• About
  • Other Details
  • Other Experience

Email: srinivak7@srmist.edu.in

Phone : 9442310856

Dr.K.Srinivasan

Assistant Professor

Affiliation

Department of Commerce, Ramapuram Campus, SRM Institute of Science and Technology

Area or Subject

Management, Marketing and finance

Educational Qualifications

Educational qualification Discipline Name of Institution Year of passing Percentage
B.Com (CS) Corporate secretaryship Indo-American College, Cheyyar 2001 70.00%
M.C.S Corporate secretaryship Pachaiyappa’s College, Chennai 2003 60.00%
M.Phil Commerce Pachaiyappa’s College,Chennai 2004 65.00%
MBA Management University of Madras, Chennai 2009 65.00%
M.COM Commerce Annamalai University,Chidambaram 2013 60.10%
Ph.D Commerce Thiruvalluvar University, Vellore 2017 Commended
NET Management Passed UGC –NET in Management 2011  
SET Commerce Annai TheresaUniversity,kodaikannal 2016  
Area of Research Interests: Marketing/ Human Resource Management

Subjects taught: (both UG & PG level)

  • Financial Accounting, Cost Accounting, Management Accounting, Corporate Accounting, Income Tax, Indirect Tax.
  • Marketing, Business Law, Banking Theory Law and Practice, Investment Management, Entrepreneurship Development, Financial Management.
  • Human resource management, stress management, managerial skills, training and development, total quality management, strategic Management.

UGC /Scopus Approved Journals

  1. Published of manuscript entitled “A Study on Consumer Behavior towards Instant Food Products with Special References to Kanchipuram Town. (Published in IOSR journal of business and management Vol.16, Issue 11, Nov 2014.(ISSN:2319-7668)
  2. Published and presented the paper in international conference titled on “Role of Non-Governmental Organizations in India” organized at Adhiparasakthi College of arts and science, G.B.Nagar, Kalavai
  3. Published following papers in Multidisciplinary Approach Towards Modern Business Practices by Bonfring (ISBN 978-93-85477-97-3)-A Conceptual Study of Brand Personality and Consumer Loyalty
  4. Published following papers in Multidisciplinary Approach Towards Modern Business Practices by Bonfring (ISBN 978-93-85477-97-3)- Innovation in Market Strategy
  5. Published following papers in Multidisciplinary Approach Towards Modern Business Practices by Bonfring (ISBN 978-93-85477-97-3)- Soft drinks retailing in India –Challenges and Opportunities.
  6. Published a paper in journal of business research titled on Dimensions of Brand Personality- a Study With Reference To Soft Drink Customers in Vellore District. Vol.I No.1 ,Issue No.27OCT-December 2017(ISSN:2248-9711)
  7. Published a paper in Shanlax Journal Titled on Opportunities and challenges faced by Women Entrepreneurs in India.
  8. Published and presented the paper in international conference titled on “Role of Non-Governmental Organizations in India” organized at Adhiparasakthi College of arts and science, G.B.Nagar, Kalavai
  9. Published and presented the paper in international conference titled on “Role of Non-Governmental Organizations in India” organized at Adhiparasakthi College of arts and science, G.B.Nagar, Kalavai
  10. Published a paper in Parishodh journal, UGC Care List Group-I titled on Financial Planning Behavior of Households in Tiruvannamalai District, Tamilnadu, India. Volume IX, issue iii, march /2020( ISSN NO 2347-6648) http://www.parishodhpu.com/gallery/1167-p-march-2020.pdf
  11. Published a paper in NOVYIMIR RESEARCH JOURNAL UGC CARE Group-2 Multidisciplinary Journal titled on Validity of Dimensions of Organizational Development in Manufacturing Companies after Covid -19 Lockdown in Tamilnadu. Volume 6, Issue 3, 2021 (ISSN: 0130-7673)
  12. FDP Course completed in NPTEL in the subject SERVICES MARKETING: A Practical Approach.
  13. Successfully Completing the ARPIT Course for Career Advancement Scheme (CAS) promotion ARPIT Refresher Course in Commerce organized by Shri Ram College of Commerce, New Delhi.
  14. Published a paper in Zeichen Journal UGC CARE Group-2 Journal in the titled on “Dynamics of Investment Decision of Share Market Investors in Chennai city”, Page No: 144-3DOI:15.10089.ZJ.2020.V08I09.285311.2946, (ISSN: 0932 4747).
List of workshops Attended:
  1. Participated two days’ workshop for The Art of Research conducted by Maruduar Kesari College for Women, Vaniyambadi
  2. Participated three days’ workshop –Pilot Testing the Module for TOT on Promotion of Indian Culture and Social Values organized by RGNIYD, Sriperumbudur.
List of books published:
  1. Published a book entitled of Principles of Management in Srimaruthi Publications, Chennai.
  2. Published a book entitled of Services Marketing in Charulatha Publications, Chennai. 
Academic Experience: 18Years and 6 Months  Projects done:
  1. D : Effectiveness of Brand Personality- A Study With Special Reference Soft Drink Consumers  In Tiruvannamalai District.
  2. Phil : Working Capital Management With Special Reference To TANCEM Limited At Chennai.
  3. C.S: Financial Statement Analysis At CUMI Industry Limited At Wimco Nagar, Chennai
  4. MBA : A Study on Level of Job Satisfaction of Among College Teacher In Tiruvannamalai District,
Academic Excellence:
  1. Acted Research Supervisor for M.Phil (Commerce) from 2012. (Produced 5 M.Phil scholars),
  2. A result oriented professional with 19+ years of exposure in Teaching
  3. Organized Training Programs/Guest Lecturers, Seminars for the Under Graduate/ Post Graduate students as well as motivating them for achieving the desired effects.
  4. Worked as a NSS programming officer for unit-II from 2012 to 2021
  5. Presently a Board of Studies Member for Thiruvalluvar University, Vellore for the subject of Business Administration
  6. Presented guest lecturers to UG/ PG student at Adhiprasakthi College of Arts and Science College, Melmaruvathur.

NUMBER OF WORKSHOP PARTICIPATED AND ORGANIZED: 10

Achievements and Awards:

1.Member in AcademicStaff Council University of Madras from 2015 TO 2017

COMMITMENT AWARD:

PERFORMANCE AWARD:5 in Hindustan College of Arts & Science ,Padur .Chennai.

AS RESOURCE PERSON

  1. International conference conducted by Guru Nanak College of Arts & Science, Chennai. Titled on “Business process re-engineering – A global prospective” organized by Department of Commerce on 21st& 22nd Feb 2020.
  2. International conference conducted by Hindustan College of Arts & Science, Chennai. Titled on “innovation and Emerging trends in global Business opportunities & Challenges” organized by Department of Business Studies on 30th Aug 2020.
  3. International conference conducted by GovindammalAditanarCollege for Woman, Tiruchendur. Titled on “Emerging Horizons of HR in Commer& Business Management” organized by Department of Commerce.