issue-10, pp. 85-89.
  • Published a research article titled “Consumer Behavior on Purchasing Decision of Biscuits” International Journal of Scientific Research”, Vol-8, Issue-1, ISSN-2277-8179, pp.403-404, IF: 4.758.
  • Published a research article titledPurchasing Decision Process of FMCGs Home Products” International Journal of Scientific Research”, Vol-8, Issue-7, ISSN-2277 – 8179, pp.1-3, IF: 4.758.
  • Published a research article titled Factors Influencing Purchasing Decision of Shampoo” Journal of Emerging Technology and Innovative Research” (JETIR)(An International Open Access Journal), Vol-6, Issue-6, ISSN-2349-5162,pp-270-278, IF: 5.87.
  • Published a research article titled “Buying Decision Process of Fast Moving Consumer Goods”International Journal of Research And analytical Reviews (IJRAR)” International Peer Reviewed Journal, Refereed Journal, Indexed Journal,Vol-6, Issue-2,E-ISSN 2348-1269, P- ISSN 2349-5138, and, pp-698-714, IF: 5.75.
  • Published a research article titled “Buying Decision Process (Special reference to Cosmetics)” International Journal of Advance and Innovative Research” Vol-6, Issue-2, ISSN-2394 - 7780, pp-39-43, IF: 7.36.
  • Published a research article titled “Customer Awareness Online Shopping in Sivagangai District” International Journal of Advance and Innovative Research” Vol-6, Issue-2, ISSN-2394 - 7780, , pp-115-125,IF: 7.36.
  • Published a research article titled “Analysis of Modes of Transport of Agriculture Exports in India.” International Journal of Advance and Innovative Research” Vol-6, Issue-2, ISSN-2394 - 7780, pp.154 – 163, IF: 7.36.
  • Published a research article titled “Rural Development: Micro financing through self-helps Groups” Pezzottaize Journal, Vol: 8, Issue-1, ISSN: 2279-0934, pp. 3487-3496.
  • Published a research article titled “Consumer Buying Behaviour through Online Shopping Application in FMCGs” Asian Journal of Management Vol. 11 Issue – 3, ISSN: 0976-495X pp. 315-320.
  • Published a research article titled “Digital Rights Management for E-Commerce Systems” “Shanlex International Journal of Commerce”, ISSN No: 2320-4168, Volume No: 06, Issue No.03, March 2018, pp. 1-6.
  • Published a research article titled “Logistics and Supply Chain Management-An Overview” “Shanlex International Journal of Commerce”, ISSN No: 2320-4168, Volume No: 06, Issue No.03, March 2018,pp. 104-108.
  • Published a research article titled “Capital Asset Prices: A Theory of Marketing Equilibrium under Conditions of Risk” Indo Global Challenge of Commerce and Economics Peer reviewed journal, ISSN-2393-9796, Impact Factor: 3.222.
Chapter Published
  • Published a research article titled “Brand Preference and Satisfaction of Personal Care Product in FMCGs” Shanlax Publications, ISBN: 9789389146714.
  • Published a research article titled “Brand Loyalty of Nestle brand in FMCGs” Shanlax Publications, ISBN: 978-93-89658-48-4.
  • Published a research article titled “Service Quality in Digital Banking Innovations of Selected Commercial Banks” Forschung publications, ISBN: 978-93-87865-15-0.
  • Published a research article titled “Problems Faced by the Consumer Using Mobile Wallet in India” Forschung publications, ISBN: 978-93-87865-15-0.
  • Published a research article titled “Entrepreneurship Development of India” Shanlax Publications, ISBN: 978-93-87871-79-3.
  • Published a research article titled “The Pharmaceuticals Industries in India” Shanlax Publication, and ISBN: 978-93-8653-25-6, Vol-1, pp: 82-89.
  • Published a research article titled “Training and Development in Hotel Industry” Shanlax Publications, ISBN: 819333164-8, Vol-2, pp: 197-201.
  • Published a research article titled “Challenges and Prospects of Organized Food and Grocery Retailing” Department of Commerce, Alagappa University, Karaikudi ISBN: 978-81-935783-1-5, pp.: 66-71.
  • Published a research article titled “Impact of Internet Technologies on FDI” L ORDINE NUOVO PUBLICATION”, ISBN No: 938678244-8, Volume No: 02, March 2018, pp.90-94.
Paper Presentation: (National/ International Conference)
  • Presented a paper entitled “Training and Development in Hotel industry” in the International Conference on “Global Growth: Gears & Glows” Organized by Faculty of Management, Alagappa University, Karaikudi on 2nd & 4th February, 2017.
  • Presented a paper entitled “Capital asset Prices : A Theory of Market Equilibrium under Condition of Risk” in the International Conference on “Business and Management Research” Organized by PG & Research Department of Commerce, Bon Secours College For Women, Thanjavur on 17th February, 2017.
