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NIVEDHA VAssistant Professor


Affiliation

Department of Commerce , Ramapuram Campus, SRM Institute of Science and Technology

Area or Subject

Accounts and finance

Educational Qualifications

      Degree – M.com

      Area or Subject – Accounts and finance

      University – Bangalore University

      Awarded Year – 2017

      Degree – Ph.d (Pursuving)

     Area or Subject – Marketing

     University – VELS University

Research Interests – Marketing

UGC Approved Journals

  1. “FACTORS INFLUENCING CUSTOMER PREFERENCE TOWARDS INVESTMENT IN LIFE INSURANCE POLICIES” International Journal of humanities, Law and Social Science ISSN 2348-8301 Vol. IX, Issue 1, No.10: 2022
  2. “A STUDY ON THE ROLE OF WOMEN IN BUYING BEHAVIOUR” Journal of Management & Entrepreneurship ISSN : 2229-5348
  3. “A STUDY ON CONSUMER BUYING BEHAVIOR OF MEAT THROUGH ONLINE PURCHASE (WITH SPECIAL REFERENCE TO CHENNAI DISTRICT)” Journal of Management & Entrepreneurship ISSN : 2229-5348
   

Academic Experience: 2 years

Other Professional Experience: 2 years

 

Workshops /Seminars/Conferences. 1. International online workshop conducted from November 27th, 28thand29 2021 on “Basic Statistical Analysis and its interpretation using SPSS”. 2. Faculty development program organized by Agurchand Manmull Jain College on 7th and 8th October 2021. 3. “Structural Equation Model (SEM) using AMOS” organized by Sri Shankarlal Sundarbai Shasun Jain College for women conducted on 30th August 2021 4. 5 days National level virtual workshop on Data Analysis-SPSS” organized by SRM Kattankulathur from 14-18 February 2022. 5. National level four days’ workshop on topic “Research methodology” organized by DDGD Vaishnav college from 15th to 18th November 2021. 6. National webinar on “Application of Sampling Techniques in Social Science Research” organized by VISTAS commerce department on 22.12.2021. 7. Presented paper in Virtual International Conference on “Application of analytics in Managerial Decision” conducted by MBA Department VISTAS on 22 June 2022 presented paper on “ A conceptual study on the applicability of artificial intelligence intelligence-with special reference to insurance industry” 8.“IMPACT OF SOCIAL MEDIA ON BUYING BEHAVIOR ON PURCHASING OF LIC POLICIES”        in the International conference on “Financial Empowerment through Strategic Planning” organized by Department of Economics, Government Degree College for Women, Karimnagar, Telangana State on 27 July, 2022.

Achievements and Awards :Rising Starts Award 2022- Best Researcher Award