• About
  • Other Details
  • Other Experience

Area or Subject : Marketing, Entrepreneurship and Rural Empowerment

Affiliation : School of Management , Ramapuram Campus, SRM Institute of Science and Technology

Dr C. Sundar

Dean & Professor

Educational Qualifications

Degree – (M.B.A., M.Phil., PhD,)
Area or Subject – (Marketing/HR, Entrepreneurship, Rural Empowerment)
University – (University of Madras-Chennai, Madurai Kamaraj University-Madurai, Sathyabama University-Chennai)
Awarded Year – (1997,2003, 2010)

Courses – Marketing, International Marketing, IHRM, Entrepreneurship Development, Human Resource Management, Business Communication, Managerial Skills, Service Marketing, Retail Management, Product & Design Management

Research Interests – Marketing/HR, Entrepreneurship, Rural Empowerment

Selected Publications

  • Dr.C.Sundar and S.P.Krishna Kumar (2018 ), ‘ Investment Behaviour of medium Networth Truck operators in Indian transport Industry’, International Journal of Applied Engineering research ISSN 0973-4562, Vol 13, No 4,pp-1896-1899
  • Dr. C.Sundar and S.P.Krishna Kumar( 2018 ),‘ Savings & Investment Behavior of medium Net worth truck operators in Indian Transport Industry, International Journal of Applied Engineering Research ,ISSN 0973-4562, Vol 13, No 4, pp -1891-1895
  • Dr. C. Sundar and Arunachalam.G, (June 2017), ‘Perception of Technical Programme among Engineering Graduates’,International Journal in Management and Social Science (Impact Factor- 6.178) Vol.05 Issues-06.
  • Dr.C.Sundar and R.Saravanan ( 2015 ), ‘ Derivation and validation of a conceptual model ERP implementation success factor – An Indian Context”, Journal of Theoretical and applied Information Technology, Vol 78, No 1, pp-132-146
  • Dr.C.Sundar (2015), ‘Significance of critical success factors of ERP implementations- Indian Context
  • Dr. C. Sundar and Prakash.S,(October 2014), ‘A Structural Equation Modeling Approach For Evolving New Business Model For Next Generation Mutual Fund Industry’ ,Australian Journal Of Basic And Applied Sciences.
  • Dr. C. Sundar and Prakash.S,(October 2014), ‘Quantitative Analysis Of Indian Mutual Funds – Equity Schemes’, Indian Journal Of Finance, Scopus Indexed 0.4210
  • Dr. C. Sundar & R.Saravanan (May 2014), ‘Analysis of ERP Implementations’ International Multidisciplinary Publishing Academy for Computational Technologies Journal (Impact Journal)
  • Dr. C. Sundar and R.Saravanan (April 2014), ‘Critical Success Factors of ERP Implementations – Analysis’ IRC’S International Journal Of Multidisciplinary research In Social & management Sciences.
  • Dr. C. Sundar and R.Saravanan (April 2014), ‘Best Practices in Project Delivery AMET International Journal ISBN No.978-81-926045-1-0
  • Dr. C. Sundar and Prakash. S(December 2013), ‘A Study on Women Investor’s Perception on Mutual Funds’ Investments,SRMRMP Journal Of Advanced Research In Management
  • Dr. C.Sundar “A study on Entrepreneurship development among engineering students” published in AMET Journal of Management. Vol 2, July –Dec 2011 ISSN No 2231-6779
Papers Presented
  • C.Sundar and Dr.B.Madhavan “Entrepreneurial Propensity among students” in the International conference on Doing Business India organized by IFIM Business School, Bangalore, from 17-18 December,2009.
  • C.Sundar and Dr.B.Madhavan “An Empirical study on Entrepreneurial Propensity among students” in the International conference on Global Issues in Business and Technology organised by MTMI(USA), & Devi Ahilya University,Indore from 22-24 December,2009, vol-2, No.1, ISSN 1941- 9414.
  • C.Sundar and Dr.B.Madhavan “Study on Entrepreneurial Intent among Technical students” in the Annual Global conference on Entrepreneurship and Technology Innovation organized by IIT-Kanpur,RPI(USA),NEN at IIT-Kanpur, from 16-18January,2010.
  • C.Sundar and Dr.B.Madhavan “Entrepreneurial Propensity among engineering students” in the National conference on Innovation Management & Entrepreneurship organized by Science & Technology Entrepreneur park ,Thapar University, Punjab from November 6 7,2009.
  • C.Sundar and Dr.B.Madhavan “A Study on Investors Perceptions towards investment in mutual fund” in National seminar on Financial services –Recent Developments and service marketing challenges organized by Crescent Engineering college, November 11, 2006.
  • Title of the paper: ‘Knowledge Economy & India’ presented in State Level Seminar AT DRBCC Hindu College, Chennai.
  • Title of the paper: ‘Intellectual Property Rights in the era of Globalization- An Overview’ presented in the AICTE Sponsored Regional seminar at St. Peter’s Engineering College, March 2006.
  • Title of the paper: ‘National Economic Policy and Environment’ presented at Periyar University Salem. Feb 2006.
  • Title of the paper: ‘Knowledge Process Outsourcing’ presented in National Seminar at Madras University.Feb 2006.
  • Title of the Paper: ‘CRM in insurance sector’ Presented in National Seminar at Vivekanadhaa college of Engineering for women, Thiruchencode.Nov 2004.
  • Title of the paper: ‘Foreign Direct Investment’. Presented in National Seminar at University of Madras. February 2005.
  • Title of the paper: ‘Attitudes that determine Entrepreneurship’. Presented at Rajalakshmi Engineering College.

