SRM INSTITUTE OF SCIENCE AND TECHCNOLOGY

COLLEGE OF SCIENCE AND HUMANITIES

DEPARTMENT OF VISUAL COMMUNICATION

INTERNATIONAL WEBINAR

The Department of Visual Communication organized International Webinar on Digital Marketing- Challenges and Opportunities by Ms.Kimberly Mitchell, Senior Product Manager, Kysor Warren Epta US Marketing team on 5th August 2021. The session started with presentation of welcome address by Mr.S.Parthasarathy, Head of the Department,Visual Communication and followed by Presidential address by Dr.C.Sundar,Principal,College of Science and Humanities. Ms.Kimberly, the guest speaker started with definition of Digital Marketing and she discussed about the use of tools such as WordPress, HTML and CSS, Google Ad Words and Google Analytics. She detailed explained about creation of video content for promotional purposes and developing successful marketing strategy to position a brand, maintain its reputation and build a website. She also advised students to build, optimize and analyze Pay Per Click (Google Ads and Bing Ads) and Facebook campaigns and prepare for Google Certification exams and Face book Blueprint Certification exams. Later Ms.Kimberly discussed about student portfolio preparation for getting into placement as a successful digital marketer. The session was interactive and informative to the students. The event was organized by Ms.P.Yuvarani, Asst Professor, Department of Visual Communication.