  • Presented a paper entitled “Demonetization Finance” in the One Day National Seminar on “Business and Management Research” Organized by Department of Commerce, Anandha College, Devakottai on 28th February, 2017.
  • Presented a paper entitled “The Pharmaceuticals Industries in India” National Conference on “Pride of Commerce” Organized by Department of Commerce, Alagappa University, Karaikudi on 17th March, 2017.
  • Presented a paper entitled “Introduction to E-Commerce” in the One Day National Seminar on “Dynamics of E-Commerce and Internet” Organized by Department of Computer Applications, Dr. Zakir Husain College, Ilayangudi on 25th March, 2017.
  • Presented a paper entitled “Challenges and Prospectus of Organized Food and Grocery Retailing ” in the One Day National Conference on “Business Success Hinges on Business Strategies” Organized by Department of Commerce, Alagappa University, Karaikudi on 15th December, 2017.
  • Presented a paper entitled “Impact of the Internet Technologies on FDI” in the International Conference on “FDI Astute Conduit for Trade Integration and Sustainable Development” Organized by Department of International Business, Alagappa University, Karaikudi on 2nd &3rd March, 2018.
  • Presented a paper entitled “Logistics and Supply Chain Management - An Overview ” in the National Conference on “Pride of Commerce” Organized by Department of Commerce, Alagappa University, Karaikudi on 13th March, 2018.
  • Presented a paper entitled “Digital Rights Management for E-Commerce Systems ” in the National Conference on “Pride of Commerce” Organized by Department of Commerce, Alagappa University, Karaikudi on 13th March, 2018.
  • Presented a paper entitled “Marketing Innovation The Unheralded Innovation Vehicle To Sustained Competitive Advantage” in the National Seminar on “Opportunities and challenges of modern marketing” Organized by Department of Commerce DON BOSCO College Arts and Science, Tuticorin on 24th March 2018.
  • Presented a paper entitled “New Conceptualization of Man and Society Role of Dr. B.R. Ambedkar” in the National Conference on “Dr. B.R. Ambedkar: Chief Architect of Making Modern India” Organized by SC/ST Cell, Alagappa University, Karaikudi on 30th April, 2018.
  • Presented a paper entitled “Entrepreneurship Development in India ” in the National Conference on “Emerging Trends in Entrepreneurship Development ” Organized by PG & Research Department of Commerce, Vivekanandha College, Madurai on 12th September, 2018.
  • Presented a paper entitled “Cloud Computing is Transforming Banking Sector” in the International Conference on “Paradigm Shift Towards Cloud Banking” Organized by Department of Commerce CA, Sankara College of Science and Commerce, Coimbatore on 12th October, 2018.
  • Presented a paper entitled “Analysis of Modes of Transport of Agriculture Exports in India” in the Two day International Conference on “Strategies for Global Business Finance and Management for Sustainable Societal Development” Organized by Department of Corporate Secretaryship, Alagappa University, Karaikudi on 19th & 20th February, 2019.
  • Presented a paper entitled “Buying Decision Process With Special Reference to Cosmetics” in the Two day International Conference on “Strategies For Global Business Finance And Management For Sustainable Societal Development” Organized by Department of Corporate Secretaryship, Alagappa University, Karaikudi on 19th & 20th February, 2019.
  • Presented a paper entitled “Cross Culture Perception of Consumer Behavior-An Overview’ in the National Seminar on “Emerging Trends in Business and Management” organized by Department of Commerce and CA, Idhaya College for Women, Sarugani. On 4th November, 2018.
  • Presented a paper entitled “Factors Determining in Foreign Direct Investment (FDI) in India” in the International Conference on FDI and Make in India – Synergists of Transforming Indian Economy Organized by Department of International Business, Alagappa University, Karaikudi on 30th & 31st August, 2019.
  • Presented a paper entitled “Foreign Direct Investment (FDI) in India with Special Focus on Retail Sector on Opportunities and Development” in the International Conference on FDI and Make in India – Synergists of Transforming Indian Economy Organized by Department of International Business, Alagappa University, Karaikudi on 30th & 31st August, 2019.
  • Presented a paper entitled “ Brand Preference & Satisfaction of Personal care Products in Fast moving Consumer Goods”   in the International Conference on “E-Logistics and Supply Chain Management” Organized by Department of Logistics Management, Alagappa University, Karaikudi on 12th & 13th September, 2019.
  • Presented a paper entitled “Problems Faced By The consumer Using Mobile Wallet in India”  in the International Conference on “Digital Banking for Sustainable Development (DBSD – 2K19)” Organized by Department of Banking Management, Alagappa University, Karaikudi on 24th & 25th September, 2019.