Academic Experience

  • Dean,SRM Institute Of Science And Technology Ramapuram Campus , Chennai, July 2019- Till date
  • School Advisor, SRM Nightingale Higher Secondary School, West Mambalam, Chennai,Aug 2016- Till date
  • Vice Principal – Academic (S&H) ,SRM Institute of Science and Technology, Ramapuram Campus, Chennai February 2017 to June 2019
  • Professor & Head , SRM Institute of Science and Technology, Ramapuram Campus, Chennai,June 2012 to July 2019
  • Assistant Professor(Sl.G) & Head,SRM Institute of Science and Technology, Ramapuram Campus, Chennai, December 2009 to May 2012
  • Assistant Professor (Sl.G), SRM Institute of Science and Technology, Ramapuram Campus, Chennai,June 2008 to December 2009
  • Assistant Professor , St.Peter's College of Engineering and Technology, Chennai, April 2007 to April 2008
  • Lecturer ,St.Peters Engineering College Chennai, June 2004 to March 2007
  • Lecturer & HOD ,Mahalakshmi College of Arts And Science, Chennai,June 2000 to June 2004
  • Lecturer,A.V Institute of Technology, Chennai, June 1998 to June 2000

Workshops / Seminars / Conferences

  • Participated in FDP Programme in Advances in Marketing Organized by Indian Institute of Management, Kozhikode (IIM –K) from October 16-21,2006.
  • Participated in the Entrepreneurship Educator Module organized by Indian Institute of Management, Bangalore (IIM-B) and NEN in IIM-B from July 3-5, 2007.
  • Participated AICTE Sponsored National seminar on Entrepreneurial Awareness & Development organized by Institute of Management studies, Easwari Engineering college, on 28 th September,2007.
  • Participated in the international symposium on Global Business Opportunities and challenges organized by Loyola College, Chennai from 15-16 February, 2007.
  • Participated in AICTE Sponsored National seminar on “Innovation for Business Excellence” organized by Institute of Management studies, Easwari Engineering College, 29 th September, 2008.
  • Participated in the AICTE Sponsored National seminar on Entrepreneurial Motivation and Development organized by St Peter’s Engineering College, on 17 th March, 2009.

Achievements and Awards

  • Plenary speaker at international conference on Information technology , Electronics & Communication, October 13-14,2012.
  • Moderator for National conference on Emerging approaches in business environment (Divergent perspectives & dimensions) conducted by SRM Institute of Science & Technology, Vadapalani Campus, Chennai on 9/8/2019
  • Chief Guest for Best Teacher award at Immaculate Matriculation Higher secondary school on 8/9/2019.
  • Guest of Honor for the Science Expo at Maharishi vidya mandir, chetpet, Chennai 31.(9.11.19)
  • Chief Guest for the Science Project Exhibition at Krishnasamy Matriculation Hr.Sec.School, Anna nagar.(16.11.19)

Memberships

  • Member of National Entrepreneurship Network (NEN) and SIFE
  • Member of All India Management Association (Membership no. 200611239)
  • Member of Indian Science Congress