  • Presented a paper entitled “Service Quality in Digital Banking Innovations of Selected Commercial Banks in Tamilnadu” in the International Conference on “Digital Banking for Sustainable Development (DBSD – 2K19)” Organized by Department of Banking Management, Alagappa University, Karaikudi on 24th & 25th September, 2019.
  • Presented a paper entitled “Women Entrepreneurs Present Status and Prospects to Promote Indians Development” in the International Conference on “Emerging Trends in Entrepreneurship for Sustainable Social Development” Organized by Alagappa Institute Management, Alagappa University, Karaikudi on 26th & 27th September, 2019.
  • Presented a paper entitled “Problems Faced by the Women Entrepreneurship in India” in the International Conference on “Emerging Trends in Entrepreneurship for Sustainable Social Development” Organized by Alagappa Institute Management, Alagappa University, Karaikudi on 26th & 27th September, 2019.
  • Presented a paper entitled “Value Added Agriculture Exports in India – with Special Reference to Special Category Products.” in the “72nd All India Commerce Conference of the Indian Commerce Association and International Seminar” Organized by KIIT Deemed to be University, Bhubaneswar on 22nd to 24th December, 2019.
  • Presented a paper entitled “Social Media in Business and Social Development.” in the “72nd All India Commerce Conference of the Indian Commerce Association and International Seminar” Organized by KIIT Deemed to be University, Bhubaneswar on 22nd to 24th December, 2019.
  • Presented a paper entitled “Post purchase Behavior on Purchase Intentions through Social Media” in the International Conference on “Sustainability, Transformation, Development in Business and Management” Organized by Department of Commerce, The American College, Madurai on 24th January, 2020.
  • Presented a paper entitled “Brand Loyalty of Nestle Brand in Fast Moving Consumer Goods” in the International Conference on “Sustainability, Transformation, Development in Business and Management” Organized by Department of Commerce, The American College, Madurai on 24th January, 2020.
  • Presented a paper entitled “Artificial Intelligence Through Social Media and Social Development” in the National Seminar on “Artificial Intelligence and Robotics in Business and employment: opportunities and Challenges (AIRBEOC - 2020)” Organized by Department of Commerce ( PG), The Acharya Institute of Graduate Studies on 27th & 28th  February, 2020.
Workshop: National/ International
  • Participated in the Two Day Workshop on “GST” organized by the University Business Collaboration Centre & Department of Corporate Secretaryship, Alagappa University, Karaikudi on 24th & 25th January, 2018.
  • Participated in the National Workshop on “Emerging Trends in Customs Clearances and Logistics” organized by Department of International Business, Alagappa University, Karaikudi on 10th February,2018.
  • Participated in the One Day Workshop on “Digital Transformation in the Contemporary Business Environment” organized by Department of Commerce, Vidhyaa Giri College of Arts & Science College, Puduvayal on 27th February, 2019.
  • Participated in the Two Day National Level Workshop on “Application of Statistical Packages for Research (SPSS & AMOS)”  organized by Department of Commerce, Sri Kaliswari College, Sivakasi on 22nd & 23rd April, 2019
  • Participated in the Five Day Workshop on “Research Methodology and Data Analysis” organized by Faculty of Management, Alagappa University, Karaikudi on 10th to 14th June, 2019.
  • Participated in the One Day Workshop on “Tips  and Tricks of Publishing in High Impact Journals” organized by Department of International Business, Alagappa University, Karaikudi on 26 August,2019.
  • Participated in the Two Day Workshop on ”Basics of Forecasting and Demand Planning” organized by Department of Logistics Management, Alagappa University, Karaikudi on 10th & 14 September, 2019.
  • Participated in the One Day International Workshop on “Publishing in Scopus Indexed, ERA And ABDC Journals” organized by Department of Corporate Secretaryship, School of Management, Alagappa University, Karaikudi on 18th October,2019.
  • Participated in the Two Day National Level Faculty Development Program (FDP) in “Research Methods and Citation Metrics” organized by Alagappa Institute of Management, Alagappa University, Karaikudi on 10th & 11th January, 2020.
  • Participated in the National Workshop on “Indian Research Information System (IRINS): Adaption & Promotion” organized by Department of Information and Library Network System (INFLIBNET) Centre, Gandhinagar, Gujarat in Collaboration with Alagappa University, Karaikudi on 8th February,2020.
  • Participated in the Three Day Workshop on “Publication Ethics, Research Metrics and latex” organized by Technical and Academic Writing Centre and Department of Library and Information Science, Alagappa University, Karaikudi on 19th to 21st February, 2020..
  • Participated in the Three Day National Workshop on “SPSS & AMOS” organized by G.T.N. Arts College, Dindugul on 5th to 7th March, 2020.

Memberships

Life Time Member (TN164) Indian Commerce Association, New Delhi.